Sr. Public Relations Specialist

InGenius, LLC (dba InGenius Prep) is an educational counseling and admissions preparation service provider. At InGenius Prep, we have a team of over 150 Former Admissions Officers from every top undergraduate and graduate school in the United States who have helped thousands of students get into and prepare for their dream schools. In addition to meeting the admissions and education needs of hundreds of U.S. students each year, we serve a sizable international student population. Our headquarters office is in New Haven, Connecticut, but we also have offices in Canada, Korea, and mainland China.Due to the international scope and unique and complex nature of our business, as well as its need to closely manage relations with the public and media for our clients, we need the professional services of a Sr. Public Relations Specialist to manage business media communications and maintain the trust we have with various clients, institutions, and other groups and organizations around the world. The Sr. Public Relations Specialist will help develop targeted campaigns to inform and appeal to various demographics across the globe. Additionally, to identify opportunities and boost growth both domestically and internationally, the Sr. Public Relations Specialist will utilize data-gathering methods and communications techniques to develop optimal public relations campaigns.The hired individual will be responsible for the following:Create culturally tailored content and utilize social marketing engagement tools such as social media platforms to engage with target audiences around the globe and build brand awareness.Develop and implement communication strategies that enhance the company's reputation and increase brand recognition.Work with cross-functional teams to develop and execute effective public relations plans.Develop and manage crisis communications plans to ensure the company's reputation is protected in the event of a crisis or negative publicity.Monitor and measure the effectiveness of all public relations and marketing initiatives, and update strategies as necessary to maintain effectiveness.Develop and manage content for the company's website, including blog posts, news articles, and other relevant content.Respond to and prepare statements for media requests regarding information about the company or the application to maintain consistent campaign messaging.Draft press releases and product launch articles to create brand awareness, as well as communicate positive and appealing aspects of such brands.Build and maintain relationships with journalists, editors, and other media professionals to secure media coverage and placements.Minimum Requirements:Master’s degree in public relations, communications, or related field.2 years’ working experience in managing media and marketing communications at educational services.Proficiency in Microsoft Office, Google Analytics, and CRM systems.Telecommute permitted.This is a full-time position. The offered wage range is $70,000-$100,000 per year.Send resume to joel@ingeniusprep.com.

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