Adams Communications Co
Digital Marketing Director
Adams Communications Co, Easton, Maryland, United States, 21601
Job DescriptionDigital Marketing Director
This position is responsible for achieving digital revenue sales goals and the revenue development and mentoring of the local advertising sales team for APG-East - Chesapeake. This key leadership position serves on the Chesapeake Executive Committee and is highly collaborative with lateral department heads.
This position will manage digital marketing solutions and services for the region, as well as daily harvesting of new business in the region. The digital leader will coach, model, and mentor Multimedia Account Executives in each market to maximize revenue opportunities related to digital services, including Website Display, Programmatic, SEM/PPC, Targeted Email, Video, CTV-OTT, Social Media, E-Newsletters, and other emerging solutions.
The ideal candidate will:
Have a strong understanding of current digital marketing tools and strategies.
Lead integrated digital marketing campaigns from concept to execution.
Brainstorm new and creative growth strategies while staying current with emerging opportunities in the digital advertising space.
Exhibit a strong work ethic and appropriate understanding of Google Suites data collection.
Be responsible for sales in the Chesapeake area.
Have a shared reporting line to the Regional President & VP-Digital.
Job Functions
Ad Strategy:
This position will manage digital advertising strategy from a business, sales, and technical perspective. This role will assist with budget development and projections for advertising. A great digital leader will create a plan of action to grow digital revenue and motivate staff in that direction.
Analytics:
This position will measure the effectiveness of various marketing campaigns. Understanding Google Tag Manager and Analytics are necessary components.
Shared Responsibilities:
This role requires a minimum of 50% of their time in the field prospecting and harvesting their own new digital business, about 40% of their time in the field with MMAEs (training staff and creating optimal solutions for area businesses), and the balance of time ensuring accounts receive superior customer service (i.e., campaign metrics, check-ins, etc.).
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability, or veteran status.
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This position is responsible for achieving digital revenue sales goals and the revenue development and mentoring of the local advertising sales team for APG-East - Chesapeake. This key leadership position serves on the Chesapeake Executive Committee and is highly collaborative with lateral department heads.
This position will manage digital marketing solutions and services for the region, as well as daily harvesting of new business in the region. The digital leader will coach, model, and mentor Multimedia Account Executives in each market to maximize revenue opportunities related to digital services, including Website Display, Programmatic, SEM/PPC, Targeted Email, Video, CTV-OTT, Social Media, E-Newsletters, and other emerging solutions.
The ideal candidate will:
Have a strong understanding of current digital marketing tools and strategies.
Lead integrated digital marketing campaigns from concept to execution.
Brainstorm new and creative growth strategies while staying current with emerging opportunities in the digital advertising space.
Exhibit a strong work ethic and appropriate understanding of Google Suites data collection.
Be responsible for sales in the Chesapeake area.
Have a shared reporting line to the Regional President & VP-Digital.
Job Functions
Ad Strategy:
This position will manage digital advertising strategy from a business, sales, and technical perspective. This role will assist with budget development and projections for advertising. A great digital leader will create a plan of action to grow digital revenue and motivate staff in that direction.
Analytics:
This position will measure the effectiveness of various marketing campaigns. Understanding Google Tag Manager and Analytics are necessary components.
Shared Responsibilities:
This role requires a minimum of 50% of their time in the field prospecting and harvesting their own new digital business, about 40% of their time in the field with MMAEs (training staff and creating optimal solutions for area businesses), and the balance of time ensuring accounts receive superior customer service (i.e., campaign metrics, check-ins, etc.).
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability, or veteran status.
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