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Oregon Primary Care Association

Communications & Engagement Manager

Oregon Primary Care Association, Portland, Oregon, United States, 97204


What we need

OPCA seeks a Communications and Engagement Manager who elevates the work of our health centers through various communication strategies which further visibility and community awareness and ultimately increase our impact. Along with the Public Affairs and Development Director, this role will plan and implement effective strategies to support, retain, and promote sponsors, funders, and vendor relationships to achieve established OPCA goals. This role is responsible for managing activities related to communications, public relations, social media, donor engagement, and sponsorship.

Who you are

An experienced professional who resolves a wide range of issues in creative ways. You can demonstrate good judgment in selecting methods and techniques for obtaining solutions. You apply problem-solving skills gained through past experiences to company guidelines. You work well with moderate supervision, propose methods and procedures on new assignments, and contribute to team objectives. You prioritize building productive working relationships.

Who we are

The Oregon Primary Care Association (OPCA) is a nonprofit membership organization for the state’s federally qualified health centers (FQHCs) and look-alikes. OPCA members deliver integrated medical, dental, and behavioral health services to vulnerable communities. OPCA generates data-driven insights into members’ operational challenges, provides best-practices training, and shapes evolving policy to achieve health equity in Oregon and beyond.

What you’ll do

Communications (~70% of time)

Develop, manage, and evaluate organization-wide communications plan, with oversight from the Public Affairs and Development Director.

Create compelling content for various platforms, including social media, newsletters, press releases and OPCA’s website.

Maintain and monitor social media/digital platforms and take ownership for accelerating engagement on each platform—including Facebook, Instagram, X, LinkedIn, YouTube, and others as identified.

Track, analyze and report on the impact of OPCA’s digital presence and key performance metrics and provide reports using Google Analytics, Facebook Insights, etc.

Oversee multiple member newsletters, across all OPCA lines of business; procure and proof content and adapts graphic designs to align with OPCA brand(s) and messaging.

Provide logistical and administrative support for Communications Peer Group to continue to build relationships with external stakeholders, including other PCAs and member communications staff.

Stay informed of industry development, trends, and solutions.

Engagement & Promotion (~15% of time)

Collaborate with Public Affairs and Development Director and Programs team to create targeted marketing campaigns to attract donors and sponsors.

Identify and facilitate sponsorships and partnerships in a manner which supports OPCA and donor/community engagement.

Oversee event promotion and marketing efforts to maximize attendance and engagement at OPCA Annual Conference.

Ensure OPCA events are in line with organization’s overall marketing strategy, including vendor/sponsorship alignment.

Build and publish event registration pages via selected platform(s).

Essential Strategic & Leadership Responsibilities (~5% of time)

In partnership with appropriate leadership, contribute to budget development and management of resources for program area.

May be involved with one or more internal OPCA committees.

Other Duties and Responsibilities (~10% of time)

Conduct individual administrative duties (e.g., scheduling, time sheets, internal organization communications, etc.)

Other tasks and projects as assigned.

Minimum Qualifications

Experienced professional with demonstrated proficiency in communications. Requires a bachelor’s degree and/or up to five years’ experience in communications and graphic design.

Fluency in written and spoken English required.

Knowledge, Skills, and Abilities

Working skills in Canva or similar creative suites

Working knowledge of social media consolidation tools like Loomly or Hoot Suite

Familiarity with Microsoft Suite

Highly organized and excellent attention to detail

Ability to anticipate needs and manage time effectively

Ability to utilize backwards planning for events management

Ability to prioritize tasks and work on multiple projects, meeting requests and events simultaneously

Ability to work independently and take initiative, and make independent, informed decisions as well as ability to collaborate across the organization

Clear and concise communication

Demonstrated excellence in internal and external customer service

Excellent oral and written communication skills

Flexibility with strong analytical and problem-solving skills

Diplomatic and sensitive to maintaining confidentialities, as appropriate

Strong computer skills, including thorough knowledge of Outlook, Word, Excel, Power Point, etc.

Strong writing and editing experience

Familiarity with photo, design, website and online publishing applications and programs or ability to learn these programs

Comfortable using social media accounts such as Facebook and X

Preferred Qualifications and Experience

Graphic design

Website CMS applications

Online communication tools

Event planning experience

Social media savvy

Starting Range

$65,000 - $75,000

What else you should know

Please include a cover letter and tell us why you are interested in this position.

OPCA is committed to continuous internal quality improvement practices. We work in a fast-moving, ever-changing environment in which management and staff strive to create constantly improving quality. OPCA is a smoke free, drug free workplace. We are an equal opportunity employer. We do not discriminate based on race, religion, color, gender, age, sexual orientation, national origin, or disability. OPCA expects employees to be culturally humble, with the ability to interact positively with people who do not look like, talk like, think like, believe like, act like, and live like they do.

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