Associate Director, Digital Marketing, Inhaled Respiratory-Wilmington, DE

Are you ready to make a significant impact on patient lives? AstraZeneca is seeking an Associate Marketing Director for our Inhaled Respiratory division within the Biopharmaceuticals Business Unit. This role offers the opportunity to shape the future of our respiratory therapeutic area and lead the strategic implementation of brand strategy through Digital Channels. Join us and reimagine the patient journey!Key Accountabilities:This role is a key position within the Brand Marketing Team, operating across HCP and Consumer channels, and reports directly into the Sr. Director, Marketing. This individual will lead the HCP and Consumer media strategy, design and execution of all branded/unbranded tactics across media and social channels.In this role, you will also lead the measurement and ongoing optimization of campaigns across the relevant channels. This individual will also partner closely with internal omnichannel teams and with external partners to ensure the overall plan is optimized to deliver for the brand.Essential Skills/Experience:Bachelor’s Degree in Business, Marketing or in the Sciences5+ years Marketing and Promotions experience, with digital platforms, including media, social and omnichannel campaignsConsumer Marketing experienceDemonstrated experience in working within cross-functional business units is essentialStrong presentation and negotiation skillsAbility to successfully lead through ambiguityDemonstrated ability to lead without authorityAbility to manage complex projectsAbility to gauge the feasibility, impact and risks of proposed programsComfort operating in a highly regulated environment and industryStrong communication and interpersonal skillsDesirable Skills/Experience:Prior Field Sales, Sales Leadership and or Scientific Communications experienceExperience in HCP and Consumer mediaExperience across multiple promotional channels (Personal, Non-Personal, Omnichannel, Digital)Development of digital customer experiences and/or e-commerceAdvanced Degree in Business, Marketing, or ScienceExperience in HCP Marketing and/or pharmaceutical salesExperience in Insight/Market ResearchExperience related to Respiratory therapeutic areaAre you ready to join us on this journey? To be part of shaping the future? To work with top people to build a diverse career and learn what Commercial looks like at its best? If so, apply today!Why AstraZeneca?At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be.So, what’s next!Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.Where can I find out more?Follow AstraZeneca on LinkedIn

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