Royal Caribbean Group
Sr AE, Social Media Producer
Royal Caribbean Group, Miami, Florida, us, 33222
Sr AE, Social Media Producer
The Sr Social Media Content Producer will work within the Social Media team to oversee the management of large-scale social productions, content asset flow, budget management, and interdepartmental ownership of production planning and scheduling. Content evaluation and leadership will also be key responsibilities for this role. This position is instrumental in providing the social and brand marketing teams with access to new video and still content to tell compelling and impactful stories. Managing the overall asset capture plan and executing content sharing across our internal and external parties. The right candidate will have a passion for the creative process and have a creative eye, along with a meticulous approach to production and content management.The Sr Social Media Content Producer will be involved in the design, execution, and final deliverables for all productions led by the social media team. This person will work closely with the Creative Director and Social Media leaders on key projects that will fill our editorial calendar, but will also lead independent shoots from beginning to end. This producer will manage the ongoing relationship with some of the most highly valued partners, and the individual must be able to juggle multiple tasks at the same time, own and drive these productions and processes to optimal efficiency.Key Responsibilities
Manage all social media productions for the brand, including editorial needs and other multimedia productions as required.Lead the production process, from scouting, planning, scheduling, communication, asset collection, cataloging, and distribution.Manage production staff and lead multiple shoot assignments, including shipboard and destination shoots.Forecast and manage budgets for all social productions, including contract negotiations.Manage and own the stateroom reconciliation for all social media shoots, establishing and owning the editorial production calendar in conjunction with the Creative Director and Brand Marketing Producer.Serve as the internal champion for production requests, approvals, and planning for the brand.Management of talent, usage rights, and holding fees for music and talent used in social media content.Manage the collection, cataloging, editing, and storage of all video and photo assets produced.Partner with Creative Director, Brand Marketing Producer, and Digital Asset Management lead to establish an asset capture approach.Develop clear status updates for all projects and share with VP of Marketing and AVP of Brand Marketing.Proactively look for ways to improve the production process to benefit the organization.Provide weekly reporting and status updates to supervisor and executives when applicable.Other duties as required.Job Requirements and Qualifications
Education: Bachelor’s degree in Marketing, Advertising, or related field.Years of experience: 5+ years’ experience in content marketing, social media, and/or related field.Essential qualifications and skills:Experience in large-scale shoot management for social media/broadcast.Creative expertise and passion that has translated into social media/broadcast deliverables and activations.Very strong leadership and interpersonal communication skills.Strong written and verbal communication skills, including Executive presentation skills.Proven ability to lead 10+ productions successfully.Strong project management, prioritization, and organizational skills.Available for travel, which can be as long as 7+ days/nights.Positive approach to problem-solving through analytical thinking and operational efficacy.Strong sense of ownership and accountability.Strong critical decision-making and excellent communication skills.Cross-functional leadership expertise in a fast-paced and complex environment.Self-starter with ability to maintain poise when dealing with ambiguity.Experience creating and managing detailed timelines.Proficiency with Word, Excel, PowerPoint, and Adobe Creative Suite Products.
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The Sr Social Media Content Producer will work within the Social Media team to oversee the management of large-scale social productions, content asset flow, budget management, and interdepartmental ownership of production planning and scheduling. Content evaluation and leadership will also be key responsibilities for this role. This position is instrumental in providing the social and brand marketing teams with access to new video and still content to tell compelling and impactful stories. Managing the overall asset capture plan and executing content sharing across our internal and external parties. The right candidate will have a passion for the creative process and have a creative eye, along with a meticulous approach to production and content management.The Sr Social Media Content Producer will be involved in the design, execution, and final deliverables for all productions led by the social media team. This person will work closely with the Creative Director and Social Media leaders on key projects that will fill our editorial calendar, but will also lead independent shoots from beginning to end. This producer will manage the ongoing relationship with some of the most highly valued partners, and the individual must be able to juggle multiple tasks at the same time, own and drive these productions and processes to optimal efficiency.Key Responsibilities
Manage all social media productions for the brand, including editorial needs and other multimedia productions as required.Lead the production process, from scouting, planning, scheduling, communication, asset collection, cataloging, and distribution.Manage production staff and lead multiple shoot assignments, including shipboard and destination shoots.Forecast and manage budgets for all social productions, including contract negotiations.Manage and own the stateroom reconciliation for all social media shoots, establishing and owning the editorial production calendar in conjunction with the Creative Director and Brand Marketing Producer.Serve as the internal champion for production requests, approvals, and planning for the brand.Management of talent, usage rights, and holding fees for music and talent used in social media content.Manage the collection, cataloging, editing, and storage of all video and photo assets produced.Partner with Creative Director, Brand Marketing Producer, and Digital Asset Management lead to establish an asset capture approach.Develop clear status updates for all projects and share with VP of Marketing and AVP of Brand Marketing.Proactively look for ways to improve the production process to benefit the organization.Provide weekly reporting and status updates to supervisor and executives when applicable.Other duties as required.Job Requirements and Qualifications
Education: Bachelor’s degree in Marketing, Advertising, or related field.Years of experience: 5+ years’ experience in content marketing, social media, and/or related field.Essential qualifications and skills:Experience in large-scale shoot management for social media/broadcast.Creative expertise and passion that has translated into social media/broadcast deliverables and activations.Very strong leadership and interpersonal communication skills.Strong written and verbal communication skills, including Executive presentation skills.Proven ability to lead 10+ productions successfully.Strong project management, prioritization, and organizational skills.Available for travel, which can be as long as 7+ days/nights.Positive approach to problem-solving through analytical thinking and operational efficacy.Strong sense of ownership and accountability.Strong critical decision-making and excellent communication skills.Cross-functional leadership expertise in a fast-paced and complex environment.Self-starter with ability to maintain poise when dealing with ambiguity.Experience creating and managing detailed timelines.Proficiency with Word, Excel, PowerPoint, and Adobe Creative Suite Products.
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