Sales Director

Position SummaryThe Sales Director drives the community's sales efforts, develops and executes quarterly marketing plan, reaches occupancy goals, and follows Century park's standards in accordance with all laws, regulations and Century Park standards. Reports to the Executive Director.QualificationsMust have a bachelor's degree in marketing, public relations, or related field from accredited college or university or equivalent experienceMust have at least (1) one year experience, (3 years preferred) in successful sales experienceSenior living experience preferredPrimary Job ResponsibilitiesAdministrative and PlanningPlans, develops, executes, drives and evaluates community's strategic marketing planMaintains compliance with budget and labor and expense control utilizing spend down sheet for department expendituresEnsures leads database is accurate and currentEnsures waitlist is accurate and currentEnsures list of primary and secondary referral sources in local market is accurate and currentEnsures marketing and sales reports are accurate and timelyCompletes competitive analysis annually and as needed of competitors in local marketAudits current residents to determine where they resided before moving into communityConducts demographic analysis to determine highest concentrations of prospective residents in local marketSales and Marketing FocusIncreases overall resident census and achieves specific occupancy targetsSpends time outside community identifying and cultivating relationships with referral sourcesCloses the sale effectively with prospective residents and familiesIncreases awareness of the community and Century Park in the local community at largeParticipates in local marketing events, health fairs, civic organization events, etcPlans and hosts marketing and waitlist eventsCommunicates upcoming marketing events to appropriate staffDevelops, arranges and provides customer centered experience tour for inquiriesDevelops and oversees inquiry follow up process to turn leads into residentsParticipates in conference calls with other Sales Directors within region and companySupervisory RequirementsRecruits, selects, hires, trains, evaluates, supervises and counsels sales teamSchedules department hours appropriatelyExercises appropriate independent judgmentAdditional RequirementsMust have reliable transportation, be willing and able to travel if necessaryMust have excellent written and verbal communication skillsMust have a valid driver's license in current state with satisfactory driving record per Century Park standardsMust be proficient in Microsoft Word, Excel and OutlookMust demonstrate outgoing, energetic personality with excellent listening skills and ability to persuade othersMust have expert knowledge in field of practiceMust possess ability to work with little supervision and make independent decisions when circumstances warrantMust understand urgency to build occupancy with ability to gain referrals and build new sources of businessMust have the ability to implement and interpret the programs, goals, objectives, policies and procedures of the sales departmentMust demonstrate effective follow through and follow up with prospective and referral source leadsMust demonstrate excellent customer service and hospitalityMust display effective networking skills, account management skills and ability to build rapport and trust quicklyMust demonstrate effective follow through and follow up with marketing leadsMaintains confidentiality of all propriety and/or confidential informationMust understand and follow company policies including harassment and compliance proceduresDisplays integrity and professionalism by adhering to Century Park's Code of Ethics and completes all required compliance trainingWho We AreAt Century Park Associates, we are dedicated to creating an enriching lifestyle for our residents and a rewarding work environment for our valued associates. We take pride in providing an atmosphere where relationships of trust, leadership and personal ethics are not only valued, but expected of all our associates. Our "people come first" approach ensures that excellence, respect and outstanding service are apparent in all we do as an organization. We believe in caring for and loving our residents and strongly support their ability to continue growing, learning and contributing. Every day, team members at Century Park Associates choose to go beyond their job descriptions, exceeding expectations, on behalf of their residents. They have learned that those who go the extra mile receive rewards happiness of heart and peace of mind.