Moroch
Paid Search Specialist
Moroch, Dallas, Texas, United States, 75215
Job SummaryThe Paid Search Specialist supports execution of search advertising campaigns for their clients. They will be in a primary support role for the Paid Search team and integrated in the daily optimization of client accounts. The goal for this position is to support the larger Paid Search team in achieving and exceeding client goals through executing best-in-class Paid Search practices.
The Paid Search Specialist has experience working daily on Paid Search accounts across multiple verticals. They are very familiar with Google Ads platform and how to launch new keywords/ads, pull reports, perform search query reports, implement A/B tests, and perform audits when troubleshooting. They report to the Paid Search Manager.
ResponsibilitiesAssists in the management and optimization of Paid Search accounts for clients across retail, services, and QSR verticalsResponsible for executing maintenance on the accounts, including building keywords, creating ads, launching promotions, a/b testing, budget management and bid managementSet up campaigns to include tracking for performance against targets and making optimizations consistentlyPulling data, performing analysis and preparing weekly reports for clientsSupports day-to-day communication with team, vendors and clientsWhen applicable, is responsible for feed management, cleansing and optimizations for Google ShoppingExecutes and reports out on testing strategies and optimizations to improve campaign performanceTroubleshoots issuesUnderstands clients business goals and utilizes that as a guiding light in prioritizing activities on the accountStays abreast of new products and updates within Google and Bing’s advertising platformsWorks daily in platforms such as Google Ads, Bing Ads, Kenshoo, SearchAds360, etcWorks as a part of the larger Paid Search team; participates in team meetings and brainstormsKey skills:
Strong verbal and written communication skillsTeam player attitudeSelf-motivated and likes to learn new tools and technology
Qualifications
3+ years related work experience with managing Paid Search/PPC campaigns on Google and BingBachelor’s Degree or equivalent work experienceStrong analytical skills with proficiency in Microsoft ExcelExperience with Google Ads, Bing Ads, Google Analytics, SearchAds360, DoubleClick Manager, Kenshoo, Marin, etc.Preferences
Experience with retail or service Paid Search accounts, agency experienceThis position is preferred to be local in the Dallas, TX area, but we are open to considering remote employees. Local and remote employees
will be expected to travel for internal or client meetings up to 10% of the time.
The Paid Search Specialist has experience working daily on Paid Search accounts across multiple verticals. They are very familiar with Google Ads platform and how to launch new keywords/ads, pull reports, perform search query reports, implement A/B tests, and perform audits when troubleshooting. They report to the Paid Search Manager.
ResponsibilitiesAssists in the management and optimization of Paid Search accounts for clients across retail, services, and QSR verticalsResponsible for executing maintenance on the accounts, including building keywords, creating ads, launching promotions, a/b testing, budget management and bid managementSet up campaigns to include tracking for performance against targets and making optimizations consistentlyPulling data, performing analysis and preparing weekly reports for clientsSupports day-to-day communication with team, vendors and clientsWhen applicable, is responsible for feed management, cleansing and optimizations for Google ShoppingExecutes and reports out on testing strategies and optimizations to improve campaign performanceTroubleshoots issuesUnderstands clients business goals and utilizes that as a guiding light in prioritizing activities on the accountStays abreast of new products and updates within Google and Bing’s advertising platformsWorks daily in platforms such as Google Ads, Bing Ads, Kenshoo, SearchAds360, etcWorks as a part of the larger Paid Search team; participates in team meetings and brainstormsKey skills:
Strong verbal and written communication skillsTeam player attitudeSelf-motivated and likes to learn new tools and technology
Qualifications
3+ years related work experience with managing Paid Search/PPC campaigns on Google and BingBachelor’s Degree or equivalent work experienceStrong analytical skills with proficiency in Microsoft ExcelExperience with Google Ads, Bing Ads, Google Analytics, SearchAds360, DoubleClick Manager, Kenshoo, Marin, etc.Preferences
Experience with retail or service Paid Search accounts, agency experienceThis position is preferred to be local in the Dallas, TX area, but we are open to considering remote employees. Local and remote employees
will be expected to travel for internal or client meetings up to 10% of the time.