Amazon.com Services LLC
Principal Product Marketing Manager, Software & Services, eero Marketing
Amazon.com Services LLC, San Francisco, California, United States, 94199
Job Overview:
As eero continues to grow, we are building a world-class marketing organization and seeking a Principal Product Marketing Manager, Software & Services to support our global software & service offerings targeting our end consumer audiences. This role is responsible for being the marketing and business lead for eero’s software & service offerings serving both consumers including our mobile app experience, eero plus subscription offering and other service experiences. You will collaborate with cross-functional teams on product development, lead Go-To-Market (GTM) strategies for new software products and services, and manage in-market product performance across various customer segments.
This is a highly visible role which you will have an outsized impact. You will hold a high bar for measurement for the success of the B2C software & service marketing and will define success metrics, measurement methods and reporting processes for your efforts. This role is highly cross-functional and you will be an excellent communicator both verbal and written.
Key Responsibilities:
Develop and implement a comprehensive product marketing strategy, roadmap and acquisition program for eero software and services.Create a system for determining the level of marketing support software and service launches receive by the target audience need (B2C, B2B and B2B2C).Be the expert on our customers' software & services needs. Conduct market research and customer insights to understand what software features and benefits customers are seeking and that eero can uniquely deliver to enhance their home wifi experience.Develop messaging, content segmentation, and customer segmentation strategies to drive new customer acquisition for consumer audiences.Partner with sales and marketing channel managers to execute and optimize GTM strategies in line with your vision to deliver on sales programs.Collaborate with product teams to deeply understand the opportunities to enhance the eero customer experience through software and service improvements and inform the long-term product roadmap.Understand and drive attainment of key engagement success metrics and performance for mobile app, eero plus, and other service offers.Drive eero’s Services product marketing and go-to-market planning and execution. This includes the creation and deployment of the strategy, the launch of new products and releases, and the ongoing success tracking of each eero Service.Establish scalable playbooks and mechanisms for product marketing strategy across different stages of development (e.g. GTM planning phases, in-market management strategies and product marketing guides or sales enablement materials).This role requires excellent cross-functional coordination with internal and external partners, including product, sales, finance, design, and external marketing agencies.
Qualifications:
9+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional marketing programsExperience driving direction and alignment with cross-functional teamsBachelor’s degree or higher in an associated discipline7+ years of demonstrable product marketing, Go-To-Market, product management, and/or program management experience with software programs.Proven track record of developing and delivering go-to-market plans.Superb written and verbal communication and interpersonal skills.Excellent time management skills. Never misses a deadline and ensures that others don’t either.Technical category experience or desire to become technically versed in the networking category.Passion for experimentation. Values continuous learning and displays a growth mindset.Detail-oriented, but not afraid of failing.Creativity; demonstrated examples of thinking outside of the box and bringing creativity to the marketing organization.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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As eero continues to grow, we are building a world-class marketing organization and seeking a Principal Product Marketing Manager, Software & Services to support our global software & service offerings targeting our end consumer audiences. This role is responsible for being the marketing and business lead for eero’s software & service offerings serving both consumers including our mobile app experience, eero plus subscription offering and other service experiences. You will collaborate with cross-functional teams on product development, lead Go-To-Market (GTM) strategies for new software products and services, and manage in-market product performance across various customer segments.
This is a highly visible role which you will have an outsized impact. You will hold a high bar for measurement for the success of the B2C software & service marketing and will define success metrics, measurement methods and reporting processes for your efforts. This role is highly cross-functional and you will be an excellent communicator both verbal and written.
Key Responsibilities:
Develop and implement a comprehensive product marketing strategy, roadmap and acquisition program for eero software and services.Create a system for determining the level of marketing support software and service launches receive by the target audience need (B2C, B2B and B2B2C).Be the expert on our customers' software & services needs. Conduct market research and customer insights to understand what software features and benefits customers are seeking and that eero can uniquely deliver to enhance their home wifi experience.Develop messaging, content segmentation, and customer segmentation strategies to drive new customer acquisition for consumer audiences.Partner with sales and marketing channel managers to execute and optimize GTM strategies in line with your vision to deliver on sales programs.Collaborate with product teams to deeply understand the opportunities to enhance the eero customer experience through software and service improvements and inform the long-term product roadmap.Understand and drive attainment of key engagement success metrics and performance for mobile app, eero plus, and other service offers.Drive eero’s Services product marketing and go-to-market planning and execution. This includes the creation and deployment of the strategy, the launch of new products and releases, and the ongoing success tracking of each eero Service.Establish scalable playbooks and mechanisms for product marketing strategy across different stages of development (e.g. GTM planning phases, in-market management strategies and product marketing guides or sales enablement materials).This role requires excellent cross-functional coordination with internal and external partners, including product, sales, finance, design, and external marketing agencies.
Qualifications:
9+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional marketing programsExperience driving direction and alignment with cross-functional teamsBachelor’s degree or higher in an associated discipline7+ years of demonstrable product marketing, Go-To-Market, product management, and/or program management experience with software programs.Proven track record of developing and delivering go-to-market plans.Superb written and verbal communication and interpersonal skills.Excellent time management skills. Never misses a deadline and ensures that others don’t either.Technical category experience or desire to become technically versed in the networking category.Passion for experimentation. Values continuous learning and displays a growth mindset.Detail-oriented, but not afraid of failing.Creativity; demonstrated examples of thinking outside of the box and bringing creativity to the marketing organization.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
#J-18808-Ljbffr