Dentsu International
Associate Director, Analytics - Remote
Dentsu International, Columbia, Maryland, United States, 21046
Merkle, a dentsu company, powers the experience economy. For more than 35 years, we have put people at the heart of our approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic experiences that promote growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.Job Description
As the Associate Director, Analytics, you will help guide advanced analytical solutions that directly influence decisions and marketing strategies for our clients. You will focus on applied analytics, including regression-based attribution, forecasting, and statistical modeling. You will have a foundation in data analytics, coupled with client-facing experience, to deliver relevant insights and guide projects. This is a remote role. You will report to the Senior Director, Analytics.Responsibilities:You will lead the design, development, and implementation of advanced analytical models, including regression-based attribution and forecasting.You will use statistical techniques to assess the effectiveness of marketing campaigns and recommend optimization strategies.You will be the primary analytics contact for important clients, promoting relationships through strategic guidance.You will collaborate with clients to understand their goals and translate them into relevant analytics plans.You will partner with our teams, including media, account management, strategy, and data engineering, to ensure seamless integration of analytics into broader marketing strategies.You will mentor junior analytics team members, encouraging a culture of learning and professional growth.You will contribute to business development efforts by supporting pitches and expanding existing client relationships through analytics solutions.Qualifications
5+ years of experience in Media Analytics, with a focus on data manipulation and governance.Client-facing experience communicating complex technical concepts to non-technical team members.Understanding of data manipulation and model development.Experience with data visualization tools (we use Tableau) and data warehousing software (you will understand backend relationships Snowflake, SQL) to present data-driven insights.Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, or equivalent experience.Additional Information
The anticipated salary range for this position is $94,000-$152,375.
Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.
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As the Associate Director, Analytics, you will help guide advanced analytical solutions that directly influence decisions and marketing strategies for our clients. You will focus on applied analytics, including regression-based attribution, forecasting, and statistical modeling. You will have a foundation in data analytics, coupled with client-facing experience, to deliver relevant insights and guide projects. This is a remote role. You will report to the Senior Director, Analytics.Responsibilities:You will lead the design, development, and implementation of advanced analytical models, including regression-based attribution and forecasting.You will use statistical techniques to assess the effectiveness of marketing campaigns and recommend optimization strategies.You will be the primary analytics contact for important clients, promoting relationships through strategic guidance.You will collaborate with clients to understand their goals and translate them into relevant analytics plans.You will partner with our teams, including media, account management, strategy, and data engineering, to ensure seamless integration of analytics into broader marketing strategies.You will mentor junior analytics team members, encouraging a culture of learning and professional growth.You will contribute to business development efforts by supporting pitches and expanding existing client relationships through analytics solutions.Qualifications
5+ years of experience in Media Analytics, with a focus on data manipulation and governance.Client-facing experience communicating complex technical concepts to non-technical team members.Understanding of data manipulation and model development.Experience with data visualization tools (we use Tableau) and data warehousing software (you will understand backend relationships Snowflake, SQL) to present data-driven insights.Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, or equivalent experience.Additional Information
The anticipated salary range for this position is $94,000-$152,375.
Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.
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