Dentsu International
Director, Analytics
Dentsu International, Columbia, Maryland, United States, 21046
Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.Job Description
The Director will be an important contributor to our US-based modeling capabilities. Reporting into the Sr. Director, you will use data science techniques to examine marketing activities and to estimate their growth to our clients. These projects will include Media Mix Optimization, Analysis of Covariance (test & control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. You will be a “player coach”; in some cases, the Director will lead a team coordinating with some of our most important clients on data acquisition, modeling, and presentation of results on high-visibility projects. In other cases, the Director will be hands-on keyboard revising code and driving innovation. You will manage a US-based and India-based team.You Will:Manage data collection with clientsLead teams to develop reports and processes to manage data quality controlManage project teams and direct reports effectively to drive innovation in analytics and support client expectationsOversee and conduct modeling of client data following project timelinesInterpret and visualize model estimates and diagnosticsDeliver insights on model results to senior client leadersGuide process innovation and continuous improvementQualifications
You Have:A bachelor’s degree in at least one of these fields required: statistics, economics, applied mathematics, optimization, computer science, physics; (preference for an advanced degree)8+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attributionExperience working with and measuring TV, digital media, and CRM dataKnowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest etc.)Advanced modeling skills with Python and RAdvanced cloud environment experience, especially GCP and AWSData visualization experience with tools like Tableau or Power BI a plusAn understanding of marketing goals and how different media channels support themExperience maintaining positive client relationships with the ability to diffuse difficult situations and handle escalated client calls/emailsExperience presenting information in spoken, written or visual form to a variety of audiences, from our teams to external client executives.Experience managing your team’s multiple client engagements running in parallel in balance with leading a teamExperience with global team collaboration, to share insights and techniquesExperience developing, and managing a team#LI-remote #LI-AD2Additional Information
The anticipated salary range for this position is $136,000-$219,650. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law.
A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.comEmployees from diverse or underrepresented backgrounds encouraged to apply.
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The Director will be an important contributor to our US-based modeling capabilities. Reporting into the Sr. Director, you will use data science techniques to examine marketing activities and to estimate their growth to our clients. These projects will include Media Mix Optimization, Analysis of Covariance (test & control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. You will be a “player coach”; in some cases, the Director will lead a team coordinating with some of our most important clients on data acquisition, modeling, and presentation of results on high-visibility projects. In other cases, the Director will be hands-on keyboard revising code and driving innovation. You will manage a US-based and India-based team.You Will:Manage data collection with clientsLead teams to develop reports and processes to manage data quality controlManage project teams and direct reports effectively to drive innovation in analytics and support client expectationsOversee and conduct modeling of client data following project timelinesInterpret and visualize model estimates and diagnosticsDeliver insights on model results to senior client leadersGuide process innovation and continuous improvementQualifications
You Have:A bachelor’s degree in at least one of these fields required: statistics, economics, applied mathematics, optimization, computer science, physics; (preference for an advanced degree)8+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attributionExperience working with and measuring TV, digital media, and CRM dataKnowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest etc.)Advanced modeling skills with Python and RAdvanced cloud environment experience, especially GCP and AWSData visualization experience with tools like Tableau or Power BI a plusAn understanding of marketing goals and how different media channels support themExperience maintaining positive client relationships with the ability to diffuse difficult situations and handle escalated client calls/emailsExperience presenting information in spoken, written or visual form to a variety of audiences, from our teams to external client executives.Experience managing your team’s multiple client engagements running in parallel in balance with leading a teamExperience with global team collaboration, to share insights and techniquesExperience developing, and managing a team#LI-remote #LI-AD2Additional Information
The anticipated salary range for this position is $136,000-$219,650. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law.
A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.comEmployees from diverse or underrepresented backgrounds encouraged to apply.
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