Merkle
Director, Analytics
Merkle, Evans, Georgia, United States,
Company DescriptionWE WELCOME REMOTE U.S.-based CANDIDATES
Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment.
Job DescriptionThe Director will be an important contributor to our US-based modeling capabilities. Reporting into the Sr. Director, you will use data science techniques to examine marketing activities and to estimate their growth to our clients. These projects will include Media Mix Optimization, Analysis of Covariance (test & control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. You will be a “player coach”; in some cases, the Director will lead a team coordinating with some of our most important clients on data acquisition, modeling, and presentation of results on high-visibility projects. In other cases, the Director will be hands-on keyboard revising code and drive innovation. You will manage a US-based and India-based team.
You Will:
Manage data collection with clients
Lead teams to develop reports and processes to manage data quality control
Manage project teams and direct reports effectively to drive innovation in analytics and support client expectations
Oversee and conduct modeling of client data following project timelines
Interpret and visualize model estimates and diagnostics
Deliver insights on model results to senior client leaders
Guide process innovation and continuous improvement
Qualifications
You Have:
A bachelor’s degree in at least one of these fields required: statistics, economics, applied mathematics, optimization, computer science, physics; (preference for an advanced degree)
8+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution
Experience working with and measuring TV, digital media, and CRM data
Knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest etc.)
Advanced modeling skills with Python and R
Advanced cloud environment experience, especially GCP and AWS
Data visualization experience with tools like Tableau or Power BI a plus
An understanding of marketing goals and how different media channels support them
Experience maintaining positive client relationships with the ability to diffuse difficult situations and handle escalated client calls/emails
Experience presenting information in spoken, written or visual form to a variety of audiences, from our teams to external client executives.
Experience managing your team’s multiple client engagements running in parallel in balance with leading a team
Experience with global team collaboration, to share insights and techniques
Experience developing, and managing a team
Additional Information
The anticipated salary range for this position is $136,000-$219,650. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.
Employees from diverse or underrepresented backgrounds encouraged to apply.
About dentsuDentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.
Dentsu, Innovating to Impact.
Find out more:https://www.dentsu.com/https://www.group.dentsu.com/en/
#J-18808-Ljbffr
Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment.
Job DescriptionThe Director will be an important contributor to our US-based modeling capabilities. Reporting into the Sr. Director, you will use data science techniques to examine marketing activities and to estimate their growth to our clients. These projects will include Media Mix Optimization, Analysis of Covariance (test & control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. You will be a “player coach”; in some cases, the Director will lead a team coordinating with some of our most important clients on data acquisition, modeling, and presentation of results on high-visibility projects. In other cases, the Director will be hands-on keyboard revising code and drive innovation. You will manage a US-based and India-based team.
You Will:
Manage data collection with clients
Lead teams to develop reports and processes to manage data quality control
Manage project teams and direct reports effectively to drive innovation in analytics and support client expectations
Oversee and conduct modeling of client data following project timelines
Interpret and visualize model estimates and diagnostics
Deliver insights on model results to senior client leaders
Guide process innovation and continuous improvement
Qualifications
You Have:
A bachelor’s degree in at least one of these fields required: statistics, economics, applied mathematics, optimization, computer science, physics; (preference for an advanced degree)
8+ years of experience applying analytics to measure marketing effectiveness with a focus on measurement and attribution
Experience working with and measuring TV, digital media, and CRM data
Knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest etc.)
Advanced modeling skills with Python and R
Advanced cloud environment experience, especially GCP and AWS
Data visualization experience with tools like Tableau or Power BI a plus
An understanding of marketing goals and how different media channels support them
Experience maintaining positive client relationships with the ability to diffuse difficult situations and handle escalated client calls/emails
Experience presenting information in spoken, written or visual form to a variety of audiences, from our teams to external client executives.
Experience managing your team’s multiple client engagements running in parallel in balance with leading a team
Experience with global team collaboration, to share insights and techniques
Experience developing, and managing a team
Additional Information
The anticipated salary range for this position is $136,000-$219,650. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.
Employees from diverse or underrepresented backgrounds encouraged to apply.
About dentsuDentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.
Dentsu, Innovating to Impact.
Find out more:https://www.dentsu.com/https://www.group.dentsu.com/en/
#J-18808-Ljbffr