Doyle Collection Ltd.
Marketing Manager
Doyle Collection Ltd., Washington, District of Columbia, us, 20022
The
Marketing Manager
will lead the marketing efforts for The Dupont Circle, driving brand visibility, guest engagement, and revenue growth. This individual will be responsible for managing all aspects of the hotel's marketing strategy, including digital, print, partnerships, and experiential marketing. A strong focus will be on content creation, storytelling, and crafting marketing campaigns that resonate with discerning, luxury-seeking travelers.Key Responsibilities:Develop and execute marketing strategies:
In collaboration with the Director of Sales and Marketing and Social and Content Marketing Manager, develop comprehensive marketing plans to enhance brand awareness, increase direct bookings, and support hotel revenue goals.Content Creation & Copywriting:
Craft compelling, luxury-focused content for web, print, and social media platforms that reflects the hotel’s unique positioning.Brand Management:
Ensure all marketing collateral and communications are aligned with the hotel’s luxury image and brand guidelines.Campaign Management:
Design, implement, and measure the success of campaigns, including digital ads, promotions, and loyalty marketing.Partnership Development:
Build and maintain partnerships with key influencers, luxury brands, travel agencies, and other strategic partners to enhance visibility and guest experiences.Food & Beverage Activations:
Collaborate with the F&B team to create marketing campaigns that promote the hotel’s restaurants and bars, including special events and seasonal promotions.Event Marketing:
Work closely with the sales and events team to market special events, from weddings to corporate meetings, to ensure optimal exposure and bookings.Analytics & Reporting:
Use analytics to track campaign performance, provide actionable insights, and adjust strategies as needed to achieve targets.Manage Digital Presence:
Oversee the hotel’s website, social media channels, and SEO/SEM efforts to ensure consistent messaging and engagement.Qualifications:Marketing experience, ideally in luxury hospitality or a related field.Proven ability to manage and execute multiple projects simultaneously with attention to detail.Strong writing, editing, and storytelling skills with experience in luxury branding.Experience with digital marketing tools (e.g., Google Analytics, SEO, SEM) and CRM systems.Demonstrated creativity and innovation, with a portfolio of successful campaigns or projects.Experience in developing strategic partnerships and food & beverage marketing activations.Excellent communication and interpersonal skills, with the ability to work collaboratively across departments.Preferred Experience:Familiarity with luxury lifestyle trends and guest expectations.Experience managing agency relationships and external vendors.Key Attributes:Innovative, creative thinker with a passion for storytelling and brand development.Detail-oriented with a strategic mindset, balancing creativity with data-driven decision making.Able to thrive in a fast-paced environment and handle multiple responsibilities.The Perks of working for The Dupont Circle Hotel:Low cost health benefits with eligibility on the first of the month following 60 days of employment401k with Company matchFree short and long term disability benefitsPaid Vacation, paid Holidays and Paid sick timeFree meals on duty as well as breakfast to get you started and all-day tea and coffee for the caffeine loversGreat location with easy access to the Metro and commuter benefitsDiscounted hotel rooms in the UK, Ireland and USA for you, your family and friends50% off food when dining with the Doyle CollectionIn-house training team dedicated to your personal developmentReward and recognition programmes (earn bonuses, restaurant meals, overnight stays and extra days off!)Staff quarterly parties, Christmas parties and regular team get togethersWellness Perks and a free employee assistance programPlus more …
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Marketing Manager
will lead the marketing efforts for The Dupont Circle, driving brand visibility, guest engagement, and revenue growth. This individual will be responsible for managing all aspects of the hotel's marketing strategy, including digital, print, partnerships, and experiential marketing. A strong focus will be on content creation, storytelling, and crafting marketing campaigns that resonate with discerning, luxury-seeking travelers.Key Responsibilities:Develop and execute marketing strategies:
In collaboration with the Director of Sales and Marketing and Social and Content Marketing Manager, develop comprehensive marketing plans to enhance brand awareness, increase direct bookings, and support hotel revenue goals.Content Creation & Copywriting:
Craft compelling, luxury-focused content for web, print, and social media platforms that reflects the hotel’s unique positioning.Brand Management:
Ensure all marketing collateral and communications are aligned with the hotel’s luxury image and brand guidelines.Campaign Management:
Design, implement, and measure the success of campaigns, including digital ads, promotions, and loyalty marketing.Partnership Development:
Build and maintain partnerships with key influencers, luxury brands, travel agencies, and other strategic partners to enhance visibility and guest experiences.Food & Beverage Activations:
Collaborate with the F&B team to create marketing campaigns that promote the hotel’s restaurants and bars, including special events and seasonal promotions.Event Marketing:
Work closely with the sales and events team to market special events, from weddings to corporate meetings, to ensure optimal exposure and bookings.Analytics & Reporting:
Use analytics to track campaign performance, provide actionable insights, and adjust strategies as needed to achieve targets.Manage Digital Presence:
Oversee the hotel’s website, social media channels, and SEO/SEM efforts to ensure consistent messaging and engagement.Qualifications:Marketing experience, ideally in luxury hospitality or a related field.Proven ability to manage and execute multiple projects simultaneously with attention to detail.Strong writing, editing, and storytelling skills with experience in luxury branding.Experience with digital marketing tools (e.g., Google Analytics, SEO, SEM) and CRM systems.Demonstrated creativity and innovation, with a portfolio of successful campaigns or projects.Experience in developing strategic partnerships and food & beverage marketing activations.Excellent communication and interpersonal skills, with the ability to work collaboratively across departments.Preferred Experience:Familiarity with luxury lifestyle trends and guest expectations.Experience managing agency relationships and external vendors.Key Attributes:Innovative, creative thinker with a passion for storytelling and brand development.Detail-oriented with a strategic mindset, balancing creativity with data-driven decision making.Able to thrive in a fast-paced environment and handle multiple responsibilities.The Perks of working for The Dupont Circle Hotel:Low cost health benefits with eligibility on the first of the month following 60 days of employment401k with Company matchFree short and long term disability benefitsPaid Vacation, paid Holidays and Paid sick timeFree meals on duty as well as breakfast to get you started and all-day tea and coffee for the caffeine loversGreat location with easy access to the Metro and commuter benefitsDiscounted hotel rooms in the UK, Ireland and USA for you, your family and friends50% off food when dining with the Doyle CollectionIn-house training team dedicated to your personal developmentReward and recognition programmes (earn bonuses, restaurant meals, overnight stays and extra days off!)Staff quarterly parties, Christmas parties and regular team get togethersWellness Perks and a free employee assistance programPlus more …
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