BPD Advertising
Media Director (Virtual First)
BPD Advertising, Nashville, Tennessee, United States,
Required Skills & Experience
ResponsibilitiesIncluding, but not limited to:Leading Internally & Externally:Lead media projects while uplifting those around youEstablish yourself as the media expert and continue to educate all team membersDirect reports to include media buyers and coordinators where applicableAbility to be client facingOrganically grow share of wallet with all current media clientsStrategic thinking in providing rationales & POVs as well as demonstrating an ability to make sound recommendationsContinue to develop department processes and train team members on themAssist in the development of new business media strategy & plans where neededProvide valuable insights for clients to help shape their current/future media plansWork collaboratively with team members to develop and manage media buys across mediums, including TV, Radio, Cable, Print, & Outdoor, etc.Deep understanding of every local market and ability to identify opportunities unique to eachResponsible for the preparation of insertion orders and placement of advertising with media vehicles, as applicableManage the day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and the reconciliation processMonitor media for pacing, delivery, placement, and flight date discrepancies and negotiate credit or billing adjustments when necessaryAnalyze and provide clients with research data and media/marketing information as well as strategic analysis of campaignsMonitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceededBuild and maintain strong working relationships with clients, vendors, publishers, and the client’s creative resources to ensure an effective creation and implementation of campaignsEffectively manage time and responsibilities in regards to deadlines and client needsTrain media coordinators and provide opportunities for continued growth/advancementResearch and record trends, innovations, and changes that affect media buyingCompile and analyze marketing, consumer, and competitive dataRequirements7+ years’ media-related/agency experience7+ years’ media buying experienceKnowledge of local/spot market media planning/buyingExperience buying through StrataStrong written and verbal communication skillsYou build great relationships with vendors and repsStrong negotiation skills and successful track record in the media buying spaceEstablish trust and credibility with clients and vendorsAbility to work in a fast-paced, deadline-driven environmentProficient in Microsoft Office Suite (Word, Excel, PowerPoint)Company DescriptionBPD is the home for healthcare’s leading brands. From the nation’s largest, most complex health systems to academic institutions and industry disruptors, BPD ignites greatness with our clients to bring better health to more people. Together, BPD’s more than 160 experts provide innovative solutions and capabilities in brand building, service line promotion, data-driven marketing, strategic communications, and more. For more information on BPD, visit www.bpdhealthcare.com.BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.
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ResponsibilitiesIncluding, but not limited to:Leading Internally & Externally:Lead media projects while uplifting those around youEstablish yourself as the media expert and continue to educate all team membersDirect reports to include media buyers and coordinators where applicableAbility to be client facingOrganically grow share of wallet with all current media clientsStrategic thinking in providing rationales & POVs as well as demonstrating an ability to make sound recommendationsContinue to develop department processes and train team members on themAssist in the development of new business media strategy & plans where neededProvide valuable insights for clients to help shape their current/future media plansWork collaboratively with team members to develop and manage media buys across mediums, including TV, Radio, Cable, Print, & Outdoor, etc.Deep understanding of every local market and ability to identify opportunities unique to eachResponsible for the preparation of insertion orders and placement of advertising with media vehicles, as applicableManage the day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and the reconciliation processMonitor media for pacing, delivery, placement, and flight date discrepancies and negotiate credit or billing adjustments when necessaryAnalyze and provide clients with research data and media/marketing information as well as strategic analysis of campaignsMonitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceededBuild and maintain strong working relationships with clients, vendors, publishers, and the client’s creative resources to ensure an effective creation and implementation of campaignsEffectively manage time and responsibilities in regards to deadlines and client needsTrain media coordinators and provide opportunities for continued growth/advancementResearch and record trends, innovations, and changes that affect media buyingCompile and analyze marketing, consumer, and competitive dataRequirements7+ years’ media-related/agency experience7+ years’ media buying experienceKnowledge of local/spot market media planning/buyingExperience buying through StrataStrong written and verbal communication skillsYou build great relationships with vendors and repsStrong negotiation skills and successful track record in the media buying spaceEstablish trust and credibility with clients and vendorsAbility to work in a fast-paced, deadline-driven environmentProficient in Microsoft Office Suite (Word, Excel, PowerPoint)Company DescriptionBPD is the home for healthcare’s leading brands. From the nation’s largest, most complex health systems to academic institutions and industry disruptors, BPD ignites greatness with our clients to bring better health to more people. Together, BPD’s more than 160 experts provide innovative solutions and capabilities in brand building, service line promotion, data-driven marketing, strategic communications, and more. For more information on BPD, visit www.bpdhealthcare.com.BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.
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