Corebridge Financial
Marketing Director, Strategic Marketing
Corebridge Financial, Houston, Texas, United States, 77246
Marketing Director, Strategic Marketing
Who we areCorebridge Financial helps people make some of the most meaningful decisions they’re ever going to make. We help them plan and take action to protect the future they envision, and respond to some of life’s most difficult moments through the solutions and services we provide. We do this through our broad portfolio of life insurance, retirement and institutional products, offered through an extensive, multichannel distribution network.Get to know the businessLife and Retirement is a unique franchise that brings together a broad portfolio of life insurance, retirement and institutional products offered through an extensive, multichannel distribution network.Overview of Position
This role reports to the Vice President of Strategic Marketing, Life Insurance and is responsible for managing marketing, sales enablement and business development programs across the Life Insurance line of business with a special focus on supporting the unique needs of our Life Distribution channels. The Marketing Director’s responsibilities include strategy, content & messaging, copywriting, targeted digital advertising & social media campaigns and promotions for Corebridge’s broad suite of Life Insurance products.Responsibilities
Develop & deploy channel focused marketing plans: Support sales & strategic imperatives with product positioning, promotions, sales strategies, & business development programs.Work with product management team to create/write/support development of marketing materials and overall messaging/positioning for select product(s) and underwriting programs.Create both financial professional and consumer marketing collateral for multi-layered product launches and concept campaigns.Continually evolve new & established Focus Firm programs that target specific audiences and objectives to support channel sales goals.Data driven marketing: Create and execute differentiated, interactive digital content, advertising & tool delivery that engage targets and support growth/retention.Review quantifiable results to ensure the fine tuning and optimization of programs.Interface with internal and external clients: train partners on new marketing programs and how to best leverage them to grow business.Travel to and participate in client and company meetings as needed.Collaborate across business groups to deploy marketing programs: digital team, product development, distribution teams, legal and compliance.Work with data and analytics to create a measurable program for all Acquisition strategy metrics. Modify programs to optimize results.What you need to know
Strong work ethic and high level of personal accountability.Strong collaboration and cooperation skills supporting the dynamic team needs and priorities.Ability to handle fast-paced environment, managing multiple projects and consistent track record of meeting deadlines.Strong analytical, creative-thinking and quantitative skills.Strong business planning and writing skills, with a bias to action.Outstanding communication and interpersonal skills, with a demonstrated ability to work across diverse sales channels, business functions and teams that are geographically dispersed.Bachelor’s degree in Marketing or related life/work experience. Master’s degree is a plus.7+ years life insurance industry preferred.Ability to write and create content (B2B/B2C educational and sales enablement) across media platforms (including social, web, email, direct mail, etc).Knowledge of multiple insurance distribution channels, as well as insurance business processes is preferred.Thorough knowledge of marketing principles and strategies, brand, product & messaging to various target audiences.Experience building brand awareness and support internally and externally.Working knowledge of Microsoft Office, Adobe Acrobat, web platforms, and other enabling tools used in marketing.What our employees like most about working for Corebridge Financial Life & Retirement
We care about your professional development. Our career progression program will provide you with the opportunity to develop your skills, strengthen your productivity and be eligible to progressively advance to positions with an increased responsibility and increased compensation.Our “Giving Back” policy is at the core of our daily operations and guides our future progress.Our people are our most important asset therefore we provide a generous benefits plan and competitive pay.Benefit package includes
Paid Time Off: We offer 24 PTO days to start.17 paid holidays per calendar year.A 401(k) Retirement Plan with a $1 for $1 match up to 6% with immediate vesting, plus Corebridge Financial automatically contributes an additional 3% into your 401K.We are an Equal Opportunity Employer. Corebridge Financial, Inc., its subsidiaries and affiliates are committed to be an Equal Opportunity Employer and its policies and procedures reflect this commitment.To learn more please visit:
www.corebridgefinancial.com
#J-18808-Ljbffr
Who we areCorebridge Financial helps people make some of the most meaningful decisions they’re ever going to make. We help them plan and take action to protect the future they envision, and respond to some of life’s most difficult moments through the solutions and services we provide. We do this through our broad portfolio of life insurance, retirement and institutional products, offered through an extensive, multichannel distribution network.Get to know the businessLife and Retirement is a unique franchise that brings together a broad portfolio of life insurance, retirement and institutional products offered through an extensive, multichannel distribution network.Overview of Position
This role reports to the Vice President of Strategic Marketing, Life Insurance and is responsible for managing marketing, sales enablement and business development programs across the Life Insurance line of business with a special focus on supporting the unique needs of our Life Distribution channels. The Marketing Director’s responsibilities include strategy, content & messaging, copywriting, targeted digital advertising & social media campaigns and promotions for Corebridge’s broad suite of Life Insurance products.Responsibilities
Develop & deploy channel focused marketing plans: Support sales & strategic imperatives with product positioning, promotions, sales strategies, & business development programs.Work with product management team to create/write/support development of marketing materials and overall messaging/positioning for select product(s) and underwriting programs.Create both financial professional and consumer marketing collateral for multi-layered product launches and concept campaigns.Continually evolve new & established Focus Firm programs that target specific audiences and objectives to support channel sales goals.Data driven marketing: Create and execute differentiated, interactive digital content, advertising & tool delivery that engage targets and support growth/retention.Review quantifiable results to ensure the fine tuning and optimization of programs.Interface with internal and external clients: train partners on new marketing programs and how to best leverage them to grow business.Travel to and participate in client and company meetings as needed.Collaborate across business groups to deploy marketing programs: digital team, product development, distribution teams, legal and compliance.Work with data and analytics to create a measurable program for all Acquisition strategy metrics. Modify programs to optimize results.What you need to know
Strong work ethic and high level of personal accountability.Strong collaboration and cooperation skills supporting the dynamic team needs and priorities.Ability to handle fast-paced environment, managing multiple projects and consistent track record of meeting deadlines.Strong analytical, creative-thinking and quantitative skills.Strong business planning and writing skills, with a bias to action.Outstanding communication and interpersonal skills, with a demonstrated ability to work across diverse sales channels, business functions and teams that are geographically dispersed.Bachelor’s degree in Marketing or related life/work experience. Master’s degree is a plus.7+ years life insurance industry preferred.Ability to write and create content (B2B/B2C educational and sales enablement) across media platforms (including social, web, email, direct mail, etc).Knowledge of multiple insurance distribution channels, as well as insurance business processes is preferred.Thorough knowledge of marketing principles and strategies, brand, product & messaging to various target audiences.Experience building brand awareness and support internally and externally.Working knowledge of Microsoft Office, Adobe Acrobat, web platforms, and other enabling tools used in marketing.What our employees like most about working for Corebridge Financial Life & Retirement
We care about your professional development. Our career progression program will provide you with the opportunity to develop your skills, strengthen your productivity and be eligible to progressively advance to positions with an increased responsibility and increased compensation.Our “Giving Back” policy is at the core of our daily operations and guides our future progress.Our people are our most important asset therefore we provide a generous benefits plan and competitive pay.Benefit package includes
Paid Time Off: We offer 24 PTO days to start.17 paid holidays per calendar year.A 401(k) Retirement Plan with a $1 for $1 match up to 6% with immediate vesting, plus Corebridge Financial automatically contributes an additional 3% into your 401K.We are an Equal Opportunity Employer. Corebridge Financial, Inc., its subsidiaries and affiliates are committed to be an Equal Opportunity Employer and its policies and procedures reflect this commitment.To learn more please visit:
www.corebridgefinancial.com
#J-18808-Ljbffr