Account Director, Social Media

Founded in 2005, J/PR is an international powerhouse public relations agency specializing in hospitality, travel, and luxury lifestyle with offices in New York, Los Angeles, San Diego, Nashville, Denver, and London. J/PR is a trusted resource for its insider status, next-level strategy, brand partnerships, and its in-house social division, which navigates the dynamic media landscape with rigor.The agency secures unparalleled media placements and digital partnerships worldwide and has garnered countless industry awards as one of the top agencies in its field, including “Power 50” PR Agency List by New York Observer, Top Places to Work by PR News, and San Diego Magazine’s list of Coolest Companies.J/PR's leadership team is backed by more than 100 of the best storytellers, trend-setters, and industry experts. When it comes to the travel, tourism, luxury lifestyle, and culinary realms, team members not only speak the language, they write the script on a daily basis. We are seeking top-tier candidates who are poised to articulate the lexicon, meet the high caliber of our clientele, and bring innovation to the J/PR ranks.The RoleAs an Account Director, Social Media, you’re a leader for your teams, clients, and the agency. You have proven experience developing and implementing successful social campaigns for travel and hospitality, lifestyle, and consumer brands, both big and small. Within your agency leadership role, you look at the full landscape of the social department to achieve goals and explore how to best support our clients, teams, and future needs. You bring thought leadership and learning opportunities to all offices and provide input on social scopes of work, staffing, innovation, industry insights, new platforms, and updates on tools. You are responsible for reviewing Harvest time tracking and profitability numbers and making go-forward recommendations, including new business opportunities. You’re a trusted voice and a collaborative colleague creating efficiencies with PR team leaders for integrated clients and bringing strategic ideas and motivation to your teams.Duties and ResponsibilitiesAccount + Client ManagementDevelop meaningful and successful account strategies that may transcend an individual account.Oversee client strategy sessions, providing big-picture, creative, and strategic thinking.Have a proven tactical track record of successful campaigns focused on hospitality (hotel launches, brand initiatives, renovations, launches, executive positioning, promotions, milestones, etc).Execute top-tier tactics while strategically delegating overall team deliverables.Contribute to the resource plans, scope of work, and contractual agreements as needed.Creatively ideate.Oversee partnership collaborations, offering industry and social expertise.Oversee social media during times of crisis, offering expert counsel to clients and teams.Be a visionary for the direction of content creation and alignment with PR efforts.Integrate social-media work with the agency’s other work, as well as the clients’ paid efforts, to help produce maximum impact, results, engagement, traffic, and ROI.Paid + Organic Social LeadershipLead and provide expertise and guidance on the strategy behind all creative, organic, and paid campaigns.Design and subsequently oversee the execution of approved social media strategies and activations, with close adherence to timelines and budgets, as well as proactive internal and client-facing communication.Oversee paid social media efforts across all JPR social media client accounts ensuring organic efforts are supported and maximized with ad spend to increase results.Oversee client ad budgets, reviewing said budgets, flighting for all managed platforms, managing bid strategy, and campaign optimizations.Oversee requirements, tasks, and resources associated with paid social strategy and execution: includes account structure, bid management, targeting, budget management, landing page optimization, analytics and tracking, ROI, and retention recommendations.Establish roles and responsibilities for team members, lead workflow, and develop processes/SOPs for the agency and teams.Manage direct report(s), providing leadership, guidance, feedback, and coaching to direct report(s) and account teams both in person and remotely.Provide training, coaching, mentoring, inspiration, and support to JPR Employees across the agency and offices.Innovation identifier and action taker for the agency, staying ahead of the curve on new social media content best practices and overseeing the development of any emerging social platforms or trends.Become a valued industry expert who reinforces the agency’s creative capabilities and offerings.Actively spot trends, have strong industry connections, and be an expert in positioning JPR and clients ahead of the trends.Drive new business acquisition through lead generation and participation in new business meetings.Participate in and demonstrate leadership at industry events, panels, and seek opportunities for thought leadership at both an agency and an industry level.OtherAnd other tasks, projects, or duties as required.ExperienceCollege Degree or comparable experience required.At least 10 years of experience with digital marketing and/or social media, with a minimum of 6 years of experience leading projects on social accounts.Expertise using tools to measure social media ROI and create reporting such as Hootsuite, Sprout Social, and Google Analytics.Expertise using content management tools such as HeyOrca, Sprout Social, etc.Expertise implementing paid social media campaigns on Facebook and Instagram.Experience leading photo editing efforts (Adobe Photoshop & Lightroom).Expertise in Facebook Business Manager, Power Editor, Ads Manager, Microsoft Office, Outlook, Canva.Extensive experience managing, motivating, and leading account teams.Extremely adept at managing client expectations as they relate to scope and delivery of service.Extensive experience overseeing the financials of an account in a client-services organization.Ability to collaborate effectively with other agency capabilities to meet common goals.Agency or in-house experience preferred.Travel and/or hotel industry experience preferred.RequirementsAbility to travel for Client needs.Computer skills, including Word and Excel in a Microsoft Windows environment.Excellent leadership and coaching skills.Excellent oral and written communication skills.Excellent interpersonal skills.Excellent organizational skills.Must be able to identify and resolve problems in a timely manner.Advanced understanding of Facebook, Twitter, and Instagram.Advanced understanding of Influencer engagement.Must have a valid passport for international travel.J/PR offers a competitive benefits package, including:Competitive base salary: $95,000- $105,000, commensurate with experience and location.Company contributions to medical, dental, and vision insurance premiums.Year-end discretionary bonus.Monthly Cell Phone Stipend.401K with employer match.Commission opportunities.Birthday PTO.Flexible Release Fridays.Hotel trade with our world-class clients (complimentary stays across our entire portfolio).Hybrid office schedule (2-3 days in office).Milestone gifts at 1, 5, and 10 years.Annual holiday and summer parties, plus regular socials.Ongoing training and development opportunities.Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.EQUAL EMPLOYMENT OPPORTUNITYJ Public Relations (J/PR) and 20Two Studio (Studio) strongly support equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

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