Logo
Dice

Senior Marketing Manager

Dice, Dallas, Texas, United States, 75215


Dice is the leading career destination for tech experts at every stage of their careers. Our client, Macrosoft, is seeking the following. Apply via Dice today!Title: Senior Marketing Manager

Client:

(AT&T)Duration:

12+ MonthsLocation:

Dallas, TX ( ONSITE )Key Skills & Must Have:

Subject Matter Expert in Marketing FundamentalsAdobe Workfront Tool - Intermediate to Advanced, Admin ExperienceAgile Operations - Collaborative Skills and ability to drive changeAdvanced campaign analytics and performance measurement experienceProcess optimization and continuous improvementGeneral & Basic Requirements:

Subject Matter Expert in marketing fundamentals and experience in driving change. Should be grounded in marketing resource management implementation strategy and continuous improvement and process optimization.Workfront Business Ownership: Onboarding, engagement, and adoption of internal marketers and external agency partners of the Adobe Workfront workflow tool.Discovery with client partners up to executive leadership to gather problem statements and functional requirements, as well as business case review to identify value to organization.Working within the Agile program increment schedule for epic grooming, enhancement prioritization, backlog management, design, and UAT support with solution architects.Working alongside solution architects and the MarTech organization to solution for organizational and functional business needs. In-depth knowledge of technical processes and working within marketing resource management toolsets.Identify areas of workflow automation through business processes for revenue generating opportunities.Functional process mapping inclusive of key roles, artifacts, dependencies, and integration across enterprise for consistent ways of working.Communications to client partners up to executive leadership on process of program, critical impacts, and other key information.Continuous Improvement and Process Optimization: Identifies trends in process data to optimize workflows and create efficiencies across organization.

#J-18808-Ljbffr