Mesa Laboratories
Paid Media Manager
Mesa Laboratories, San Diego, California, United States, 92189
Are you looking for an opportunity to make a difference? At Mesa Labs we’re passionate about protecting the vulnerable by enabling scientific breakthroughs, ensuring product integrity, increasing patient and worker safety, and improving quality of life around the world.
The Paid Media Manager that supports our corporate business has responsibility for strategizing, creating, deploying, and reporting on digital paid media campaigns. As the subject matter expert, the ideal candidate will be an expert in B2B conversion rate optimization with experience across various paid media channels. This role will involve developing personalized ad strategies, creating compelling ad content, managing performance reports, and optimizing campaigns to drive customer engagement and conversions.
Key Job Responsibilities:
Create and implement comprehensive paid media strategies tailored to each division's needs
Strategize and execute B2B search ads, native and display ads, video, social advertising, and retargeting ads to attract and retain customers, ensuring continuous engagement with website and content
Manage advertising platforms such as DemandBase, Google, YouTube, Bing, Yahoo, LinkedIn, Facebook/Instagram, X, RollWorks, and AdRoll
Develop high-quality ad copy and content for various platforms; create HubSpot landing page content that aligns with campaign goals
Monitor and report on campaign performance across awareness, mid-funnel, and bottom-funnel stages; continuously optimize campaigns to improve conversion rates and ROI.
Generate detailed performance reports and provide actionable insights to the marketing team; use data-driven approaches to enhance ad effectiveness and drive conversions
Create, manage, and deploy UTMs, tags and tracking codes, particularly using Google Tag Manager; ensure accurate tracking of user interactions and conversions.
Work closely with the content, design, and development teams to ensure paid media best practices are integrated into website design and content creation
Follow quality assurance checklists and adherence to regulatory and brand guidelines
Develop and maintain strong relationships with vendors and internal partners
Stay current with industry trends and best practices; provide thought leadership
Own, manage, and evaluate paid media technology stack; propose and implement new tools while optimizing current marketing mix
Qualifications/Education:
Bachelor’s Degree is required or an equivalent level of work experience in B2B demand generation with life sciences, biotechnology, healthcare, or technology products.
Minimum of 3 years of experience in a similar role with a focus on B2B conversion rate optimization in digital advertising
Proven track record in developing, managing and optimizing paid media campaigns across multiple platforms
Extensive experience with search ads, native and display ads, video, social advertising, and retargeting ads
Proficient in using platforms such as DemandBase, Google, YouTube, Bing, Yahoo, LinkedIn, Facebook/Instagram, RollWorks, and AdRoll
Expertise in creating and managing tags and tracking codes, particularly with Google Tag Manager
Knowledge of managing third-party cookies, building UTMs, and assigning attribution
Proven analytical and data-driven mindset with the ability to generate and interpret performance reports
Experience in optimizing campaigns based on performance data.
Excellent skills in developing ad copy and content for various platforms
Experience in creating HubSpot landing page content
Strong communication skills with the ability to collaborate effectively with cross-functional teams.
Self-motivated and able to work independently in a fast-paced environment
Ability to lead projects with unclear scope; able to define the goal and subsequently provide clarity, training, and constructive input to team members where needed
Acts as coach to other team members
Demonstrates courage and willingness to make sound decisions in a timely manner
Places difficult issues on table in open and constructive manner
Compensation/Benefits:
The company offers a comprehensive benefits package and compensation for this position. The package includes base salary, bonus, equity, medical/dental/vision insurance, 401k/Match.
Salary range for this position is $68,000-80,000.
Mesa Labs is an Equal Employment Opportunity Employer.
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The Paid Media Manager that supports our corporate business has responsibility for strategizing, creating, deploying, and reporting on digital paid media campaigns. As the subject matter expert, the ideal candidate will be an expert in B2B conversion rate optimization with experience across various paid media channels. This role will involve developing personalized ad strategies, creating compelling ad content, managing performance reports, and optimizing campaigns to drive customer engagement and conversions.
Key Job Responsibilities:
Create and implement comprehensive paid media strategies tailored to each division's needs
Strategize and execute B2B search ads, native and display ads, video, social advertising, and retargeting ads to attract and retain customers, ensuring continuous engagement with website and content
Manage advertising platforms such as DemandBase, Google, YouTube, Bing, Yahoo, LinkedIn, Facebook/Instagram, X, RollWorks, and AdRoll
Develop high-quality ad copy and content for various platforms; create HubSpot landing page content that aligns with campaign goals
Monitor and report on campaign performance across awareness, mid-funnel, and bottom-funnel stages; continuously optimize campaigns to improve conversion rates and ROI.
Generate detailed performance reports and provide actionable insights to the marketing team; use data-driven approaches to enhance ad effectiveness and drive conversions
Create, manage, and deploy UTMs, tags and tracking codes, particularly using Google Tag Manager; ensure accurate tracking of user interactions and conversions.
Work closely with the content, design, and development teams to ensure paid media best practices are integrated into website design and content creation
Follow quality assurance checklists and adherence to regulatory and brand guidelines
Develop and maintain strong relationships with vendors and internal partners
Stay current with industry trends and best practices; provide thought leadership
Own, manage, and evaluate paid media technology stack; propose and implement new tools while optimizing current marketing mix
Qualifications/Education:
Bachelor’s Degree is required or an equivalent level of work experience in B2B demand generation with life sciences, biotechnology, healthcare, or technology products.
Minimum of 3 years of experience in a similar role with a focus on B2B conversion rate optimization in digital advertising
Proven track record in developing, managing and optimizing paid media campaigns across multiple platforms
Extensive experience with search ads, native and display ads, video, social advertising, and retargeting ads
Proficient in using platforms such as DemandBase, Google, YouTube, Bing, Yahoo, LinkedIn, Facebook/Instagram, RollWorks, and AdRoll
Expertise in creating and managing tags and tracking codes, particularly with Google Tag Manager
Knowledge of managing third-party cookies, building UTMs, and assigning attribution
Proven analytical and data-driven mindset with the ability to generate and interpret performance reports
Experience in optimizing campaigns based on performance data.
Excellent skills in developing ad copy and content for various platforms
Experience in creating HubSpot landing page content
Strong communication skills with the ability to collaborate effectively with cross-functional teams.
Self-motivated and able to work independently in a fast-paced environment
Ability to lead projects with unclear scope; able to define the goal and subsequently provide clarity, training, and constructive input to team members where needed
Acts as coach to other team members
Demonstrates courage and willingness to make sound decisions in a timely manner
Places difficult issues on table in open and constructive manner
Compensation/Benefits:
The company offers a comprehensive benefits package and compensation for this position. The package includes base salary, bonus, equity, medical/dental/vision insurance, 401k/Match.
Salary range for this position is $68,000-80,000.
Mesa Labs is an Equal Employment Opportunity Employer.
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