Marketing Manager

The RoleAs a member of the Brokerage & Digital Assets Marketing Team, you will support shaping and executing our marketing strategies. The Marketing Manager is responsible for conducting in-depth competitive research, identifying market opportunities, mapping customer journeys, and helping plan go-to-market strategies. Your role involves evaluating market trends, understanding customer needs, identifying barriers to entry, and analyzing competitive landscapes. You will document and communicate go-to-market plans, help facilitate their implementation, and ensure cohesive execution through stakeholder coordination. By developing a learning agenda with specific metrics and milestones, you will measure success and drive continuous improvement based on performance data.The Expertise And Skills You BringBS/BA, or equivalent experienceExperience in financial services, strategic marketing, UX, research, or product management preferredStrong analytical and research capabilities with a proven track record of conducting detailed market, opportunity, and competitive analysesDemonstrated program management skills with a history of leading successful cross-channel marketing initiativesAbility to thrive in a fast-paced, dynamic environmentSuperior communication and interpersonal skills, with the ability to work cross-functionally and manage relationships with key stakeholdersComprehensive knowledge and experience in understanding technical and product requirements alongside marketing strategy and capabilitiesThe TeamThe Brokerage and Digital Assets Marketing Team is tasked with driving the marketing and go-to-market efforts that support Fidelity’s retail brokerage and retail digital assets lines of business. You will collaborate with your cross-functional marketing team and interface closely with business stakeholders to define and implement actionable strategies that drive business growth.Company OverviewFidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.Join UsAt Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a top spot, we have been recognized by our employees as a top 10 Best Place to Work in 2024. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning so you can build the career you’ve always imagined.At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry.Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.We welcome those with experience in jobs such as Marketing Intern, Marketing Coordinator, and Marketing Manager and others in the Marketing, Advertising and PR to apply.

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