Nordson
Director of Growth and Strategic Marketing
Nordson, Loveland, Colorado, United States, 80538
Nordson MEDICAL designs, engineers and manufactures complex devices and components with applications in wound healing, surgical and minimally invasive, fluid management, pulmonology and interventional and structural heart. Our pioneering Advanced Polymers team was the first to manufacture and supply medical balloons to the medical device industry. Nordson MEDICAL works with doctors, start-ups and large medical companies around the world at any point in the product lifecycle, from concept to launch and beyond.
Job Summary
The Director of Strategic Marketing is part of the Fluid Components Division of Nordson Medical, based in Loveland, CO. In this role, you will successfully lead marketing including strategy and growth initiatives for the division globally. This includes key business processes such as developing the strategic plan, with strategic discipline of the NBS Next growth framework as the foundation, to identify and prioritize new business initiatives.
The Director of Strategic Marketing will ensure the business develops and executes an effective business strategy with the focus on growth, which includes market analysis, branding and communication, product management, and market and competitor analysis. Responsibilities include the Product Innovation road map and identifying new applications and markets in strategic growth segments. Critical to the role, this leader is responsible for developing and empowering the marketing team, retaining and developing diverse talent and maintaining an innovative, inclusive and collaborative culture. The Director of Strategic Marketing will also provide management oversight for setting global marketing business priorities, establishing stretch goals, overseeing development and execution of action plans to achieve, deploying resources optimally to drive results and lead new efforts focused on creating and optimizing go-to-market strategies and plans.
Essential Job Duties and Responsibilities
Support the development of the strategic planning process, including the analysis and prioritization of potential initiatives for growth, including marketing strategy, development of presentations, and presentations to leadership, executives and employees.
Drive key business processes such as VOC and key market insights and analysis, and support deployment of the strategy; track implementation plans to ensure the right level of focus and execution.
Partner with Fluid Components Leadership team and their teams to assess new business opportunities and develop implementation plans including the product road map.
Define and track key strategic performance metrics and develop root cause counter measures for misses.
Conduct statistical and financial analysis, including customer and competitor analysis, segmentation, targeting and positioning, market research, market value chain analysis, and break-even analysis.
Optimize pricing, including pricing strategy and tactics, understanding relevant costs of pricing and product positioning in relation to customer segmentation and valuation.
Support the M&A process, including analysis of possible candidates in alignment with strategic goals and ensuring new products are integrated into the division.
Develop a team of professionals with strong business and strategy acumen with bench strength, attracting, engaging, developing, and retaining talent.
Establish credibility, rapport, respect and trust throughout the organization, be viewed as a team player, and work effectively in a dynamic, fast-paced environment.
Manage timelines, budget, and organizational reporting and analysis effectively.
Education and Experience Requirements
Bachelors degree in marketing, business or related field
required . MBA or other graduate degree preferred.
10 plus years Director-level leadership experience in strategic marketing, strategic planning and analysis, including relevant professional experience in having led products through full life cycle.
8 plus years experience in Medical Device manufacturing or similar.
Experience building and leading a high performing team of Product Specialists.
Experience working in a global organization.
Required Skills and Abilities
Strategic planning and analysis.
Marketing research.
Product line management.
Brand management.
Proactive, with ability to self-direct through multiple concurrent projects.
Effective communication and interpersonal skills with a proven ability to work with cross-functional teams.
Creativity and vision.
Leadership and management (of employees, projects and partners).
Experienced marketer with expertise to provide information and direction to promote the profitable growth of the Company.
Successful candidates will work in a dynamic team-based environment where individual contributions make a difference.
Working Conditions and Physical Demands
Office environment.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Base Salary Range for this position is: $192,000 to $220,000, and bonus target is 20%; shift premium may be available depending on shift associated with the specific job opportunity. Benefits include Medical, Rx, Vision, Dental, and Health Savings Account (HSA), Retirement and Security benefits including 401k and Life Insurance. In addition to Paid Time Off and paid Holidays, each employee receives 16 hours paid time each calendar year to perform volunteer services for Nordson-sponsored events. Ample opportunities for giving exist at Nordson including our Matching Gifts Program.
The base salary pay range for this job level is a general guideline and not a guarantee of compensation or salary. Individual salaries are determined by a variety of factors including but not limited to internal equity, business considerations, and local market conditions, as well as candidate qualifications, such as education, experience, and skills.
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Job Summary
The Director of Strategic Marketing is part of the Fluid Components Division of Nordson Medical, based in Loveland, CO. In this role, you will successfully lead marketing including strategy and growth initiatives for the division globally. This includes key business processes such as developing the strategic plan, with strategic discipline of the NBS Next growth framework as the foundation, to identify and prioritize new business initiatives.
The Director of Strategic Marketing will ensure the business develops and executes an effective business strategy with the focus on growth, which includes market analysis, branding and communication, product management, and market and competitor analysis. Responsibilities include the Product Innovation road map and identifying new applications and markets in strategic growth segments. Critical to the role, this leader is responsible for developing and empowering the marketing team, retaining and developing diverse talent and maintaining an innovative, inclusive and collaborative culture. The Director of Strategic Marketing will also provide management oversight for setting global marketing business priorities, establishing stretch goals, overseeing development and execution of action plans to achieve, deploying resources optimally to drive results and lead new efforts focused on creating and optimizing go-to-market strategies and plans.
Essential Job Duties and Responsibilities
Support the development of the strategic planning process, including the analysis and prioritization of potential initiatives for growth, including marketing strategy, development of presentations, and presentations to leadership, executives and employees.
Drive key business processes such as VOC and key market insights and analysis, and support deployment of the strategy; track implementation plans to ensure the right level of focus and execution.
Partner with Fluid Components Leadership team and their teams to assess new business opportunities and develop implementation plans including the product road map.
Define and track key strategic performance metrics and develop root cause counter measures for misses.
Conduct statistical and financial analysis, including customer and competitor analysis, segmentation, targeting and positioning, market research, market value chain analysis, and break-even analysis.
Optimize pricing, including pricing strategy and tactics, understanding relevant costs of pricing and product positioning in relation to customer segmentation and valuation.
Support the M&A process, including analysis of possible candidates in alignment with strategic goals and ensuring new products are integrated into the division.
Develop a team of professionals with strong business and strategy acumen with bench strength, attracting, engaging, developing, and retaining talent.
Establish credibility, rapport, respect and trust throughout the organization, be viewed as a team player, and work effectively in a dynamic, fast-paced environment.
Manage timelines, budget, and organizational reporting and analysis effectively.
Education and Experience Requirements
Bachelors degree in marketing, business or related field
required . MBA or other graduate degree preferred.
10 plus years Director-level leadership experience in strategic marketing, strategic planning and analysis, including relevant professional experience in having led products through full life cycle.
8 plus years experience in Medical Device manufacturing or similar.
Experience building and leading a high performing team of Product Specialists.
Experience working in a global organization.
Required Skills and Abilities
Strategic planning and analysis.
Marketing research.
Product line management.
Brand management.
Proactive, with ability to self-direct through multiple concurrent projects.
Effective communication and interpersonal skills with a proven ability to work with cross-functional teams.
Creativity and vision.
Leadership and management (of employees, projects and partners).
Experienced marketer with expertise to provide information and direction to promote the profitable growth of the Company.
Successful candidates will work in a dynamic team-based environment where individual contributions make a difference.
Working Conditions and Physical Demands
Office environment.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Base Salary Range for this position is: $192,000 to $220,000, and bonus target is 20%; shift premium may be available depending on shift associated with the specific job opportunity. Benefits include Medical, Rx, Vision, Dental, and Health Savings Account (HSA), Retirement and Security benefits including 401k and Life Insurance. In addition to Paid Time Off and paid Holidays, each employee receives 16 hours paid time each calendar year to perform volunteer services for Nordson-sponsored events. Ample opportunities for giving exist at Nordson including our Matching Gifts Program.
The base salary pay range for this job level is a general guideline and not a guarantee of compensation or salary. Individual salaries are determined by a variety of factors including but not limited to internal equity, business considerations, and local market conditions, as well as candidate qualifications, such as education, experience, and skills.
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