Byrider
Marketing Director
Byrider, Carmel, Indiana, United States, 46033
Marketing Director
Industry leading automotive & sub-prime consumer finance company is hiring a Marketing Director! This position will be based at the national headquarters in Carmel, IN.
Rewards for Marketing Director:
Highly competitive salary & bonus based on experience
Great benefits & paid time off
National company with locations in 25 states
Established company in business 36 years
Industry leading customer program
Newly remodeled corporate office
Objectives of Marketing Director:
Collaborate with business team to uncover insights for developing marketing and branding strategies for existing and new products
Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team
Responsibilities of Marketing Director:
Lead development of marketing strategy by working closely with franchisees, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services
Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales
Conduct meetings regularly with account managers to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
Requirements for the Marketing Director:
Successful track record in marketing role and campaign creation including digital marketing and creative development experience
Excellent leadership, communication, and decision-making skills
Experience in digital and print marketing, content marketing, and social media marketing
Proven ability to plan and manage budgets
Desire to grow professionally through ongoing education
College degree is preferred but will consider extensive experience in lieu of a degree
Must be able to work onsite at the national headquarters in Carmel, IN
#J-18808-Ljbffr
Industry leading automotive & sub-prime consumer finance company is hiring a Marketing Director! This position will be based at the national headquarters in Carmel, IN.
Rewards for Marketing Director:
Highly competitive salary & bonus based on experience
Great benefits & paid time off
National company with locations in 25 states
Established company in business 36 years
Industry leading customer program
Newly remodeled corporate office
Objectives of Marketing Director:
Collaborate with business team to uncover insights for developing marketing and branding strategies for existing and new products
Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures
Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team
Responsibilities of Marketing Director:
Lead development of marketing strategy by working closely with franchisees, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services
Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales
Conduct meetings regularly with account managers to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
Requirements for the Marketing Director:
Successful track record in marketing role and campaign creation including digital marketing and creative development experience
Excellent leadership, communication, and decision-making skills
Experience in digital and print marketing, content marketing, and social media marketing
Proven ability to plan and manage budgets
Desire to grow professionally through ongoing education
College degree is preferred but will consider extensive experience in lieu of a degree
Must be able to work onsite at the national headquarters in Carmel, IN
#J-18808-Ljbffr