Caseatduke
Director, Brand Marketing
Caseatduke, Durham, North Carolina, United States, 27703
Director, Brand Marketing, Fuqua School of BusinessWork Arrangement:
Requisition Number: 249580
Regular or Temporary: Regular
Location: Durham, NC, US, 27710
Date: Aug 29, 2024
Duke University:
Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate, and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.
Director, Brand Marketing, Fuqua School of BusinessLevel 16
Overview
Duke University’s Fuqua School of Business is a top-ranked business school within a leading multi-discipline university, dedicated to advancing the understanding of management through research and providing the highest quality education. Fuqua attracts and develops those who thrive on difference, have the ability to bring out strength from others to move toward a common purpose, and who inspire entire organizations to win the right way.
Fuqua seeks a Director of Brand Marketing (level 16) to lead marketing initiatives in support of school priorities, crafting and activating the school’s brand to drive enrollment, engagement, and reputation. Reporting to the Associate Dean for Global Marketing, this position leads a three-person marketing communications unit to execute integrated campaigns, align brand strategy with business goals, and manage content development and production.
Key Responsibilities
Integrated Marketing
Develop and implement data-driven campaigns to drive inquiries, applications, and enrollments
Oversee creation of compelling content, digital experiences, and targeted paid media
Implement nurture campaigns and conversion rate optimization tactics
Partner on SEO and SEM initiatives
Engage brand ambassadors and leverage in marketing efforts
Allocate spending across various campaigns, manage against allocated budget
Prepare budget reports for the Associate Dean, identifying and explaining any variances
Content Development
Lead conceptualization, design, and production of marketing material
Develop multi-media and multi-platform content strategy
Oversee the execution of institutional and brand collateral
Implement asset management systems and workflows
Brand Management
Oversee Fuqua brand identity system
Ensure consistent brand identity across all touchpoints
Develop and disseminate comprehensive brand guidelines
Manage review and approval processes for branded materials
Negotiate contracts and pricing with external vendors and service providers
Implement cost-saving measures without compromising marketing effectiveness
Team Leadership and Strategic Management
Collaborate with the Associate Dean to align marketing initiatives with school objectives and prioritize spending based on ROI projections and strategic importance
Lead and mentor Brand Marketing team (Marketing Communications Manager, Media Copywriter, Production Coordinator)
Serve on Global Marketing Leadership Team
Manage production function and its financial operations
Steward relationships with functional and program leadership
Qualifications and Experience:
Required
7+ years of marketing, brand management, digital/social or related experience
Demonstrated ability to create compelling marketing content
Experience managing marketing communications projects
Strong strategic thinking and leadership skills
Excellent written and verbal communications skills
Preferred
MBA or advanced degree in a relevant discipline
10+ years of relevant experience
Experience in higher education or professional services marketing
Understanding of Slate, Drupal, SEMrush, Google Data Studio, Salesforce Marketing Cloud
Competence in digital, print, and video production processes
Key Performance Indicators:
Annual ROI growth from marketing spend
Adherence to brand guidelines across departments (via audit)
Diversity and Inclusion:
Fuqua is committed to fostering a diverse and inclusive work environment. We encourage applications from individuals with diverse backgrounds and experiences who can contribute to our culture of innovation and excellence.
Location:
This position is not eligible for a remote working arrangement.
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
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Requisition Number: 249580
Regular or Temporary: Regular
Location: Durham, NC, US, 27710
Date: Aug 29, 2024
Duke University:
Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate, and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.
Director, Brand Marketing, Fuqua School of BusinessLevel 16
Overview
Duke University’s Fuqua School of Business is a top-ranked business school within a leading multi-discipline university, dedicated to advancing the understanding of management through research and providing the highest quality education. Fuqua attracts and develops those who thrive on difference, have the ability to bring out strength from others to move toward a common purpose, and who inspire entire organizations to win the right way.
Fuqua seeks a Director of Brand Marketing (level 16) to lead marketing initiatives in support of school priorities, crafting and activating the school’s brand to drive enrollment, engagement, and reputation. Reporting to the Associate Dean for Global Marketing, this position leads a three-person marketing communications unit to execute integrated campaigns, align brand strategy with business goals, and manage content development and production.
Key Responsibilities
Integrated Marketing
Develop and implement data-driven campaigns to drive inquiries, applications, and enrollments
Oversee creation of compelling content, digital experiences, and targeted paid media
Implement nurture campaigns and conversion rate optimization tactics
Partner on SEO and SEM initiatives
Engage brand ambassadors and leverage in marketing efforts
Allocate spending across various campaigns, manage against allocated budget
Prepare budget reports for the Associate Dean, identifying and explaining any variances
Content Development
Lead conceptualization, design, and production of marketing material
Develop multi-media and multi-platform content strategy
Oversee the execution of institutional and brand collateral
Implement asset management systems and workflows
Brand Management
Oversee Fuqua brand identity system
Ensure consistent brand identity across all touchpoints
Develop and disseminate comprehensive brand guidelines
Manage review and approval processes for branded materials
Negotiate contracts and pricing with external vendors and service providers
Implement cost-saving measures without compromising marketing effectiveness
Team Leadership and Strategic Management
Collaborate with the Associate Dean to align marketing initiatives with school objectives and prioritize spending based on ROI projections and strategic importance
Lead and mentor Brand Marketing team (Marketing Communications Manager, Media Copywriter, Production Coordinator)
Serve on Global Marketing Leadership Team
Manage production function and its financial operations
Steward relationships with functional and program leadership
Qualifications and Experience:
Required
7+ years of marketing, brand management, digital/social or related experience
Demonstrated ability to create compelling marketing content
Experience managing marketing communications projects
Strong strategic thinking and leadership skills
Excellent written and verbal communications skills
Preferred
MBA or advanced degree in a relevant discipline
10+ years of relevant experience
Experience in higher education or professional services marketing
Understanding of Slate, Drupal, SEMrush, Google Data Studio, Salesforce Marketing Cloud
Competence in digital, print, and video production processes
Key Performance Indicators:
Annual ROI growth from marketing spend
Adherence to brand guidelines across departments (via audit)
Diversity and Inclusion:
Fuqua is committed to fostering a diverse and inclusive work environment. We encourage applications from individuals with diverse backgrounds and experiences who can contribute to our culture of innovation and excellence.
Location:
This position is not eligible for a remote working arrangement.
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
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