Director of Marketing and Communications

Company DescriptionYour Fairmont Journey Starts Here:Are you someone with a passion for excellence and a flair for exceptional hospitality? Fairmont invites you to embark on an unforgettable journey of luxury.Job DescriptionScope and ObjectivesThe Director of Marketing & Communications ensures that campaigns and projects are in line with Fairmont brand standards and serves as the primary point of contact for global brand, marketing, and corporate communications teams.Ensures efficient management of external agencies including public relations, creative, and media buying for the hotel, as well as manages strategic partnerships to ensure continued awareness and publicity for the hotel.Sets strategies for all digital marketing in relation to e-commerce including traffic acquisition, sales and conversion, testing, and reporting.Leads the strategy development of digital marketing campaigns to various audiences across multiple digital channels.Develops and executes annual E-Marketing plan.Implements search engine optimization/marketing activities.Manages social media (organic and paid).Oversees online advertising.Oversees strategic alliances with online travel agencies.Sets strategies for all online activities in relation to traffic acquisition, sales and conversion, testing, and reporting.Ensures good relations with global, regional, and local media.Develops publicity outreach programs to support sales and events teams.Conceptualizes, manages, and executes publicity plans for the hotel, arcade, food and beverage venues, and spa, including seasonal promotions, key launches, and media engagement activities.Plans media familiarization trips with overseas agencies and/or departments under the Accor global network.Reviews media hosting opportunities for the hotel to drive continued awareness.Develops and oversees influencer marketing programs.Maintains the hotel’s press materials including news releases, executive biographies, and photography.Ensures effective media coverage for the hotel’s programs in key markets.Serves as hotel spokesperson, when appointed by the General Manager, to make all official statements for the hotel to media, especially during crisis situations.AdvertisingDevelops media plans in accordance with the hotel’s goals and objectives.Creates creative artworks and text copy, ensuring adherence to brand guidelines.CommunityInitiates, identifies, and reviews partnership and sponsorship opportunities in line with hotel goals.Supports the hotel’s Corporate Social Responsibility programs to ensure awareness.Identifies community engagement opportunities.Supports the hotel’s loyalty programs for effective use as a promotional and awareness channel.CollateralsActs as the brand custodian, ensuring adherence to guidelines for all hotel collaterals.Develops and oversees photography for the hotel, event spaces, dining venues, spa, and arcade to ensure brand guidelines are met.Manages an archival system for the hotel’s history while maintaining an updated PR library for the hotel.Oversees and develops hotel collaterals to support Sales and Event teams as well as operational departments including Rooms and Food and Beverage.Employee Communications / RelationsSupports the Talent and Culture team to achieve their goals through internal communications and external outreach including media interviews, maintaining digital media awareness, and award submissions.QualificationsOverall minimum 15 years of experience in luxury resorts and a minimum of 3 years in a similar role.Pre-opening exposure, remote location work, and high-volume hotel experience are desirable.Indian nationals only.

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