Cardon & Associates
Marketing Director (AL) Altenheim
Cardon & Associates, Indianapolis, Indiana, us, 46262
BASIC FUNCTION:
The Director of Marketing and Admissions is responsible for maintaining budgeted census levels in their community through coordination of external and internal marketing efforts and for ensuring that residents and families experience a high level of customer service through an effective admissions process.
EDUCATION, QUALIFICATIONS, CREDENTIALS:
Education or experience in customer service or health care is desirable, and at least one (1) year of experience in a health care facility is preferred. Has knowledge of and special sensitivity to the needs of the aging. Projects a confident, creditable professional image. Communicates effectively, both orally and in writing, and has the ability to make presentations before small or large groups.
RESPONSIBLE TO:
Health Facility Administrator; indirectly reports to the Corporate Director of Marketing.
ESSENTIAL FUNCTIONS (Prioritized in order of importance):
No person shall work under the influence of alcohol, intoxicants, or illegal drugs; or when the person is using medications to the extent that the use adversely affects the performance of his or her duties or the health or safety of any person.It is everyone's responsibility to demonstrate high ethical standards and a commitment to compliance with all laws applicable to licensed and certified health care communities.The employee must be able to perform each essential function effectively to be successful in this position.Responsible for meeting the community's census goals, including Medicare and private pay census goals, in accordance with the community's budget.Results will be achieved through taking inquiry calls from hospitals, families, etc., and providing quality appointments to include warm-up, presentation, tour, and closing.Maintains model rooms for touring purposes, pending bed availability.Ensures that responses to inquiries are handled properly, timely, and with appropriate follow-up for a 2-hour turnaround to discharge planners.Responsible for follow-up to include telephone contact, personal correspondence, and on-site appointments with family members.Properly, accurately, and daily reports all inquiries, admissions, discharges, and marketing sales calls in Marketing/Admissions system leads.Communicates closely with the Clinical Liaison regarding assessments and the approval process. Assists the Clinical Liaison as back up for assessments and/or luncheons and networking appointments as necessary.Maintains a close working relationship with Administrator, DON, and Business Office Manager to ensure appropriate and efficient decisions about prospective admissions.Knows bed availability at all times. Demonstrates a sense of urgency regarding census/quality mix enhancement and management.Regular, punctual attendance and ability to be flexible in work time; scheduling occasional evenings and weekends, as needed. Availability for weekend on-call responsibilities.Generates sufficient referral activity to meet community's census goals by making new and servicing existing relationships with legal and financial professionals, senior organizations, assisted living and senior housing facilities, appropriate special interest groups, churches, and other community contacts.Actively participates in daily morning meetings to alert appropriate staff members of projected admissions, room changes, discharges, and appointments/tours.Prepares appropriate admission papers and obtains signatures from patients or responsible parties prior to or at admission.Enters all new admissions in Matrix.Completes assigned duties on Pre-Admission Screening Checklist for PAS paperwork.Periodically evaluates community admission processes for improvement.In conjunction with Administrator, trains and coordinates appropriate staff to serve as back-up in above functions whenever the marketing staff is unavailable.Maintains a working knowledge of Federal and State regulations and reimbursement (Medicare and Medicaid).Prepares all reports as required. Monitors trends for inquiry, admissions, census, conversion, closing, and denials.Maintains a database of referral contacts and community resources along with knowledge of industry trends, local hospital and competitors, and legislative/regulatory issues.Continually monitors and evaluates customer satisfaction.Researches, suggests, and develops niche services to differentiate their community from competitors.Monitors and participates in local health fairs, senior fairs, general community events, civic groups, and professional organizations.Coordinates the development of community materials such as brochures and advertising.Serves as a member of the internal marketing team whose purpose is to enhance resident and community relations.Develops and implements quarterly marketing plan independently or in conjunction with team where applicable.Monitors and stays within allotted marketing budget.Develops and implements special events and presentations targeted at community education.Exhibits excellent customer service skills at all times.All other duties as assigned.
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The Director of Marketing and Admissions is responsible for maintaining budgeted census levels in their community through coordination of external and internal marketing efforts and for ensuring that residents and families experience a high level of customer service through an effective admissions process.
EDUCATION, QUALIFICATIONS, CREDENTIALS:
Education or experience in customer service or health care is desirable, and at least one (1) year of experience in a health care facility is preferred. Has knowledge of and special sensitivity to the needs of the aging. Projects a confident, creditable professional image. Communicates effectively, both orally and in writing, and has the ability to make presentations before small or large groups.
RESPONSIBLE TO:
Health Facility Administrator; indirectly reports to the Corporate Director of Marketing.
ESSENTIAL FUNCTIONS (Prioritized in order of importance):
No person shall work under the influence of alcohol, intoxicants, or illegal drugs; or when the person is using medications to the extent that the use adversely affects the performance of his or her duties or the health or safety of any person.It is everyone's responsibility to demonstrate high ethical standards and a commitment to compliance with all laws applicable to licensed and certified health care communities.The employee must be able to perform each essential function effectively to be successful in this position.Responsible for meeting the community's census goals, including Medicare and private pay census goals, in accordance with the community's budget.Results will be achieved through taking inquiry calls from hospitals, families, etc., and providing quality appointments to include warm-up, presentation, tour, and closing.Maintains model rooms for touring purposes, pending bed availability.Ensures that responses to inquiries are handled properly, timely, and with appropriate follow-up for a 2-hour turnaround to discharge planners.Responsible for follow-up to include telephone contact, personal correspondence, and on-site appointments with family members.Properly, accurately, and daily reports all inquiries, admissions, discharges, and marketing sales calls in Marketing/Admissions system leads.Communicates closely with the Clinical Liaison regarding assessments and the approval process. Assists the Clinical Liaison as back up for assessments and/or luncheons and networking appointments as necessary.Maintains a close working relationship with Administrator, DON, and Business Office Manager to ensure appropriate and efficient decisions about prospective admissions.Knows bed availability at all times. Demonstrates a sense of urgency regarding census/quality mix enhancement and management.Regular, punctual attendance and ability to be flexible in work time; scheduling occasional evenings and weekends, as needed. Availability for weekend on-call responsibilities.Generates sufficient referral activity to meet community's census goals by making new and servicing existing relationships with legal and financial professionals, senior organizations, assisted living and senior housing facilities, appropriate special interest groups, churches, and other community contacts.Actively participates in daily morning meetings to alert appropriate staff members of projected admissions, room changes, discharges, and appointments/tours.Prepares appropriate admission papers and obtains signatures from patients or responsible parties prior to or at admission.Enters all new admissions in Matrix.Completes assigned duties on Pre-Admission Screening Checklist for PAS paperwork.Periodically evaluates community admission processes for improvement.In conjunction with Administrator, trains and coordinates appropriate staff to serve as back-up in above functions whenever the marketing staff is unavailable.Maintains a working knowledge of Federal and State regulations and reimbursement (Medicare and Medicaid).Prepares all reports as required. Monitors trends for inquiry, admissions, census, conversion, closing, and denials.Maintains a database of referral contacts and community resources along with knowledge of industry trends, local hospital and competitors, and legislative/regulatory issues.Continually monitors and evaluates customer satisfaction.Researches, suggests, and develops niche services to differentiate their community from competitors.Monitors and participates in local health fairs, senior fairs, general community events, civic groups, and professional organizations.Coordinates the development of community materials such as brochures and advertising.Serves as a member of the internal marketing team whose purpose is to enhance resident and community relations.Develops and implements quarterly marketing plan independently or in conjunction with team where applicable.Monitors and stays within allotted marketing budget.Develops and implements special events and presentations targeted at community education.Exhibits excellent customer service skills at all times.All other duties as assigned.
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