Truist Bank
Relationship Lifecyle Marketing Lead: Small Business & Wholesale
Truist Bank, Charlotte, North Carolina, United States, 28245
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page.
Regular or Temporary:
Regular
Language Fluency:
English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:The Digital Sales and Performance Marketing team at Truist seeks to deliver caring and engaging communications to clients in a timely and relevant manner, enabled by a deep understanding of those clients, their needs, and their preferences. The Relationship Lifecycle Marketing Lead will be responsible for the development of cross-channel experiences that match clients to product solutions based on where they are in their relationship lifecycle – specifically for the Small Business Wholesale client segments. This seasoned leader will leverage data from client signals, advanced analytical insights, and opportunity events whenever possible. Drive profitable and efficient business growth and support the advancement and utilization of enterprise MarTech platforms and capabilities through the consultation and design of personalized experiences that are grounded in data and aligned to key business priorities. Contribute to strategic planning and related processes and disciplines. Collaborate with key partners across the enterprise, including other stakeholders within Marketing; LOB (product and channel); Analytics; Technology; Finance; Risk, and Operations.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop marketing strategies to support business objectives and utilizing all marketing channels including digital.
Focus on long-term business and operational planning and performance, team and talent management. Develop departmental plans, including business, financial, production and/or organizational priorities.
Directly impact business results by determining the direction of large scale marketing projects, including budget and resource allocation.
Monitor client needs, competitive market place and provide ongoing marketing support that ensures the competitiveness of offered products and services.
Develop policies and plans and Identify and resolves technical, operational, risk management, business, and organizational challenges.
Manage team of marketers directly aligned to a specific business or segment. This position may be an individual contributor with significant subject matter expertise and experience with responsibility for directly impacting business results.
Provide leadership to managers and/or professional-level contributors and/or large-scale programs.
QUALIFICATIONS
Required Qualifications:
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training.
Ten years of related experience or an equivalent combination of education and experience, managing teams.
Small Business/Commercial/Corporate/Wealth banking product and/or segment marketing experience.
Demonstrated contribution to marketing strategy development to solve complex and/or unique operational problems.
Sound and comprehensive understanding of business and organizational strategies and processes.
Significant budget management experience.
Deep understanding of clients using research and analytics to ensure marketing success.
Ability to lead large projects of significant complexity and notable risk exposure.
Strong relationship building skills, with the ability to influence others at senior levels to adopt a new perspective.
Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.
Team leadership experience.
Strong presentation skills and communication skills.
Preferred Qualifications:
MBA or Master’s degree in related field.
Fifteen years of experience or an equivalent combination of education and work experience.
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Sitting:
Constantly (More than 50% of the time)
Standing:
Frequently (25% - 50% of the time)
Walking:
Frequently (25% - 50% of the time)
Bending:
Occasionally (Less than 25% of the time)
Lifting:
Up to 25 lbs.
Visual / Audio / Speaking:
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding:
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability:
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
Travel:
Up to 25%
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation:
All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site.
Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.
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Regular or Temporary:
Regular
Language Fluency:
English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:The Digital Sales and Performance Marketing team at Truist seeks to deliver caring and engaging communications to clients in a timely and relevant manner, enabled by a deep understanding of those clients, their needs, and their preferences. The Relationship Lifecycle Marketing Lead will be responsible for the development of cross-channel experiences that match clients to product solutions based on where they are in their relationship lifecycle – specifically for the Small Business Wholesale client segments. This seasoned leader will leverage data from client signals, advanced analytical insights, and opportunity events whenever possible. Drive profitable and efficient business growth and support the advancement and utilization of enterprise MarTech platforms and capabilities through the consultation and design of personalized experiences that are grounded in data and aligned to key business priorities. Contribute to strategic planning and related processes and disciplines. Collaborate with key partners across the enterprise, including other stakeholders within Marketing; LOB (product and channel); Analytics; Technology; Finance; Risk, and Operations.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop marketing strategies to support business objectives and utilizing all marketing channels including digital.
Focus on long-term business and operational planning and performance, team and talent management. Develop departmental plans, including business, financial, production and/or organizational priorities.
Directly impact business results by determining the direction of large scale marketing projects, including budget and resource allocation.
Monitor client needs, competitive market place and provide ongoing marketing support that ensures the competitiveness of offered products and services.
Develop policies and plans and Identify and resolves technical, operational, risk management, business, and organizational challenges.
Manage team of marketers directly aligned to a specific business or segment. This position may be an individual contributor with significant subject matter expertise and experience with responsibility for directly impacting business results.
Provide leadership to managers and/or professional-level contributors and/or large-scale programs.
QUALIFICATIONS
Required Qualifications:
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training.
Ten years of related experience or an equivalent combination of education and experience, managing teams.
Small Business/Commercial/Corporate/Wealth banking product and/or segment marketing experience.
Demonstrated contribution to marketing strategy development to solve complex and/or unique operational problems.
Sound and comprehensive understanding of business and organizational strategies and processes.
Significant budget management experience.
Deep understanding of clients using research and analytics to ensure marketing success.
Ability to lead large projects of significant complexity and notable risk exposure.
Strong relationship building skills, with the ability to influence others at senior levels to adopt a new perspective.
Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.
Team leadership experience.
Strong presentation skills and communication skills.
Preferred Qualifications:
MBA or Master’s degree in related field.
Fifteen years of experience or an equivalent combination of education and work experience.
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Sitting:
Constantly (More than 50% of the time)
Standing:
Frequently (25% - 50% of the time)
Walking:
Frequently (25% - 50% of the time)
Bending:
Occasionally (Less than 25% of the time)
Lifting:
Up to 25 lbs.
Visual / Audio / Speaking:
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding:
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability:
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
Travel:
Up to 25%
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation:
All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site.
Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law Pay Transparency Nondiscrimination Provision E-Verify
#J-18808-Ljbffr