Crocs
Sr Manager, US Brand Media
Crocs, Broomfield, Colorado, United States, 80020
Sr Manager, US Brand MediaRequisition ID: 5240
Job Location(s): Broomfield, CO, US, 80021
OverviewWe’re seeking a Sr Manager, US Brand Media to lead and oversee the strategic development, management, and execution of Croc’s US brand media. This person will play an integral role in driving brand consideration, awareness, affinity, and engagement.The ideal candidate will be data-driven, consumer-centric, and a creative problem solver. They thrive in a fast-paced, dynamic environment, and bring an entrepreneurial spirit to how they approach their work and strategic thinking. This individual over indexes in their brand media expertise with extensive background and confidence in developing, executing, and optimizing brand media plans. They have a strong understanding of brand media with an emphasis on digital whilst keeping up on emerging platforms.
What You'll Do
Develop and oversee the US brand’s paid media strategy, working in close partnership with Global and eCommerce to ensure a complimentary, full funnel approach.
Build and oversee the implementation of annual paid media plans that drive consideration, awareness, traffic, affinity, engagement, and audience growth.
Ensure that paid campaigns and content support the annual integrated marketing plan, seamlessly supporting brand and product storytelling and growth.
Strong Brand Media experience with an emphasis on paid social – keeping a finger on the pulse of social innovation with a strong knowledge of Upper Funnel Brand Media (e.g. CTV/Audio).
Own a relationship with the America marketing team to align on key regional plans and priorities for planning.
Main point of contact for the media agency for all US Brand Media items. Ensure frequent and smooth communication, alignment with the brand positioning and strategy, and encouraging a high-functioning and collaborative partnership.
Work closely with Creative to ensure assets are delivered timely and to channel best practices.
Partner with Brand Media Agency on trafficking - via asset delivery to ensure a smooth launch.
Report back to the US commercial team on Brand Media performance within the region that is moving the business.
Build recommendations for the utilization of creative assets and strategies across media plans and crafts briefs for the creative team in the development and deployment of assets to support the plan and the subsequent optimization needs.
Partner with agency and available reporting platforms to monitor performance and share reports to relevant collaborators.
Oversee the management of US media budgets.
What You'll Bring to the Table
8+ years of extensive experience and proficiency in paid media coupled with a great foundation in brand media.
Broad understanding of media measurement and reporting to help set objectives, identify optimizations, and communicate performance to key partners.
Significant experience in how to strategically plan and manage paid media with differing objectives across the marketing funnel.
Track record of building paid media plans that drive awareness and consideration.
Experience and confidence working within a matrixed organization, building positive relationships, and driving empathetic alignment across departments.
Strong background in media agency management and collaborating to deliver against brand objectives.
Previous experience in retail/footwear a plus.
Advanced analytical skills, ability to translate complex data, trends and insights into actionable strategy.
Excellent project management oversight abilities; can drive forward projects and initiatives in ambiguous and changing environments against timelines.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Sr Manager, US Brand Media
Salary or Pay Range: $130,000 - $140,000
Workplace Persona: Collaborator
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
Job Category: Corporate
Nearest Major Market:
Denver
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Job Location(s): Broomfield, CO, US, 80021
OverviewWe’re seeking a Sr Manager, US Brand Media to lead and oversee the strategic development, management, and execution of Croc’s US brand media. This person will play an integral role in driving brand consideration, awareness, affinity, and engagement.The ideal candidate will be data-driven, consumer-centric, and a creative problem solver. They thrive in a fast-paced, dynamic environment, and bring an entrepreneurial spirit to how they approach their work and strategic thinking. This individual over indexes in their brand media expertise with extensive background and confidence in developing, executing, and optimizing brand media plans. They have a strong understanding of brand media with an emphasis on digital whilst keeping up on emerging platforms.
What You'll Do
Develop and oversee the US brand’s paid media strategy, working in close partnership with Global and eCommerce to ensure a complimentary, full funnel approach.
Build and oversee the implementation of annual paid media plans that drive consideration, awareness, traffic, affinity, engagement, and audience growth.
Ensure that paid campaigns and content support the annual integrated marketing plan, seamlessly supporting brand and product storytelling and growth.
Strong Brand Media experience with an emphasis on paid social – keeping a finger on the pulse of social innovation with a strong knowledge of Upper Funnel Brand Media (e.g. CTV/Audio).
Own a relationship with the America marketing team to align on key regional plans and priorities for planning.
Main point of contact for the media agency for all US Brand Media items. Ensure frequent and smooth communication, alignment with the brand positioning and strategy, and encouraging a high-functioning and collaborative partnership.
Work closely with Creative to ensure assets are delivered timely and to channel best practices.
Partner with Brand Media Agency on trafficking - via asset delivery to ensure a smooth launch.
Report back to the US commercial team on Brand Media performance within the region that is moving the business.
Build recommendations for the utilization of creative assets and strategies across media plans and crafts briefs for the creative team in the development and deployment of assets to support the plan and the subsequent optimization needs.
Partner with agency and available reporting platforms to monitor performance and share reports to relevant collaborators.
Oversee the management of US media budgets.
What You'll Bring to the Table
8+ years of extensive experience and proficiency in paid media coupled with a great foundation in brand media.
Broad understanding of media measurement and reporting to help set objectives, identify optimizations, and communicate performance to key partners.
Significant experience in how to strategically plan and manage paid media with differing objectives across the marketing funnel.
Track record of building paid media plans that drive awareness and consideration.
Experience and confidence working within a matrixed organization, building positive relationships, and driving empathetic alignment across departments.
Strong background in media agency management and collaborating to deliver against brand objectives.
Previous experience in retail/footwear a plus.
Advanced analytical skills, ability to translate complex data, trends and insights into actionable strategy.
Excellent project management oversight abilities; can drive forward projects and initiatives in ambiguous and changing environments against timelines.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Sr Manager, US Brand Media
Salary or Pay Range: $130,000 - $140,000
Workplace Persona: Collaborator
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
Job Category: Corporate
Nearest Major Market:
Denver
#J-18808-Ljbffr