Viega
Brand Manager - Toronto, Canada
Viega, New York, New York, United States,
Shape the future with us. And also your own.
As a driver of innovation, Viega is one of the most important technology leaders in the installation industry. We develop intelligent systems and integrated digital solutions. Quality is incorporated into everything we do. We believe that this is about much more than supplying pipelines. We turn spaces into living rooms: More comfortable. More intelligent. More secure. More sustainable.
Support us as:
Brand Manager - Toronto, Canada
Job-ID: 14994; Location(s): Remote
Location(s): Toronto, Ontario, Canada
This role requires that you reside in Toronto or the surrounding areas.
JOB DESCRIPTION SUMMARY
The
Brand Manager - Canada
is responsible for leading the marketing strategy development and executing national, regional, local and digital campaigns to drive business growth for the Viega LLC brand throughout Canada. This role will work closely with cross functional teams to lead and execute opportunities, recommend solutions and implement programming to drive the business.
JOB DESCRIPTION DETAILSLead the execution of campaigns and communications to develop brand growth and engagement across Canada. Channels include digital, social, email, events and trade shows.Develops and manages marketing strategies that align with Country Manager goals to support growth for commercial, industrial and marine verticals.Leads and executes regional customer events across Canada, tailoring to top customers and creating a unique brand experience.Analyzes mid- and post- program data; recommends and implements changes to optimize programming.Creates and manages marketing strategy to support the launch of Canada Viega Experience Centers; develop continuous strategy to help promote VEC services and create awareness.Leverages Customer Market Insights data to drive communication across the customer journey to various key audiences.Provide strategic direction to internal design team and external agency network (includes writing creative briefs, evaluating programs and creative, and problem solving).Works cross-functionally with internal and external teams to ensure a consistent brand experience across all Viega LLC marketing efforts.Manages Viega branding at distributor and wholesaler locations through product displays, digital advertising and other tactics funded by co-op marketing funds.Proactively shares relevant data and results with key stakeholdersDevelops and maintains marketing budget.Attends meetings as required and/or assignedPerforms other duties as required and/or assigned25-50% travel will be requiredREQUIRED QUALIFICATIONS
Knowledge, Skills and Abilities
Strong business acumen. Understand the P&L and how marketing metrics relate to financial performance.Strong analytical skills with the ability to gather and interpret data, turning data into insights and insights into action plans. Ability to find alternative data sources when data is not available.Ability to recommend investments based on business fundamentals and marketing principles.Ability to provide strategic direction for program and creative development including briefing, program and creative review.Understanding of advertising claims and ability to evaluate risk.Ability to effectively communicate with all levels of the organization, both verbally and in writing and effectively present in front of customers.Ability to solve problems and execute innovative solutions.Ability to manage multiple projects and timelines.Working knowledge of computer programs including Microsoft Word, Excel, Outlook, PowerPoint.Education, Certification/License & Work Experience
Bachelor's Degree in Business Administration/Marketing requiredMBA preferred10+ years of marketing experience with 3+ years in a general management function (e.g. brand or product management) and 5+ years in a B2B marketing role requiredPrior work experience leading large (multi-million dollar advertising) campaigns -with a mix of on and offline tactics - requiredTrade show and event experience preferredTrades/Industry experience preferredEquivalent combinations of education and experience may be considered.
Total Rewards Package :
Compensation
Base: $165,348 to $214,835 CAD annually, based on specific compensable factors including, but not limited to education, work experience, and geographic market.Bonus or Commission: This role will be eligible for participation in a discretionary annual bonus program, pursuant to which an employee may be awarded a percentage of their salary based on the company's performance and their own individual performance.Application Window
Posting date: 9/11/2024The application deadline for this job is: 10/13/2024
Your contact person:
Lauren Stauffer
#LI-LS1
The future needs people like you to shape it.
Apply to Viega now.
As a driver of innovation, Viega is one of the most important technology leaders in the installation industry. We develop intelligent systems and integrated digital solutions. Quality is incorporated into everything we do. We believe that this is about much more than supplying pipelines. We turn spaces into living rooms: More comfortable. More intelligent. More secure. More sustainable.
Support us as:
Brand Manager - Toronto, Canada
Job-ID: 14994; Location(s): Remote
Location(s): Toronto, Ontario, Canada
This role requires that you reside in Toronto or the surrounding areas.
JOB DESCRIPTION SUMMARY
The
Brand Manager - Canada
is responsible for leading the marketing strategy development and executing national, regional, local and digital campaigns to drive business growth for the Viega LLC brand throughout Canada. This role will work closely with cross functional teams to lead and execute opportunities, recommend solutions and implement programming to drive the business.
JOB DESCRIPTION DETAILSLead the execution of campaigns and communications to develop brand growth and engagement across Canada. Channels include digital, social, email, events and trade shows.Develops and manages marketing strategies that align with Country Manager goals to support growth for commercial, industrial and marine verticals.Leads and executes regional customer events across Canada, tailoring to top customers and creating a unique brand experience.Analyzes mid- and post- program data; recommends and implements changes to optimize programming.Creates and manages marketing strategy to support the launch of Canada Viega Experience Centers; develop continuous strategy to help promote VEC services and create awareness.Leverages Customer Market Insights data to drive communication across the customer journey to various key audiences.Provide strategic direction to internal design team and external agency network (includes writing creative briefs, evaluating programs and creative, and problem solving).Works cross-functionally with internal and external teams to ensure a consistent brand experience across all Viega LLC marketing efforts.Manages Viega branding at distributor and wholesaler locations through product displays, digital advertising and other tactics funded by co-op marketing funds.Proactively shares relevant data and results with key stakeholdersDevelops and maintains marketing budget.Attends meetings as required and/or assignedPerforms other duties as required and/or assigned25-50% travel will be requiredREQUIRED QUALIFICATIONS
Knowledge, Skills and Abilities
Strong business acumen. Understand the P&L and how marketing metrics relate to financial performance.Strong analytical skills with the ability to gather and interpret data, turning data into insights and insights into action plans. Ability to find alternative data sources when data is not available.Ability to recommend investments based on business fundamentals and marketing principles.Ability to provide strategic direction for program and creative development including briefing, program and creative review.Understanding of advertising claims and ability to evaluate risk.Ability to effectively communicate with all levels of the organization, both verbally and in writing and effectively present in front of customers.Ability to solve problems and execute innovative solutions.Ability to manage multiple projects and timelines.Working knowledge of computer programs including Microsoft Word, Excel, Outlook, PowerPoint.Education, Certification/License & Work Experience
Bachelor's Degree in Business Administration/Marketing requiredMBA preferred10+ years of marketing experience with 3+ years in a general management function (e.g. brand or product management) and 5+ years in a B2B marketing role requiredPrior work experience leading large (multi-million dollar advertising) campaigns -with a mix of on and offline tactics - requiredTrade show and event experience preferredTrades/Industry experience preferredEquivalent combinations of education and experience may be considered.
Total Rewards Package :
Compensation
Base: $165,348 to $214,835 CAD annually, based on specific compensable factors including, but not limited to education, work experience, and geographic market.Bonus or Commission: This role will be eligible for participation in a discretionary annual bonus program, pursuant to which an employee may be awarded a percentage of their salary based on the company's performance and their own individual performance.Application Window
Posting date: 9/11/2024The application deadline for this job is: 10/13/2024
Your contact person:
Lauren Stauffer
#LI-LS1
The future needs people like you to shape it.
Apply to Viega now.