InVitro Capital
Acquisition and Demand Generation Director
InVitro Capital, Irvine, California, United States, 92713
At the heart of the AI revolution, InVitro Capital emerges as a pioneering Venture Studio, committed to transforming the landscape for small and medium-sized businesses ("SMBs"). Inspired by "In Vitro", the scientific method's ability to nurture life under controlled conditions, we specialize in de-risking the startup building process, bringing visionary ideas to life with precision and foresight. Our mission is clear: to unleash the full potential of autonomous AI on Software-as-a-Service ("SaaS") solutions, propelling businesses to new heights of productivity and market competitiveness.We're not merely participants in this technological transformation; we're leading the charge, navigating the uncharted potential of the SMB sector. Our portfolio companies ("PortCos") span critical sectors such as HealthTech, FinTech, AdTech, and HR. This diverse ecosystem reflects our dedication to enriching the SMB landscape with cutting-edge AI solutions, reshaping industries and setting new standards of excellence.Key Responsibilities:
Design and execute comprehensive demand generation campaigns to attract and engage potential B2B clients through various channels, including digital marketing, content marketing, and direct outreach.Proactively identify and generate high-quality leads through targeted campaigns, cold outreach, networking, and leveraging online platforms.Qualify prospects to determine their fit and readiness for our services.Manage and optimize demand generation campaigns to ensure they effectively reach target audiences and drive engagement.Analyze campaign performance metrics to refine strategies and improve results.Work closely with the sales team and the Director of Sales to align demand generation efforts with sales objectives.Provide insights and feedback to help refine lead generation tactics and sales strategies.Stay updated on industry trends, competitor activities, and market conditions to identify opportunities for generating demand and positioning Invitro Capital effectively in the marketplace.Maintain accurate records of all lead generation activities, client interactions, and campaign performance in the CRM system to ensure data integrity and effective follow-up.Collaborate with the marketing team to develop compelling content and messaging that resonates with target audiences and drives interest in our services.Continuously monitor and evaluate the effectiveness of demand generation strategies and adjust tactics as necessary to achieve optimal results.Minimum Requirements:
7-10 years of experience in demand generation, B2B sales, or client acquisition roles, with a proven track record of successfully generating demand and driving business growth.Expertise in demand generation strategies and tools, including digital marketing platforms, content marketing, and lead generation tools.Strong proficiency with CRM systems (e.g., Salesforce, HubSpot) and analytics platforms for tracking and optimizing lead generation efforts.Highly motivated and target-driven, with the ability to work independently and achieve sales goals.Excellent communication and presentation skills, with the ability to effectively convey value propositions and engage with key decision-makers.Resourceful and innovative in creating demand generation strategies and identifying new opportunities for client acquisition.Experience in B2B sales or demand generation within HR Tech, SaaS, or related industries is highly desirable.Ability to analyze complex data and translate insights into actionable strategies.Strong organizational skills with the ability to manage multiple projects simultaneously.Proven ability to work collaboratively in a team environment while also being able to take initiative and work independently.Bachelor's degree in Marketing, Business Administration, or a related field preferred.Why Join Invitro Capital?
Work on cutting-edge AI and B2B technologies: We are at the forefront of AI and B2B innovation. Our employees have the opportunity to work on the latest and greatest technologies, and to make a real impact on the world.Help build and grow successful startups: We are committed to helping our portfolio companies succeed. Our employees play a vital role in building and growing these companies.Work with some of the best minds in the industry: You will be part of a team of highly motivated and talented people who are passionate about making a difference. You will have the chance to learn from some of the best minds in the industry.Supportive and collaborative work environment: We believe in creating a supportive and collaborative work environment where our employees can thrive.Competitive packages: We offer competitive salaries along with Health Insurance including Dental and Vision, and Retirement plans.
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Design and execute comprehensive demand generation campaigns to attract and engage potential B2B clients through various channels, including digital marketing, content marketing, and direct outreach.Proactively identify and generate high-quality leads through targeted campaigns, cold outreach, networking, and leveraging online platforms.Qualify prospects to determine their fit and readiness for our services.Manage and optimize demand generation campaigns to ensure they effectively reach target audiences and drive engagement.Analyze campaign performance metrics to refine strategies and improve results.Work closely with the sales team and the Director of Sales to align demand generation efforts with sales objectives.Provide insights and feedback to help refine lead generation tactics and sales strategies.Stay updated on industry trends, competitor activities, and market conditions to identify opportunities for generating demand and positioning Invitro Capital effectively in the marketplace.Maintain accurate records of all lead generation activities, client interactions, and campaign performance in the CRM system to ensure data integrity and effective follow-up.Collaborate with the marketing team to develop compelling content and messaging that resonates with target audiences and drives interest in our services.Continuously monitor and evaluate the effectiveness of demand generation strategies and adjust tactics as necessary to achieve optimal results.Minimum Requirements:
7-10 years of experience in demand generation, B2B sales, or client acquisition roles, with a proven track record of successfully generating demand and driving business growth.Expertise in demand generation strategies and tools, including digital marketing platforms, content marketing, and lead generation tools.Strong proficiency with CRM systems (e.g., Salesforce, HubSpot) and analytics platforms for tracking and optimizing lead generation efforts.Highly motivated and target-driven, with the ability to work independently and achieve sales goals.Excellent communication and presentation skills, with the ability to effectively convey value propositions and engage with key decision-makers.Resourceful and innovative in creating demand generation strategies and identifying new opportunities for client acquisition.Experience in B2B sales or demand generation within HR Tech, SaaS, or related industries is highly desirable.Ability to analyze complex data and translate insights into actionable strategies.Strong organizational skills with the ability to manage multiple projects simultaneously.Proven ability to work collaboratively in a team environment while also being able to take initiative and work independently.Bachelor's degree in Marketing, Business Administration, or a related field preferred.Why Join Invitro Capital?
Work on cutting-edge AI and B2B technologies: We are at the forefront of AI and B2B innovation. Our employees have the opportunity to work on the latest and greatest technologies, and to make a real impact on the world.Help build and grow successful startups: We are committed to helping our portfolio companies succeed. Our employees play a vital role in building and growing these companies.Work with some of the best minds in the industry: You will be part of a team of highly motivated and talented people who are passionate about making a difference. You will have the chance to learn from some of the best minds in the industry.Supportive and collaborative work environment: We believe in creating a supportive and collaborative work environment where our employees can thrive.Competitive packages: We offer competitive salaries along with Health Insurance including Dental and Vision, and Retirement plans.
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