B2B Demand Generation Manager

At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.We are proud to be part of Euronet Worldwide (Nasdaq: EEFT), a global leader in processing secure electronic financial transactions. Under their Money Transfer division, Xe and Ria Money Transfer have been brought together to help establish the third largest money transfer business in the world.We are currently looking for a B2B Demand Generation Marketing Manager to join our growing team. The B2B Demand Generation Marketing Manager will be responsible for increasing acquisition of business customers across our Xe and Dandelion Payments brands, through digital marketing efforts designed to effectively generate quality leads for our sales teams and campaigns to existing customers to increase transaction growth. This is an incredible opportunity to have full ownership of a core platform for two global brands, and make a significant impact to the growth of the organization. Our principles AMBITION - We dream big, try things out and always ask "why not?" and "what if?" We're ambitious in our thinking and our delivery RESPONSIBILITY - We get involved, bring our perspective and are always open to new ideas. We take personal responsibility COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community RequirementsWhat you'll do: Plan and execute integrated marketing campaigns across digital channels to drive customer acquisition Develop deep understanding of our brands target customers, and design and test demand generation campaigns Define and develop campaigns that seek to retain and activate our existing customers, addressing churn and increasing transactions Manage and optimize paid media budgets and campaigns Collaborate with sales and marketing team to align on targeting and lead generation strategies, and generate inbound leads from platforms such as email, our websites, social media and LinkedIn Responsibility for the Hubspot platform, ensuring it is accurate and complete, compliant and we can track performance effectively Who you are: 5+ years of experience in B2B digital marketing campaigns, with a track record of generating high quality leads and revenue growth Payments industry or SAAS experience preferred Experience of paid digital media placement and analytics Advanced knowledge and experience of Salesforce and Hubspot Excellent communication and stakeholder management skills Bachelor's Degree preferred in marketing, STEM or related field of study Demonstrated ability to wear multiple hats - hands on execution, optimisation, tactical planning, managing relationships with platforms etc. Benefits Competitive Salary & Discretionary Bonus. Salary range $90,000-$110,000 Paid Time off (Vacation, Sick & Public Holidays) Personal Days Discounted Euronet Employee Share Purchase Plan (ESPP) Retirement Plan (401k, IRA) Health Care Plan (Medical, Dental & Vision) Plumm Mental Health and Wellbeing Platform Volunteering day for a charity of your choice We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organisation that encourages diversity in all respects.At Xe we are committed to making our recruitment practices barrier-free and as accessible as possible for everyone. This includes making adjustments or changes for disabled people, neurodiverse people or people with long-term health conditions. If you would like us to do anything differently during the application, interview or assessment process, including providing information in an alternative format, please contact us on recruitment@xe.com