Redwood Trust
SVP, Marketing
Redwood Trust, Irvine, California, United States, 92713
The SVP, Marketing will be responsible for developing and executing comprehensive marketing strategies that enhance Redwood Trust’s brand identity and visibility across multiple brands and business channels, generate leads, and support the company’s overall growth objectives. This role requires a strategic thinker with a deep understanding of financial services, mortgage and lending industries, exceptional leadership skills, and a proven track record in marketing. The individual in this role will lead and mentor a team of marketing professionals and is accountable for driving and executing a comprehensive marketing strategy while ensuring consistent brand messaging and positioning.
Key Responsibilities:
Strategic Planning:
Partner with the Executive and Business teams to develop and implement marketing strategies to promote Redwood’s products, drive brand awareness, and support lead generation and customer acquisition goals. Establish a marketing strategy along with consistent brand and marketing implementation in alignment with the company’s goals.Product Marketing:
Collaborate with and support business channels on product development and management as well as corresponding marketing strategies to drive market share and revenue growth.Market Analysis:
Conduct market research and competitive analysis to identify trends, opportunities, and threats. Use insights to inform marketing strategies and tactics.Campaign Management:
Oversee the creation and execution of multi-channel marketing campaigns, including digital, print, and event marketing. Ensure campaigns are effective, on-budget, and aligned with business objectives.Brand Management:
Maintain and enhance the company’s brand identity and positioning across multiple brands and channels.Content Creation:
Lead the development of compelling content for various platforms, including website, blog, social media, email, and promotional materials. Collaborate with internal teams and external agencies to produce high-quality content.Lead Generation:
Implement strategies to generate high-quality leads and nurture prospects through the sales funnel for the residential investor business. Track and analyze lead generation metrics to optimize performance.Brand Unity:
Establish and maintain cohesive brand identities across all channels and touchpoints, ensuring consistency and synergy among brands (as appropriate)Budget Management:
Develop and manage the marketing budget. Allocate resources effectively and ensure marketing expenditures deliver a strong return on investment.Team Leadership:
Build and lead a high-performing marketing team. Provide guidance, support, and professional development opportunities to team members and ensure the team is equipped to execute consistently across the organization. Align marketing team goals with business needs, provide feedback, and monitor results and ROI on marketing efforts.Partnerships and Networking:
Establish and maintain relationships with industry partners, influencers, and media. Represent the company at industry events and conferences.Vendor Management:
Provide vendor recommendations, negotiate agreements, and oversee all marketing vendors and third-party professional services.Industry Knowledge:
Develop and maintain knowledge of industry, economic, and market conditions.Performance Analysis:
Monitor and analyze marketing performance metrics. Provide regular reports and recommendations to senior management based on data-driven insights.Qualifications:
Education:
Bachelor’s degree in Marketing, Business, Finance, or a related field. An MBA or advanced degree is a plus.Experience:
Minimum of 10 years of marketing experience, with at least 5 years in a leadership role. Experience in financial services is preferred.Skills:
Strong strategic thinking and analytical skills.Proven ability to develop and execute successful marketing strategies and campaigns.Track record of developing and executing successful marketing strategies and campaignsExcellent written and verbal communication skills.Proficiency in digital marketing tools and platforms (e.g., SEO, PPC, social media, CRM).Experience with marketing automation and analytics tools.Strong leadership and team management skills as well as communication and interpersonal skillsAbility to work collaboratively with cross-functional teams and external partners in dynamic environment
Attributes:
Creative and innovative mindset with a keen eye for detail.Results-driven with a focus on achieving measurable outcomes.Adaptable, nimble, and able to thrive in a fast-paced, dynamic environment.
A reasonable estimate of the base compensation range for this role is 200k - 260k. The actual salary offer to the successful candidate will be based on job-related education, geographic location, training, licensure and certification, and other factors. We also offer a competitive benefits package including discretionary corporate bonus program, multiple health plans, STD and LTD options, company sponsored life insurance, fitness reimbursement, paid parental leave, time to volunteer, Paid Time off, ESPP, and 401K matching.
Key Responsibilities:
Strategic Planning:
Partner with the Executive and Business teams to develop and implement marketing strategies to promote Redwood’s products, drive brand awareness, and support lead generation and customer acquisition goals. Establish a marketing strategy along with consistent brand and marketing implementation in alignment with the company’s goals.Product Marketing:
Collaborate with and support business channels on product development and management as well as corresponding marketing strategies to drive market share and revenue growth.Market Analysis:
Conduct market research and competitive analysis to identify trends, opportunities, and threats. Use insights to inform marketing strategies and tactics.Campaign Management:
Oversee the creation and execution of multi-channel marketing campaigns, including digital, print, and event marketing. Ensure campaigns are effective, on-budget, and aligned with business objectives.Brand Management:
Maintain and enhance the company’s brand identity and positioning across multiple brands and channels.Content Creation:
Lead the development of compelling content for various platforms, including website, blog, social media, email, and promotional materials. Collaborate with internal teams and external agencies to produce high-quality content.Lead Generation:
Implement strategies to generate high-quality leads and nurture prospects through the sales funnel for the residential investor business. Track and analyze lead generation metrics to optimize performance.Brand Unity:
Establish and maintain cohesive brand identities across all channels and touchpoints, ensuring consistency and synergy among brands (as appropriate)Budget Management:
Develop and manage the marketing budget. Allocate resources effectively and ensure marketing expenditures deliver a strong return on investment.Team Leadership:
Build and lead a high-performing marketing team. Provide guidance, support, and professional development opportunities to team members and ensure the team is equipped to execute consistently across the organization. Align marketing team goals with business needs, provide feedback, and monitor results and ROI on marketing efforts.Partnerships and Networking:
Establish and maintain relationships with industry partners, influencers, and media. Represent the company at industry events and conferences.Vendor Management:
Provide vendor recommendations, negotiate agreements, and oversee all marketing vendors and third-party professional services.Industry Knowledge:
Develop and maintain knowledge of industry, economic, and market conditions.Performance Analysis:
Monitor and analyze marketing performance metrics. Provide regular reports and recommendations to senior management based on data-driven insights.Qualifications:
Education:
Bachelor’s degree in Marketing, Business, Finance, or a related field. An MBA or advanced degree is a plus.Experience:
Minimum of 10 years of marketing experience, with at least 5 years in a leadership role. Experience in financial services is preferred.Skills:
Strong strategic thinking and analytical skills.Proven ability to develop and execute successful marketing strategies and campaigns.Track record of developing and executing successful marketing strategies and campaignsExcellent written and verbal communication skills.Proficiency in digital marketing tools and platforms (e.g., SEO, PPC, social media, CRM).Experience with marketing automation and analytics tools.Strong leadership and team management skills as well as communication and interpersonal skillsAbility to work collaboratively with cross-functional teams and external partners in dynamic environment
Attributes:
Creative and innovative mindset with a keen eye for detail.Results-driven with a focus on achieving measurable outcomes.Adaptable, nimble, and able to thrive in a fast-paced, dynamic environment.
A reasonable estimate of the base compensation range for this role is 200k - 260k. The actual salary offer to the successful candidate will be based on job-related education, geographic location, training, licensure and certification, and other factors. We also offer a competitive benefits package including discretionary corporate bonus program, multiple health plans, STD and LTD options, company sponsored life insurance, fitness reimbursement, paid parental leave, time to volunteer, Paid Time off, ESPP, and 401K matching.