Preludesys
Marketing Lead
Preludesys, Irvine, California, United States, 92713
Role Description
The Marketing Lead will oversee the development and execution of comprehensive marketing strategies that drive growth and enhance brand positioning. Reporting to the CMO, this role will involve leading a team of marketing professionals, managing high-impact campaigns, and collaborating with cross-functional teams to achieve business objectives. The ideal candidate has extensive experience in strategic marketing, team leadership, and data-driven decision-making. Success in this role requires a deep understanding of market trends, customer insights, and the ability to craft and execute marketing plans that deliver strong ROI.
Responsibilities
Lead the development and execution of marketing strategies that align with company objectives and drive growth.
Oversee the creation and implementation of integrated marketing campaigns across digital and traditional channels.
Manage and mentor a team of marketing professionals, ensuring the team meets or exceeds performance goals.
Collaborate with the CMO to set marketing priorities and allocate resources effectively.
Analyze market trends, customer insights, and campaign performance to inform strategic decisions.
Develop and manage the marketing budget, ensuring efficient use of resources to achieve maximum impact.
Partner with sales, product, and other internal teams to ensure alignment and support for marketing initiatives.
Build and maintain strong relationships with external vendors, agencies, and partners.
Drive continuous improvement in marketing processes, tools, and technologies to enhance effectiveness.
Qualifications
7+ years of experience in marketing, with a proven track record of leading successful marketing teams and campaigns.
Strong leadership skills, with the ability to inspire and motivate a team to achieve ambitious goals.
Extensive experience in developing and executing marketing strategies that deliver measurable results.
In-depth knowledge of digital marketing channels, content marketing, and demand generation.
Strong analytical skills, with the ability to leverage data to drive decision-making and optimize marketing performance.
Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
Experience managing budgets and allocating resources effectively to maximize ROI.
Experience, Accomplishments, Skills
Demonstrated success in leading high-impact marketing campaigns that drive growth and brand recognition.
Strong strategic thinking and problem-solving skills, with the ability to navigate complex challenges.
Proven ability to collaborate with cross-functional teams to achieve shared business objectives.
Expertise in marketing automation, CRM, and analytics tools.
Degree/Training
Requires a minimum BA degree in Marketing, Business, or a related field.
7+ years of marketing experience, with at least 3 years in a leadership role.
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The Marketing Lead will oversee the development and execution of comprehensive marketing strategies that drive growth and enhance brand positioning. Reporting to the CMO, this role will involve leading a team of marketing professionals, managing high-impact campaigns, and collaborating with cross-functional teams to achieve business objectives. The ideal candidate has extensive experience in strategic marketing, team leadership, and data-driven decision-making. Success in this role requires a deep understanding of market trends, customer insights, and the ability to craft and execute marketing plans that deliver strong ROI.
Responsibilities
Lead the development and execution of marketing strategies that align with company objectives and drive growth.
Oversee the creation and implementation of integrated marketing campaigns across digital and traditional channels.
Manage and mentor a team of marketing professionals, ensuring the team meets or exceeds performance goals.
Collaborate with the CMO to set marketing priorities and allocate resources effectively.
Analyze market trends, customer insights, and campaign performance to inform strategic decisions.
Develop and manage the marketing budget, ensuring efficient use of resources to achieve maximum impact.
Partner with sales, product, and other internal teams to ensure alignment and support for marketing initiatives.
Build and maintain strong relationships with external vendors, agencies, and partners.
Drive continuous improvement in marketing processes, tools, and technologies to enhance effectiveness.
Qualifications
7+ years of experience in marketing, with a proven track record of leading successful marketing teams and campaigns.
Strong leadership skills, with the ability to inspire and motivate a team to achieve ambitious goals.
Extensive experience in developing and executing marketing strategies that deliver measurable results.
In-depth knowledge of digital marketing channels, content marketing, and demand generation.
Strong analytical skills, with the ability to leverage data to drive decision-making and optimize marketing performance.
Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
Experience managing budgets and allocating resources effectively to maximize ROI.
Experience, Accomplishments, Skills
Demonstrated success in leading high-impact marketing campaigns that drive growth and brand recognition.
Strong strategic thinking and problem-solving skills, with the ability to navigate complex challenges.
Proven ability to collaborate with cross-functional teams to achieve shared business objectives.
Expertise in marketing automation, CRM, and analytics tools.
Degree/Training
Requires a minimum BA degree in Marketing, Business, or a related field.
7+ years of marketing experience, with at least 3 years in a leadership role.
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