Alabama Community College System
Director of Public Relations and Marketing
Alabama Community College System, Gadsden, Alabama, United States, 35999
Salary:
See Position Description
Location :
Gadsden, AL
Job Type:
Full-Time
Job Number:
05215
College/Division:
GSCC-60400-Public Relations/Development
Opening Date:
09/12/2024
Closing Date:
9/26/2024 4:00 PM Central
Campus Location:
Gadsden State Community College
Position Summary
JOB SUMMARY:
The Director of Public Relations and Marketing is responsible for identifying, leading, and supporting strong internal and external public relations and marketing strategies that successfully promote Gadsden State within the state and its communities. The director develops and oversees the College's marketing plan and coordination of marketing campaigns targeted to specific needs of the College. The director is the keeper of the brand, ensuring the brand message is consistent, timely, and relevant.
Essential Duties and Responsibilities
ESSENTIAL FUNCTIONS:Develop/implement short and long-range goals that lead to impactful, strategic College awareness in the service area and across several stakeholder groups, including legislators, business and industry, faculty, staff and students, workforce and communities.Identify strategic, research-based media opportunities and objectives via a close watch of market changes, analytics and developing news stories, specifically regarding academics, workforce and career/technical education initiatives and other areas of the College.Collaborate with and supervise the public relations department for effective use of budget, time and resources.Serve as the primary and responsive College contact for members of the media both locally and nationally, and maintain lists of subject experts, organizational data, stories and stats for relevant media coverage.Manage projects and plan/organize events such as press conferences, exhibitions, open house, and press tours.Be approachable and understanding of long-range planning and last-minute pivots and maintain effectiveness in either circumstance.Direct overall college advertising campaign.Coordinate the printing, production and quality assurance of all brochures, flyers, and informational publications that relate to the College and its programs.Provide marketing and media support for college sponsored events and activities on all campuses including those sponsored by the Foundation and Alumni Association.Work with Police Department on Crisis Management Plan.Direct crisis communications for emergency situations.Oversee printing, production, and distribution of the annual College report and At A Glance.Develop and implement a strategic plan for the public relations department.Manage the public relations budget.Represent the College on various local and state committee(s), taskforce(s) and/or professional organizations to advance the institutional mission and community quality of life.Perform other duties as assigned by the President or Executive Vice President.Comply with all policies of the Alabama Community College System and the College.The intent of this job description is to provide a representative summary of the essential functions that will be required of positions given this title and should not be construed as a declaration of specific duties and responsibilities of any particular position. Employees will be assigned specific job-related duties through their hiring departments. Specific job-related duties assigned by hiring departments shall be consistent with the representative essential functions listed above and shall not be construed as expanding a particular position's role, scope, FLSA status, or grade.
PHYSICAL DEMANDS:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit. The employee frequently is required to use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand and walk. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.
While performing the duties of this job, the employee regularly works in indoor conditions and regularly works near video displays. The noise level is mild to moderate.Qualifications
REQUIRED QUALIFICATIONS:
Bachelor's degree in communications, journalism, marketing, public relations or a closely related field
requiredFive years of experience in public relations/marketing
requiredPREFERRED QUALIFICATIONS:Master's degree
preferredMinimum of three years of experience in a supervisory or leadership/administrative role
preferredExperience in photography and/or videography preferredExcellent oral, written and interpersonal skills requiredExperience in working with various forms of media required including print and electronicExtensive writing and editing experienceExcellence in judgment and creative problem-solving skillsProficiency with Microsoft Office Suite and public relations applicationsKnowledge of emerging marketing communication trends, issues, and best practices impacting higher education and particularly two-year colleges
Application Procedures/Additional Information
PROJECTED STARTING DATE:October 2024
SALARY:Salary Schedule C2, $77,611-$120,346. Salary will be based on verified education and years of verified related experience that is stated on the initial job application only.
APPLICATION DEADLINE:September 26, 2024 - 4:00 P.M.
APPLICATION PROCEDURE:Only complete application packages will be given consideration for employment.
Complete package consists of (a) Gadsden State Community College application, (b) letter of interest, (c) current resume, (d) copies of transcripts of postsecondary education, and (e) copies of current licenses / certifications.
Application materials must provide documentation that the applicant meets all minimum qualifications.
APPLICATIONS MUST BE FILED ONLINE AT:
https://www.gadsdenstate.edu/about-us/employment.cms
IF AT ANY POINT YOU HAVE PROBLEMS COMPLETING YOUR APPLICATION, CONTACT THE HUMAN RESOURCES DEPARTMENT AT GADSDEN STATE (jobs@gadsdenstate.edu).Please Note: •
ALL APPLICATION MATERIALS MUST BE ELECTRONIC- It is recommended that you have digital (such as pdf) copies of your cover letter, resume, employment verification documents
(if applicable), ALL required transcripts, and any other document identified in the vacancy announcement ready when you begin the on-line application process. You will be given the opportunity to upload these during the process.• When you finish the steps to apply, you will receive an on-screen notice that you have successfully applied. HOWEVER, this notice does not mean your application materials are complete in accordance with the vacancy announcement.All correspondence with applicants regarding the College's search process will be sent via e-mail.
If you need technical assistance, such as resetting your password or browser access issues after reviewing the instructions, please contact:
NEOGOV Customer Service:Monday-Friday8:00 am - 5:00 pm PST(855) 524-5627
Applicants must adhere to the College's prescribed interview schedule and must travel at their own expense. Application materials are considered privileged and confidential and will be used for employment purposes only.
Gadsden State Community College is an equal opportunity employer.
It is the official policy of the Alabama Community College System, including postsecondary institutions
under the control of the Board of Trustees, that no person in Alabama shall, on the grounds of race, color, disability, sex,
religion, creed, national origin, age, or other classification protected by Federal or State law, be excluded from participation
in, be denied the benefits of, or be subjected to discrimination under any program, activity or employment.
Gadsden State will make reasonable accommodations for qualified disabled applicants or employees.
More than one position in the same job classification may be filled from the applicants for this position should
another vacancy occur during the search process.
The College reserves the right to withdraw this job announcement at any time prior to the awarding.
Any offer of employment is contingent upon a satisfactory criminal background investigation.
This employer participates in E-Verify.
Sick LeaveAll regular full-time non-instructional staff earns one day of sick leave which is the equivalent of 8 hours of sick leave per month. Unused sick leave is rolled over to the following year. Upon retirement, employees are allowed to convert unused sick time into service time for the purpose of retirement. Further retirement benefits may be found on this page under Alabama Teacher's Retirement.8 hours per month(may accumulate an unlimited number)
Annual LeaveAll regular full-time non-instructional staff earn annual leave per month. A complete description of leave benefits can be found with the Human Resources office.0-4 years 8 hours per month5-9 years 10 hours per month10-14 years 12 hours per month15-19 years 14 hours per month20+ 16 hours per month(may accumulate up to 480 hours)
Personal LeaveAll regular full-time non-instructional staff earns up to two (2) regularly scheduled workdays of personal leave per leave year.Unused Personal Leave converts to sick leave if not used.(converts to sick leave at the end of August each year if not used)
Professional LeaveUp to 10 days a year of professional development leave with pay may be granted by the President.
HolidaysNew Year's DayMartin Luther King/Robert E. Lee BirthdayNational Memorial DayIndependence DayLabor DayVeterans DayThanksgiving DayDay after Thanksgiving DayChristmas EveChristmas Day15 (5 locally assigned)
Contracted Work Days260
RetirementThe TRS was established in 1939 to provide benefits to qualified persons employed by state-supported educational institutions. Responsibility for the management and administration of the TRS is vested in its Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. The TRS is a defined benefit plan qualified under Section 401(a) of the Internal Revenue Code. For more information visit All regular full-time and part-time employees (non-temporary and non- student) who work at least 20 hours per week are required to participate in The Teachers' Retirement System of Alabama.Tier I
- Pays 7.50% monthly. State matches 12.59% (effective 10/01/22)Tier II
- Pays 6.20% monthly. State matches 11.44% (effective 10/01/22)Law Enforcement Officers :Tier I -Pays 8.50% monthly. State matches 12.59%(effective 10/01/22)Tier II - Pays 7.20% monthly. State matches 11.44% (effective 10/01/22)
Health InsurancePEEHIP, established in 1983, provides health insurance benefits for active and retired education employees and is governed by the PEEHIP Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. For more information visit
Premium amounts:
Single $ 30Family (without Spouse but with dependents) $ 207Employee + Spouse (no dependents) $ 282Family (with Spouse and dependents*) $ 307*Includes $100 per month spousal surcharge Note: The spousal surcharge does not apply to spouses who are independently eligible for PEEHIP.
Tobacco Usage Premium
Member $ 50Spouse $ 50The tobacco premium applies only to the PEEHIP Hospital Medical and VIVA Health plans. Refer to the section to learn how you and/or your spouse can receive the non-tobacco user discount.
Wellness Premium
Member $ 50Spouse $ 50The wellness premium applies only to the Blue Cross Blue Shield Hospital Medical Group #14000 plan for non-Medicare eligible active and retired members, non-Medicare-eligible members on LOA or COBRA, and non-Medicare-eligible spouses on active or retired contracts. Refer to the section to learn how you and/or your spouse can receive a wellness premium waiver.
If desired, the employee may elect four options rather than health insurance options to include hospital indemnity, cancer, dental, and vision.
Optional Coverage Plan Premiums
Cancer, Indemnity, and Vision Single or Family (cost per plan) $ 38Dental Single $ 38 Dental Family $ 50Institution matches $800 monthly (effective 10/01/17).
Duty Hours(hours vary by campus and needs of the student)
Tuition AssistanceThis tuition waiver program is designed for all full-time instructional and non-instructional employees of The Alabama College System and the Alabama Department of Postsecondary Education and their dependents as defined under by policy. The program will be coordinated by each institution for employees within The Alabama College System and the Alabama Department of Postsecondary Education. An application form for the tuition assistance program is available in the Human Resources office and should be completed prior to registration for classes.
Employees/Dependents at two-year colleges:
1/3 waived after 1st year2/3 waived after 2nd year3/3 waived after 3rd yearNote:
Employee is vested after 10 years in Retirement System. Additional information regarding retirement may be obtained from the Retirement System Web site at www.rsa.al.gov.
01
Did you attach a letter of interest? A complete application packet consists of (a) Gadsden State Community College application through NEOED, (b) letter of interest, (c) current resume, and (d) copies of transcripts of postsecondary education. Did you attach all of those documents?
YesNo
Required Question
See Position Description
Location :
Gadsden, AL
Job Type:
Full-Time
Job Number:
05215
College/Division:
GSCC-60400-Public Relations/Development
Opening Date:
09/12/2024
Closing Date:
9/26/2024 4:00 PM Central
Campus Location:
Gadsden State Community College
Position Summary
JOB SUMMARY:
The Director of Public Relations and Marketing is responsible for identifying, leading, and supporting strong internal and external public relations and marketing strategies that successfully promote Gadsden State within the state and its communities. The director develops and oversees the College's marketing plan and coordination of marketing campaigns targeted to specific needs of the College. The director is the keeper of the brand, ensuring the brand message is consistent, timely, and relevant.
Essential Duties and Responsibilities
ESSENTIAL FUNCTIONS:Develop/implement short and long-range goals that lead to impactful, strategic College awareness in the service area and across several stakeholder groups, including legislators, business and industry, faculty, staff and students, workforce and communities.Identify strategic, research-based media opportunities and objectives via a close watch of market changes, analytics and developing news stories, specifically regarding academics, workforce and career/technical education initiatives and other areas of the College.Collaborate with and supervise the public relations department for effective use of budget, time and resources.Serve as the primary and responsive College contact for members of the media both locally and nationally, and maintain lists of subject experts, organizational data, stories and stats for relevant media coverage.Manage projects and plan/organize events such as press conferences, exhibitions, open house, and press tours.Be approachable and understanding of long-range planning and last-minute pivots and maintain effectiveness in either circumstance.Direct overall college advertising campaign.Coordinate the printing, production and quality assurance of all brochures, flyers, and informational publications that relate to the College and its programs.Provide marketing and media support for college sponsored events and activities on all campuses including those sponsored by the Foundation and Alumni Association.Work with Police Department on Crisis Management Plan.Direct crisis communications for emergency situations.Oversee printing, production, and distribution of the annual College report and At A Glance.Develop and implement a strategic plan for the public relations department.Manage the public relations budget.Represent the College on various local and state committee(s), taskforce(s) and/or professional organizations to advance the institutional mission and community quality of life.Perform other duties as assigned by the President or Executive Vice President.Comply with all policies of the Alabama Community College System and the College.The intent of this job description is to provide a representative summary of the essential functions that will be required of positions given this title and should not be construed as a declaration of specific duties and responsibilities of any particular position. Employees will be assigned specific job-related duties through their hiring departments. Specific job-related duties assigned by hiring departments shall be consistent with the representative essential functions listed above and shall not be construed as expanding a particular position's role, scope, FLSA status, or grade.
PHYSICAL DEMANDS:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit. The employee frequently is required to use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand and walk. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.
While performing the duties of this job, the employee regularly works in indoor conditions and regularly works near video displays. The noise level is mild to moderate.Qualifications
REQUIRED QUALIFICATIONS:
Bachelor's degree in communications, journalism, marketing, public relations or a closely related field
requiredFive years of experience in public relations/marketing
requiredPREFERRED QUALIFICATIONS:Master's degree
preferredMinimum of three years of experience in a supervisory or leadership/administrative role
preferredExperience in photography and/or videography preferredExcellent oral, written and interpersonal skills requiredExperience in working with various forms of media required including print and electronicExtensive writing and editing experienceExcellence in judgment and creative problem-solving skillsProficiency with Microsoft Office Suite and public relations applicationsKnowledge of emerging marketing communication trends, issues, and best practices impacting higher education and particularly two-year colleges
Application Procedures/Additional Information
PROJECTED STARTING DATE:October 2024
SALARY:Salary Schedule C2, $77,611-$120,346. Salary will be based on verified education and years of verified related experience that is stated on the initial job application only.
APPLICATION DEADLINE:September 26, 2024 - 4:00 P.M.
APPLICATION PROCEDURE:Only complete application packages will be given consideration for employment.
Complete package consists of (a) Gadsden State Community College application, (b) letter of interest, (c) current resume, (d) copies of transcripts of postsecondary education, and (e) copies of current licenses / certifications.
Application materials must provide documentation that the applicant meets all minimum qualifications.
APPLICATIONS MUST BE FILED ONLINE AT:
https://www.gadsdenstate.edu/about-us/employment.cms
IF AT ANY POINT YOU HAVE PROBLEMS COMPLETING YOUR APPLICATION, CONTACT THE HUMAN RESOURCES DEPARTMENT AT GADSDEN STATE (jobs@gadsdenstate.edu).Please Note: •
ALL APPLICATION MATERIALS MUST BE ELECTRONIC- It is recommended that you have digital (such as pdf) copies of your cover letter, resume, employment verification documents
(if applicable), ALL required transcripts, and any other document identified in the vacancy announcement ready when you begin the on-line application process. You will be given the opportunity to upload these during the process.• When you finish the steps to apply, you will receive an on-screen notice that you have successfully applied. HOWEVER, this notice does not mean your application materials are complete in accordance with the vacancy announcement.All correspondence with applicants regarding the College's search process will be sent via e-mail.
If you need technical assistance, such as resetting your password or browser access issues after reviewing the instructions, please contact:
NEOGOV Customer Service:Monday-Friday8:00 am - 5:00 pm PST(855) 524-5627
Applicants must adhere to the College's prescribed interview schedule and must travel at their own expense. Application materials are considered privileged and confidential and will be used for employment purposes only.
Gadsden State Community College is an equal opportunity employer.
It is the official policy of the Alabama Community College System, including postsecondary institutions
under the control of the Board of Trustees, that no person in Alabama shall, on the grounds of race, color, disability, sex,
religion, creed, national origin, age, or other classification protected by Federal or State law, be excluded from participation
in, be denied the benefits of, or be subjected to discrimination under any program, activity or employment.
Gadsden State will make reasonable accommodations for qualified disabled applicants or employees.
More than one position in the same job classification may be filled from the applicants for this position should
another vacancy occur during the search process.
The College reserves the right to withdraw this job announcement at any time prior to the awarding.
Any offer of employment is contingent upon a satisfactory criminal background investigation.
This employer participates in E-Verify.
Sick LeaveAll regular full-time non-instructional staff earns one day of sick leave which is the equivalent of 8 hours of sick leave per month. Unused sick leave is rolled over to the following year. Upon retirement, employees are allowed to convert unused sick time into service time for the purpose of retirement. Further retirement benefits may be found on this page under Alabama Teacher's Retirement.8 hours per month(may accumulate an unlimited number)
Annual LeaveAll regular full-time non-instructional staff earn annual leave per month. A complete description of leave benefits can be found with the Human Resources office.0-4 years 8 hours per month5-9 years 10 hours per month10-14 years 12 hours per month15-19 years 14 hours per month20+ 16 hours per month(may accumulate up to 480 hours)
Personal LeaveAll regular full-time non-instructional staff earns up to two (2) regularly scheduled workdays of personal leave per leave year.Unused Personal Leave converts to sick leave if not used.(converts to sick leave at the end of August each year if not used)
Professional LeaveUp to 10 days a year of professional development leave with pay may be granted by the President.
HolidaysNew Year's DayMartin Luther King/Robert E. Lee BirthdayNational Memorial DayIndependence DayLabor DayVeterans DayThanksgiving DayDay after Thanksgiving DayChristmas EveChristmas Day15 (5 locally assigned)
Contracted Work Days260
RetirementThe TRS was established in 1939 to provide benefits to qualified persons employed by state-supported educational institutions. Responsibility for the management and administration of the TRS is vested in its Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. The TRS is a defined benefit plan qualified under Section 401(a) of the Internal Revenue Code. For more information visit All regular full-time and part-time employees (non-temporary and non- student) who work at least 20 hours per week are required to participate in The Teachers' Retirement System of Alabama.Tier I
- Pays 7.50% monthly. State matches 12.59% (effective 10/01/22)Tier II
- Pays 6.20% monthly. State matches 11.44% (effective 10/01/22)Law Enforcement Officers :Tier I -Pays 8.50% monthly. State matches 12.59%(effective 10/01/22)Tier II - Pays 7.20% monthly. State matches 11.44% (effective 10/01/22)
Health InsurancePEEHIP, established in 1983, provides health insurance benefits for active and retired education employees and is governed by the PEEHIP Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. For more information visit
Premium amounts:
Single $ 30Family (without Spouse but with dependents) $ 207Employee + Spouse (no dependents) $ 282Family (with Spouse and dependents*) $ 307*Includes $100 per month spousal surcharge Note: The spousal surcharge does not apply to spouses who are independently eligible for PEEHIP.
Tobacco Usage Premium
Member $ 50Spouse $ 50The tobacco premium applies only to the PEEHIP Hospital Medical and VIVA Health plans. Refer to the section to learn how you and/or your spouse can receive the non-tobacco user discount.
Wellness Premium
Member $ 50Spouse $ 50The wellness premium applies only to the Blue Cross Blue Shield Hospital Medical Group #14000 plan for non-Medicare eligible active and retired members, non-Medicare-eligible members on LOA or COBRA, and non-Medicare-eligible spouses on active or retired contracts. Refer to the section to learn how you and/or your spouse can receive a wellness premium waiver.
If desired, the employee may elect four options rather than health insurance options to include hospital indemnity, cancer, dental, and vision.
Optional Coverage Plan Premiums
Cancer, Indemnity, and Vision Single or Family (cost per plan) $ 38Dental Single $ 38 Dental Family $ 50Institution matches $800 monthly (effective 10/01/17).
Duty Hours(hours vary by campus and needs of the student)
Tuition AssistanceThis tuition waiver program is designed for all full-time instructional and non-instructional employees of The Alabama College System and the Alabama Department of Postsecondary Education and their dependents as defined under by policy. The program will be coordinated by each institution for employees within The Alabama College System and the Alabama Department of Postsecondary Education. An application form for the tuition assistance program is available in the Human Resources office and should be completed prior to registration for classes.
Employees/Dependents at two-year colleges:
1/3 waived after 1st year2/3 waived after 2nd year3/3 waived after 3rd yearNote:
Employee is vested after 10 years in Retirement System. Additional information regarding retirement may be obtained from the Retirement System Web site at www.rsa.al.gov.
01
Did you attach a letter of interest? A complete application packet consists of (a) Gadsden State Community College application through NEOED, (b) letter of interest, (c) current resume, and (d) copies of transcripts of postsecondary education. Did you attach all of those documents?
YesNo
Required Question