Aldebaran Recruiting
Channel Marketing Manager
Aldebaran Recruiting, Duluth, Georgia, United States, 30155
The primary responsibility of the Senior Channel Marketing Manager is to oversee daily marketing activities and boost sales within the HVAC/R Channel and Select Markets. This position involves the planning, communication, and optimization of customer-facing marketing messages across various marketing channels. The Senior Channel Marketing Manager must comprehend business strategies, engage with a diverse range of stakeholders at different levels, and excel in a dynamic, fast paced environment.Essential DutiesDevelops and implements Channel Marketing strategies to drive sales, awareness, and revenue growth through distributors.
Oversees the implementation and communication of go-to-market tools for commercial teams.
Owns the Channel Marketing budget and ensures that campaigns stay within budget.
Tracks and assesses the effectiveness of Channel Marketing activities, providing insights and recommendations for continuous improvement.
Analyzes market trends, competitive activity, and channel performance to identify growth opportunities and optimization.
Contributes to the preparation of customer meetings by preparing sales reports and presentation materials, analyzing account performance, identifying growth opportunities, and formulating action plans.
Ensures compliance with branding graphic, trademark, and communication guidelines.
Actively seeks to comprehend customer and end-users’ perspectives through regular customer interactions.
Performs other duties as assigned.
RequiredQualifications, Skills, Abilities and Educational RequirementsBachelor’s degree in marketing, business, or related field
7 - 10 years of experience in sales and/or marketing
Demonstrated expertise in developing and executing marketing strategies that drive sales and increase revenue
Demonstrates strong analytical skills with a comprehensive grasp of vital business and financial metrics, including Sales, Gross Margins, Operating Margins, and Inventory Turns
Proficient in utilizing computer software, particularly Microsoft Office Suite
Demonstrates skill in performing effectively under pressure while paying exceptional attention to detail
Possesses an analytical mindset capable of analyzing data and deriving actionable insights
Exceptional communication skills, both verbal and written, enabling effective interaction with employees on all levels, including executive leadership, as well as customers.
PreferredKnowledge of HVAC/R Industry
Proficiency in Tableau
Oversees the implementation and communication of go-to-market tools for commercial teams.
Owns the Channel Marketing budget and ensures that campaigns stay within budget.
Tracks and assesses the effectiveness of Channel Marketing activities, providing insights and recommendations for continuous improvement.
Analyzes market trends, competitive activity, and channel performance to identify growth opportunities and optimization.
Contributes to the preparation of customer meetings by preparing sales reports and presentation materials, analyzing account performance, identifying growth opportunities, and formulating action plans.
Ensures compliance with branding graphic, trademark, and communication guidelines.
Actively seeks to comprehend customer and end-users’ perspectives through regular customer interactions.
Performs other duties as assigned.
RequiredQualifications, Skills, Abilities and Educational RequirementsBachelor’s degree in marketing, business, or related field
7 - 10 years of experience in sales and/or marketing
Demonstrated expertise in developing and executing marketing strategies that drive sales and increase revenue
Demonstrates strong analytical skills with a comprehensive grasp of vital business and financial metrics, including Sales, Gross Margins, Operating Margins, and Inventory Turns
Proficient in utilizing computer software, particularly Microsoft Office Suite
Demonstrates skill in performing effectively under pressure while paying exceptional attention to detail
Possesses an analytical mindset capable of analyzing data and deriving actionable insights
Exceptional communication skills, both verbal and written, enabling effective interaction with employees on all levels, including executive leadership, as well as customers.
PreferredKnowledge of HVAC/R Industry
Proficiency in Tableau