GravoTech
Product Marketing Manager
GravoTech, Duluth, Georgia, United States, 30155
Gravotech is seeking a dynamic and results-oriented Product Marketing Manager to join our innovative team in the Mechanical and Industrial Engineering industry. In this pivotal role, you will leverage your expertise in product marketing to drive the success of our diverse range of industrial solutions. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies that align with our business objectives and resonate with our target audience. You will collaborate closely with product development, sales, and customer support teams to gather insights and create compelling marketing campaigns that highlight the unique features and benefits of our products. Your analytical skills will be essential as you analyze market trends and customer feedback to inform product positioning and messaging. In addition, you will manage product launches and marketing collateral, ensuring all communication reflects Gravotech's commitment to quality and innovation. If you are passionate about bringing cutting-edge industrial solutions to market and thrive in a collaborative environment, we encourage you to apply and help us shape the future of our company.
Responsibilities
Develop and implement comprehensive product marketing strategies to drive product adoption and revenue growth.Conduct market research and competitive analysis to identify opportunities and customer needs.Collaborate with product development teams to define product features and benefits.Create compelling marketing collateral, including datasheets, presentations, and case studies.Plan and execute successful product launches and promotional campaigns.Analyze product performance and customer feedback to inform marketing tactics and future product enhancements.Work closely with the sales team to provide training and support on product offerings.Requirements
Bachelor's degree in Marketing, Engineering, or a related field; MBA preferred.3+ years of experience in product marketing, preferably in the mechanical or industrial engineering sector.Strong understanding of industrial products and market dynamics.Proven track record in developing and executing successful marketing campaigns.Excellent communication and presentation skills, both written and verbal.Strong analytical skills with the ability to interpret market data and customer feedback.Ability to work collaboratively in a cross-functional team environment.Benefits
Health Care Plan (Medical, Dental & Vision)Paid Time Off (Vacation, Sick & Public Holidays)Short Term & Long Term DisabilityTraining & DevelopmentWork From HomeStock Option Plan
Salary$130,000-$157,000 per year
Responsibilities
Develop and implement comprehensive product marketing strategies to drive product adoption and revenue growth.Conduct market research and competitive analysis to identify opportunities and customer needs.Collaborate with product development teams to define product features and benefits.Create compelling marketing collateral, including datasheets, presentations, and case studies.Plan and execute successful product launches and promotional campaigns.Analyze product performance and customer feedback to inform marketing tactics and future product enhancements.Work closely with the sales team to provide training and support on product offerings.Requirements
Bachelor's degree in Marketing, Engineering, or a related field; MBA preferred.3+ years of experience in product marketing, preferably in the mechanical or industrial engineering sector.Strong understanding of industrial products and market dynamics.Proven track record in developing and executing successful marketing campaigns.Excellent communication and presentation skills, both written and verbal.Strong analytical skills with the ability to interpret market data and customer feedback.Ability to work collaboratively in a cross-functional team environment.Benefits
Health Care Plan (Medical, Dental & Vision)Paid Time Off (Vacation, Sick & Public Holidays)Short Term & Long Term DisabilityTraining & DevelopmentWork From HomeStock Option Plan
Salary$130,000-$157,000 per year