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Mindlance

Account Manager II / Paid Search Specialist

Mindlance, Irvine, California, United States, 92713


Job Details:Job title: Paid Search SpecialistLocation: Irvine CA / Open for RemoteDuration: 3 Months (Potential To Extend)

Job Description:The Digital Media Optimization Team is looking for a results-driven individual who will oversee the Paid search accounts managed by our agency partners. The Paid Search Specialist is a hands-on SEM expert that will be responsible for analyzing data and developing strategic optimizations and recommendations within Paid Search platforms. The ideal candidate will have a proven track-record showcasing their ability to successfully take ideas from inception to completion. In this role, you use your expertise to help increase overall revenue and ROI of paid advertising.

Primary Responsibilitiesct as Paid Search subject matter expert by driving continued innovation and industry best practices for our brandsMonitor and analyze campaign performance, provide insights and strategic recommendations based on campaign results.Perform ongoing paid keyword discovery, expansion and provide optimization opportunitiesMonitor bid adjustments and optimal spend across different channels and keywords.Prepare monthly reports, identify issues and provide insights and recommendations to enhance Paid Search tacticsBuild and maintain strong external relationships with agency partners, vendors and internal cross functional teamsStay current on industry updates, tools, trends and findings. Incorporate those learnings and new opportunities where possible.

Education/Experience Required

Bachelor's degree in Marketing, Business, or a related field4+ years of experience in paid search campaign management

Essential Skills and Qualifications

5+ years of experience in Paid Search execution and managementStrong analytical skills with an ability to derive actionable insights from datadvanced Excel skills with ability to create pivot tables and perform v-lookupProficiency in Google Ads, Bing Ads, SA360 and Campaign Manager, Excel and Power PointBachelor's degree in Marketing Business or related field4+ years of experience in Paid Search Campaign managementDeeply versed in planning, buying, and optimizing in Search platformsStrong analytical skillsDeeply versed in planning, buying, and optimizing in Search platforms.bility to prioritize high volume of work across all the business functions to focus on delivery and driving measurable impact Proficiency in Google Ads, Bing Ads, SA360 and Campaign ManagerStrong analytical skills with an ability to derive actionable insights from data.Excellent communication skills, both verbal and written with an ability to make the complex simplebility to work in a fast-paced, dynamic environment.Organizational and time management skillsbility to work independentlyPharma or healthcare experience is a plusGoogle Ads and SA360 certificationIntermediate knowledge of MS Office (Word, Excel and PowerPoint)

Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of - Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.