AEG
Marketing Coordinator | Richard M. Borchard Regional Fairgrounds
AEG, Robstown, Texas, United States, 78380
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OverviewHelps strategize and implement marketing effortsProvide Day- to- Day insight and oversees of Media campaign production and deliveryResearch Market trends, competition to identify ideal product characteristics and compile reportsCreates marketing campaign content like graphics, social media posts, website, e-blast, press release and executing marketing events for each businessCombines creativity, analytical abilities, and strong communication skills to build and maintain consistent brand presence across online and offline channels.This role will pay an hourly rate between $17 to $20.
Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).
This position will remain open until November 30, 2024
Responsibilities
Assist with coordinating day-to-day digital marketing program, including but not limited to: Facebook, Twitter, lnstagram, Snapchat, Google Analytics, Tik Tok, etc.Provide creative support to the venue's sales team. Assist with preparing presentations and proposalsAssist with all grassroots efforts including poster & flier distribution, community appearances and overall expansion of marketing campaigns to maximize event awareness and exposureGenerate new and creative ideas to attract new events/self-created events and to promote events when booked, including social media and food & beverage promotionsUpdate website, marquee and in-arena digital display systemsAssist with the sales, marketing, and solicitation of new business opportunities for Group Sales departmentMaintain complete and accurate records for customersDemonstrate continuous effort to improve operations, decrease turnaround times, streamline work processes, and work cooperatively and jointly to provide quality seamless customer serviceResearch and provide creative approaches to increase sales and further develop the fan experienceParticipate in developing and implementing event marketing plans and promotionsAnalytical Abilities/ Performance Measurement: Conducting research to analyze the competitive landscape, market trends, understanding data, metrics, and customer behavior. They prepare reports by collecting, summarizing, and analyzing data to help refine strategies such as a sales forecastCommunication: Communicating campaign deliverables, objectives, and timelines to their team while providing instructions for promotion or use.Sales Support: Maintaining an inventory and communicating with Sales Director to support materials, ensuring accuracy, and coordinating new material creation as needed.Strategic Planning: Developing effective marketing strategies aligned with business goals by planning and analyzing and assembling safe forecasts, updating calendars and organizing and planning promotional presentations.Campaign Execution: Deploying successful marketing campaigns from ideation to execution.Audience Engagement: Experimenting with various organic and paid acquisition channels (e.g., content creation, social media, lead generation (e-blast, online content, etc.)).Content Creation: Producing valuable and engaging content for websites, social media and other audience target platforms. Creativity fuels innovative campaigns. Ability to think outside the box, develop unique strategies, and create compelling content.Relationship Building: Partnering with industry players, agencies, and vendors.Organizational Skills: Effective coordination requires managing multiple tasks, deadlines, and campaigns. Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as neededCommunication Skills: Clear communication with team members, clients, and stakeholders is crucial. A marketing coordinator must convey ideas, instructions, and updates effectively.Adaptability: Marketing landscapes change rapidly. A coordinator who can adapt to new tools, technologies, and trends stays ahead.Collaboration: Coordinators work closely with the Sales Director and General Manager and other team members. Being a team player is essentialPerform all other duties as assignedQualifications
Associates Degree or certification in marketing or advertisingTwo (2+) years of professional work experience in graphic design, marketing, public relations, communications, and/ or brand management or advertising or a closely related fieldBasic knowledge & interest in marketing and advertising functionsIntermediate to strong knowledge of Adobe Creative SuiteUnderstands the concept of brandingIntermediate knowledge of social media platforms (Facebook, lnstagram, Twitter, )Skilled at using spreadsheet or database software knowledge of Word, Excel and PowerPoint web page development and digital marketing tools including MS Office, web analytics and Google Ad wordsPrevious event or entertainment marketing experience a plusExcellent writing and verbal communication skills in the English languageWell organized with ability to prioritize and handle multiple assignmentsFlexible-must be available to work evenings, weekends, and all event days as assignedTeam player who is creative and a proactive problem solverProficiency with campaign delivery softwareSelf-starter who can work with limited supervisionStrong attention to detail from proofreading content to ensuring consistent branding.Time Management skillsIllustrator, CanvaKnowledge of traditional and digital marketing toolsSolid experience in coordinating and leading SEO/SEM, display advertising, social media, email and marketing database campaigns and working knowledge of JavaScript, HTML and CSS development and constraints.
OverviewHelps strategize and implement marketing effortsProvide Day- to- Day insight and oversees of Media campaign production and deliveryResearch Market trends, competition to identify ideal product characteristics and compile reportsCreates marketing campaign content like graphics, social media posts, website, e-blast, press release and executing marketing events for each businessCombines creativity, analytical abilities, and strong communication skills to build and maintain consistent brand presence across online and offline channels.This role will pay an hourly rate between $17 to $20.
Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).
This position will remain open until November 30, 2024
Responsibilities
Assist with coordinating day-to-day digital marketing program, including but not limited to: Facebook, Twitter, lnstagram, Snapchat, Google Analytics, Tik Tok, etc.Provide creative support to the venue's sales team. Assist with preparing presentations and proposalsAssist with all grassroots efforts including poster & flier distribution, community appearances and overall expansion of marketing campaigns to maximize event awareness and exposureGenerate new and creative ideas to attract new events/self-created events and to promote events when booked, including social media and food & beverage promotionsUpdate website, marquee and in-arena digital display systemsAssist with the sales, marketing, and solicitation of new business opportunities for Group Sales departmentMaintain complete and accurate records for customersDemonstrate continuous effort to improve operations, decrease turnaround times, streamline work processes, and work cooperatively and jointly to provide quality seamless customer serviceResearch and provide creative approaches to increase sales and further develop the fan experienceParticipate in developing and implementing event marketing plans and promotionsAnalytical Abilities/ Performance Measurement: Conducting research to analyze the competitive landscape, market trends, understanding data, metrics, and customer behavior. They prepare reports by collecting, summarizing, and analyzing data to help refine strategies such as a sales forecastCommunication: Communicating campaign deliverables, objectives, and timelines to their team while providing instructions for promotion or use.Sales Support: Maintaining an inventory and communicating with Sales Director to support materials, ensuring accuracy, and coordinating new material creation as needed.Strategic Planning: Developing effective marketing strategies aligned with business goals by planning and analyzing and assembling safe forecasts, updating calendars and organizing and planning promotional presentations.Campaign Execution: Deploying successful marketing campaigns from ideation to execution.Audience Engagement: Experimenting with various organic and paid acquisition channels (e.g., content creation, social media, lead generation (e-blast, online content, etc.)).Content Creation: Producing valuable and engaging content for websites, social media and other audience target platforms. Creativity fuels innovative campaigns. Ability to think outside the box, develop unique strategies, and create compelling content.Relationship Building: Partnering with industry players, agencies, and vendors.Organizational Skills: Effective coordination requires managing multiple tasks, deadlines, and campaigns. Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as neededCommunication Skills: Clear communication with team members, clients, and stakeholders is crucial. A marketing coordinator must convey ideas, instructions, and updates effectively.Adaptability: Marketing landscapes change rapidly. A coordinator who can adapt to new tools, technologies, and trends stays ahead.Collaboration: Coordinators work closely with the Sales Director and General Manager and other team members. Being a team player is essentialPerform all other duties as assignedQualifications
Associates Degree or certification in marketing or advertisingTwo (2+) years of professional work experience in graphic design, marketing, public relations, communications, and/ or brand management or advertising or a closely related fieldBasic knowledge & interest in marketing and advertising functionsIntermediate to strong knowledge of Adobe Creative SuiteUnderstands the concept of brandingIntermediate knowledge of social media platforms (Facebook, lnstagram, Twitter, )Skilled at using spreadsheet or database software knowledge of Word, Excel and PowerPoint web page development and digital marketing tools including MS Office, web analytics and Google Ad wordsPrevious event or entertainment marketing experience a plusExcellent writing and verbal communication skills in the English languageWell organized with ability to prioritize and handle multiple assignmentsFlexible-must be available to work evenings, weekends, and all event days as assignedTeam player who is creative and a proactive problem solverProficiency with campaign delivery softwareSelf-starter who can work with limited supervisionStrong attention to detail from proofreading content to ensuring consistent branding.Time Management skillsIllustrator, CanvaKnowledge of traditional and digital marketing toolsSolid experience in coordinating and leading SEO/SEM, display advertising, social media, email and marketing database campaigns and working knowledge of JavaScript, HTML and CSS development and constraints.