Prudential
VP, Marketing Strategy and Performance Marketing
Prudential, Newark, New Jersey, us, 07175
Job Classification:Marketing & Communications - Marketing
VP, Marketing Strategy and Performance MarketingPrudential is seeking an innovative, experienced, data-driven Vice President of Marketing Strategy and Performance Marketing to join the US Businesses (USB) Digital and Marketing Team. This newly created, high impact role, reporting into the Chief Digital and Marketing Officer, will be responsible for developing holistic, performance-driven, digital marketing strategies to expand and optimize our presence and growth in the digital landscape, and deliver on B2C and B2B KPIs including customer/client acquisition and revenue growth. This role will partner with our Retirement Strategies (RS), Individual Life Insurance (ILI), Prudential Advisors (PA), and Group Insurance (GI) Business Units (BUs), BU Chief Marketing Officers (CMOs), and marketing capability leads to develop and implement these growth strategies. The ideal candidate is a strategic thought leader with a passion for digital marketing and a proven track record of achieving key performance metrics and driving business growth through innovative data-driven digital marketing strategies and channel optimization. They will be able to create a strategic, compelling story out of insights and into creative product campaigns and digital performance.
What You Can Expect:Marketing Strategy Development:
Partner with BU Presidents and BU CMOs to translate business unit strategies and priorities into digital marketing strategies and relevant KPIs (ROAS, acquisition, conversion, marketing qualified leads, etc.)
Partner with BU Presidents and BU CMOs to translate business unit strategies into a holistic US Business Marketing strategy, caring for channel conflict and overlapping audiences
Develop data-driven, actionable digital marketing strategies and plans across all digital marketing channels, informed by industry, product and customer insights and aligned with business goals and objectives to deliver on KPIs (i.e., acquisition, relationship deepening, revenue growth, ROI, etc.)
Collaborate with and influence business marketing and channel teams to build out marketing plans, campaigns and initiatives that will deliver on the most impactful opportunities, such as creating the optimal mix of full funnel channel capabilities
Partner with internal functions to identify and align optimal channel mix within and across all paid, owned and earned channels to drive business growth and ROI
Partner with the Brand Paid Media team to uncover new channel and partnership opportunities
Prioritize existing segments and identify new target markets and strategies to reach these audiences in partnership with Marketing Analytics and Insights and BU CMOs
Identify potential risks and challenges related to digital marketing strategies and develop contingency plans to mitigate them
Performance Marketing Delivery:
Influence and guide the vision and roadmap for performance marketing as a competitive advantage across all paid, owned and earned channels in collaboration with BU CMO teams
Partner with the Marketing Analytics and Insights team to measure and monitor KPIs to evaluate the effectiveness of digital marketing strategies and campaigns across all channels
Take accountability for targets, own the specific initiative budget and is responsible for securing, aligning and leading cross-functional resources to the performance plan of record and its supporting investment/budget allocation
Leverage analytics to identify the optimal channel mix, channel sequencing and omnichannel strategies, optimizing within and across channels to maximize KPIs, while testing and iterating
Identify opportunities and recommendations to align and balance organic and paid media mix, online/offline integration and brand and product marketing mix in partnership with the Brand team
Enlist and deploy relevant A/B measurement/analytic techniques to continuously assess performance-to-plan to inform inflight initiative and campaign adjustments
Report performance outcomes to the BU leadership weekly along with “gap-to-close” diagnosis, plans and recommendations.
Documents initiative success playbook(s), programmatic essentials, operational processes, cadences and decision framework
Deliver recommendations for digital channel budgets and resource allocation based on metrics and strategic priorities
Partner with BU CMO teams in designing personalized, omni-channel data-driven journeys across channels to amplify marketing messages and drive greater performance
Develop and maintain digital marketing learning agenda, recommend iterative testing and manage critical KPIs to drive optimization
Leadership and Influence:
Serve as subject matter expert and thought leader for digital marketing to elevate internal knowledge/education and best practices across the organization
Recruit and train additional expert talent in digital marketing, while driving knowledge transfer, adoption, tool utilization and performance practices within BU Marketing teams
Translate complex information into clear strategies and insights adapted to senior leadership and multiple stakeholders
Continually evaluate evolving trends and technologies to identify and recommend new channels and capabilities to inform and enhance digital marketing strategies
What You'll Need:
Bachelor’s Degree required, MBA in Marketing preferred
15+ years digital and performance marketing experience at a high-growth, omni-channel brand; financial services experience preferred
Minimum 10 years in a strategic planning role
Minimum 10 years experience in digital strategy and performance marketing with expertise in designing data-driven omni-channel marketing strategies across paid, owned and earned channels
In-depth knowledge of SEO, SEM, digital advertising/programmatic, social media, email marketing, SMS, mobile marketing, and other digital channels
Proven experience in testing and optimization methodologies including A/B and multivariate testing
Highly data driven with strong analytical and problem-solving skills; proficiency in using digital marketing analytics tools
Comfortable working with Tier 1 brand messaging and building nimble strategies that support the full funnel across multiple lines of business
Working knowledge of media mix modeling and multi-touch attribution solutions
Proficiency and understanding of personalization, marketing automation tools, analytics platforms, and content management systems. Adobe Cloud experience preferred.
Aptitude for understanding and influencing the economic levers of the business
Influencer with proven experience working with senior leaders across the organization, making recommendations, and delivering executive updates
Exceptional business and financial acumen with the ability to build business cases and demonstrate value of digital marketing in driving business outcomes
Self-starter, highly organized, and able to effectively work independently, as well as part of a team and across functional and levels of the organization
Excellent analytical, management and communication skills, both written and oral, to synthesize key issues, develop strategies, communicate and persuade constituencies towards specific program/organizational actions and initiatives.
Strong EQ and strong influencing skills at the senior level
Possesses complex organization experience – can enable outcomes regardless of hierarchy and reporting structures. Highly effective at partnering across multi-functional teams
Productive in managing within agile-oriented work environments.
Ability to express strategy through impactful creative initiatives
Must be able to travel as needed
What We Offer You:
Market competitive base salaries with yearly bonus potential
Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave
Retirement plans:
401(k) plan with company match (up to 4%)
Company-funded pension plan
Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
Tuition Assistance to help finance traditional college enrollment toward obtaining an approved degree, many accredited certificate programs, and industry designations.
Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
To find out more about our Total Reward package, see our Total Rewards Brochure. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.
Equal Opportunity Employer:Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law.
The Prudential Insurance Company of America, Newark, NJ and its affiliates.
Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.
PEOPLE WITH DISABILITIES:If you need an accommodation to complete the application process, which may include an assessment, please email accommodations.hw@prudential.com.
Please note that the above email is solely for individuals with disabilities requesting an accommodation. If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.
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VP, Marketing Strategy and Performance MarketingPrudential is seeking an innovative, experienced, data-driven Vice President of Marketing Strategy and Performance Marketing to join the US Businesses (USB) Digital and Marketing Team. This newly created, high impact role, reporting into the Chief Digital and Marketing Officer, will be responsible for developing holistic, performance-driven, digital marketing strategies to expand and optimize our presence and growth in the digital landscape, and deliver on B2C and B2B KPIs including customer/client acquisition and revenue growth. This role will partner with our Retirement Strategies (RS), Individual Life Insurance (ILI), Prudential Advisors (PA), and Group Insurance (GI) Business Units (BUs), BU Chief Marketing Officers (CMOs), and marketing capability leads to develop and implement these growth strategies. The ideal candidate is a strategic thought leader with a passion for digital marketing and a proven track record of achieving key performance metrics and driving business growth through innovative data-driven digital marketing strategies and channel optimization. They will be able to create a strategic, compelling story out of insights and into creative product campaigns and digital performance.
What You Can Expect:Marketing Strategy Development:
Partner with BU Presidents and BU CMOs to translate business unit strategies and priorities into digital marketing strategies and relevant KPIs (ROAS, acquisition, conversion, marketing qualified leads, etc.)
Partner with BU Presidents and BU CMOs to translate business unit strategies into a holistic US Business Marketing strategy, caring for channel conflict and overlapping audiences
Develop data-driven, actionable digital marketing strategies and plans across all digital marketing channels, informed by industry, product and customer insights and aligned with business goals and objectives to deliver on KPIs (i.e., acquisition, relationship deepening, revenue growth, ROI, etc.)
Collaborate with and influence business marketing and channel teams to build out marketing plans, campaigns and initiatives that will deliver on the most impactful opportunities, such as creating the optimal mix of full funnel channel capabilities
Partner with internal functions to identify and align optimal channel mix within and across all paid, owned and earned channels to drive business growth and ROI
Partner with the Brand Paid Media team to uncover new channel and partnership opportunities
Prioritize existing segments and identify new target markets and strategies to reach these audiences in partnership with Marketing Analytics and Insights and BU CMOs
Identify potential risks and challenges related to digital marketing strategies and develop contingency plans to mitigate them
Performance Marketing Delivery:
Influence and guide the vision and roadmap for performance marketing as a competitive advantage across all paid, owned and earned channels in collaboration with BU CMO teams
Partner with the Marketing Analytics and Insights team to measure and monitor KPIs to evaluate the effectiveness of digital marketing strategies and campaigns across all channels
Take accountability for targets, own the specific initiative budget and is responsible for securing, aligning and leading cross-functional resources to the performance plan of record and its supporting investment/budget allocation
Leverage analytics to identify the optimal channel mix, channel sequencing and omnichannel strategies, optimizing within and across channels to maximize KPIs, while testing and iterating
Identify opportunities and recommendations to align and balance organic and paid media mix, online/offline integration and brand and product marketing mix in partnership with the Brand team
Enlist and deploy relevant A/B measurement/analytic techniques to continuously assess performance-to-plan to inform inflight initiative and campaign adjustments
Report performance outcomes to the BU leadership weekly along with “gap-to-close” diagnosis, plans and recommendations.
Documents initiative success playbook(s), programmatic essentials, operational processes, cadences and decision framework
Deliver recommendations for digital channel budgets and resource allocation based on metrics and strategic priorities
Partner with BU CMO teams in designing personalized, omni-channel data-driven journeys across channels to amplify marketing messages and drive greater performance
Develop and maintain digital marketing learning agenda, recommend iterative testing and manage critical KPIs to drive optimization
Leadership and Influence:
Serve as subject matter expert and thought leader for digital marketing to elevate internal knowledge/education and best practices across the organization
Recruit and train additional expert talent in digital marketing, while driving knowledge transfer, adoption, tool utilization and performance practices within BU Marketing teams
Translate complex information into clear strategies and insights adapted to senior leadership and multiple stakeholders
Continually evaluate evolving trends and technologies to identify and recommend new channels and capabilities to inform and enhance digital marketing strategies
What You'll Need:
Bachelor’s Degree required, MBA in Marketing preferred
15+ years digital and performance marketing experience at a high-growth, omni-channel brand; financial services experience preferred
Minimum 10 years in a strategic planning role
Minimum 10 years experience in digital strategy and performance marketing with expertise in designing data-driven omni-channel marketing strategies across paid, owned and earned channels
In-depth knowledge of SEO, SEM, digital advertising/programmatic, social media, email marketing, SMS, mobile marketing, and other digital channels
Proven experience in testing and optimization methodologies including A/B and multivariate testing
Highly data driven with strong analytical and problem-solving skills; proficiency in using digital marketing analytics tools
Comfortable working with Tier 1 brand messaging and building nimble strategies that support the full funnel across multiple lines of business
Working knowledge of media mix modeling and multi-touch attribution solutions
Proficiency and understanding of personalization, marketing automation tools, analytics platforms, and content management systems. Adobe Cloud experience preferred.
Aptitude for understanding and influencing the economic levers of the business
Influencer with proven experience working with senior leaders across the organization, making recommendations, and delivering executive updates
Exceptional business and financial acumen with the ability to build business cases and demonstrate value of digital marketing in driving business outcomes
Self-starter, highly organized, and able to effectively work independently, as well as part of a team and across functional and levels of the organization
Excellent analytical, management and communication skills, both written and oral, to synthesize key issues, develop strategies, communicate and persuade constituencies towards specific program/organizational actions and initiatives.
Strong EQ and strong influencing skills at the senior level
Possesses complex organization experience – can enable outcomes regardless of hierarchy and reporting structures. Highly effective at partnering across multi-functional teams
Productive in managing within agile-oriented work environments.
Ability to express strategy through impactful creative initiatives
Must be able to travel as needed
What We Offer You:
Market competitive base salaries with yearly bonus potential
Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave
Retirement plans:
401(k) plan with company match (up to 4%)
Company-funded pension plan
Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
Tuition Assistance to help finance traditional college enrollment toward obtaining an approved degree, many accredited certificate programs, and industry designations.
Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
To find out more about our Total Reward package, see our Total Rewards Brochure. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.
Equal Opportunity Employer:Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law.
The Prudential Insurance Company of America, Newark, NJ and its affiliates.
Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.
PEOPLE WITH DISABILITIES:If you need an accommodation to complete the application process, which may include an assessment, please email accommodations.hw@prudential.com.
Please note that the above email is solely for individuals with disabilities requesting an accommodation. If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.
#J-18808-Ljbffr