Wahoo Fitness
Sr. Brand Manager
Wahoo Fitness, Atlanta, Georgia, United States, 30383
Department:
Global Marketing - Brand
Location:
Wahoo HQ (Atlanta, GA)
Reports to:
Global Head of Marketing
We’re looking for a Sr. Brand Manager to lead our brand efforts to accelerate our mission to become the brand of choice for endurance athletes. Working closely with partners across the organization and external creative agencies, you will help drive brand awareness, consideration and customer acquisition. You will be responsible for developing and bringing seasonal storytelling to life across athletes, events and social channels.
We are looking for a high potential individual who is results-oriented and highly collaborative. The ideal candidate has a passion for developing consumer-centric strategies and commercial experiences across both digital and physical channels. You will have a background in brand marketing and are an innovative problem solver. You are data driven and consumer obsessed, and able to seamlessly move between forward thinking and tactical implementation.
Are you excited about the challenge of engaging Wahooligans, activating brand advocates,advancing brand reputation, increasing preference, and ultimately driving revenue? Then throw your name in the ring!
In this role, you will:
Oversee a team of high performing marketing talent across: teams & athletes, content & social, events and channel marketing, supporting them to success and building best in class strategies within these core brand areas
Build short and long-term brand strategies to grow Wahoo’s consumer base, aligned to business goals
Build best-in class practices, frameworks and playbooks to up-level our marketing team and organization
Be responsible for driving a high ROI brand plan and building models for measurement and reporting on key KPIs
Partner with wider commercial teams, GTM and product marketing to build effective brand plans within owned channels, that hit key brand and revenue objectives
Be responsible for seasonal brand campaigns, from brief to execution and maturity, and report out against key success metrics
Work collaboratively with external agencies where needed to deliver key campaigns to support growth goals
Manage activations budgets to deliver against key KPIs
Manage the yearly & monthly marketing calendar, by collectively partnering with key members of the marketing team to ensure an aligned vision and strategy
Be a brand custodian and implement effective strategies and processes to ensure high brand consistency both internally and externally
Develop a best in class brand marketing team and encourage problem-solving, strategic thinking, customer-orientation and KPI accountability amongst the team
We’d love to hear from you if you have:
Bachelor’s degree in business or marketing
Entrepreneurial spirit; Strong desire to work in a high growth culture
Proven ability to flex from big picture strategic thinking to “in the weeds” executional detail
8+ years of experience working within marketing at large consumer brands across various time zones, preferably across health, wellness, sports, and/or tech categories.
Demonstrated experience managing a team
Personal passion for consumer electronics and fitness technologies
Must have strong organizational skills, creative and consumer obsessed
Experience managing external agencies
A deep attention to detail and dedication to accuracy and precision with excellent written and verbal communication skills.
Proven ability to collaborate and manage multiple projects while meeting tight deadlines required.
#J-18808-Ljbffr
Global Marketing - Brand
Location:
Wahoo HQ (Atlanta, GA)
Reports to:
Global Head of Marketing
We’re looking for a Sr. Brand Manager to lead our brand efforts to accelerate our mission to become the brand of choice for endurance athletes. Working closely with partners across the organization and external creative agencies, you will help drive brand awareness, consideration and customer acquisition. You will be responsible for developing and bringing seasonal storytelling to life across athletes, events and social channels.
We are looking for a high potential individual who is results-oriented and highly collaborative. The ideal candidate has a passion for developing consumer-centric strategies and commercial experiences across both digital and physical channels. You will have a background in brand marketing and are an innovative problem solver. You are data driven and consumer obsessed, and able to seamlessly move between forward thinking and tactical implementation.
Are you excited about the challenge of engaging Wahooligans, activating brand advocates,advancing brand reputation, increasing preference, and ultimately driving revenue? Then throw your name in the ring!
In this role, you will:
Oversee a team of high performing marketing talent across: teams & athletes, content & social, events and channel marketing, supporting them to success and building best in class strategies within these core brand areas
Build short and long-term brand strategies to grow Wahoo’s consumer base, aligned to business goals
Build best-in class practices, frameworks and playbooks to up-level our marketing team and organization
Be responsible for driving a high ROI brand plan and building models for measurement and reporting on key KPIs
Partner with wider commercial teams, GTM and product marketing to build effective brand plans within owned channels, that hit key brand and revenue objectives
Be responsible for seasonal brand campaigns, from brief to execution and maturity, and report out against key success metrics
Work collaboratively with external agencies where needed to deliver key campaigns to support growth goals
Manage activations budgets to deliver against key KPIs
Manage the yearly & monthly marketing calendar, by collectively partnering with key members of the marketing team to ensure an aligned vision and strategy
Be a brand custodian and implement effective strategies and processes to ensure high brand consistency both internally and externally
Develop a best in class brand marketing team and encourage problem-solving, strategic thinking, customer-orientation and KPI accountability amongst the team
We’d love to hear from you if you have:
Bachelor’s degree in business or marketing
Entrepreneurial spirit; Strong desire to work in a high growth culture
Proven ability to flex from big picture strategic thinking to “in the weeds” executional detail
8+ years of experience working within marketing at large consumer brands across various time zones, preferably across health, wellness, sports, and/or tech categories.
Demonstrated experience managing a team
Personal passion for consumer electronics and fitness technologies
Must have strong organizational skills, creative and consumer obsessed
Experience managing external agencies
A deep attention to detail and dedication to accuracy and precision with excellent written and verbal communication skills.
Proven ability to collaborate and manage multiple projects while meeting tight deadlines required.
#J-18808-Ljbffr