University of Denver
Senior Product Marketing Specialist
University of Denver, Miami, Florida, us, 33222
Miami, FL Experienced Alumni Jobs, Full-Time JobWorld Class Account Executives. Dedicated Engineers. Inspired Leadership. Centella has over 50 years of reliable and trusted service in the advanced health care technology space. Through expert guidance, exceptional service, and enduring relationships, we empower our customers to be the life-saving and life-changing heroes that South Florida needs.DescriptionThe Senior Product Marketing Specialist (Sr PMS) will play a critical role in driving the success of Centella's offerings in the market. This individual will be responsible for developing and executing marketing strategies that effectively communicate the value and benefits of our products and service offerings to target audiences. The ideal candidate will have a deep understanding of the product lifecycle, market trends, competitive landscape, and customer needs.The Sr PMS will directly engage and interface with Account Executives and HTS Market Managers, functioning as an extension of the MarCom department for the Sales and Portfolio Management Teams. This individual may interface with customers to accomplish key responsibilities outlined below. The Sr PMS will collaborate with all MarCom department personnel in order to accomplish defined goals and will support broader marketing initiatives that correlate with this role's key responsibilities.Main Duties and ResponsibilitiesMarket Research and Analysis:
Conduct in-depth market research to understand customer needs, market trends, and competitive landscape utilizing tools available through both Centella and Siemens Healthineers-based accounts.Analyze data to identify opportunities for growth and areas for improvement to inform marketing strategies.
Product Positioning and Messaging:
Develop clear and compelling product and service positioning and messaging that differentiates Centella's offerings in the market.Create and maintain marketing materials such as brochures, presentations, and website content. This list is not exhaustive.
Develop and execute go-to-market plans for product and/or service offering launches, including defining target audiences, marketing channels, and promotional activities.Collaborate with sales and portfolio management teams to ensure alignment and support for product and/or service offering launches.Create sales enablement tools and training materials to help teams effectively sell Centella product and service offerings, including sales decks and battle cards.Provide ongoing support to sales teams with product knowledge, competitive insights, and customer feedback.Campaign Development and Management:
Plan and execute marketing campaigns to drive product/service awareness and adoption.Monitor and analyze campaign performance, making data-driven adjustments as needed to optimize results.
Customer Insights and Feedback:
Gather and analyze customer feedback to inform marketing strategies.Conduct customer interviews, surveys, and focus groups.Leverage customer insights to refine product messaging and marketing strategies.
Collaboration and Communication:
Work closely with sales, portfolio management, customer support, and other teams to ensure cohesive and effective marketing efforts.Present marketing plans and performance updates to senior management.
Skills and AbilitiesStrong analytical and strategic thinking skills.Ability to translate data into actionable insights.Excellent communication and presentation abilities.Proficiency in marketing tools and software (e.g., CRM, marketing automation, analytics).Ability to manage multiple projects and priorities in a fast-paced environment.Highly motivated and results-oriented.Creative and innovative thinker.Strong collaborator and team player.QualificationsBachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.5+ years of experience in product marketing, preferably in a related industry.Proven track record of successful product launches and marketing campaigns.WHAT'S IN IT FOR YOUHybrid Work Schedule with some traveling requiredTraining and Development401k with company matchPaid Time OffHealth Savings and Flexible Spending AccountThis is a hybrid role, requiring office presence in our fabulous offices in South Miami, two to three days a week. Come join our collaborative and winning team in a family business that has become a business of families!
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Conduct in-depth market research to understand customer needs, market trends, and competitive landscape utilizing tools available through both Centella and Siemens Healthineers-based accounts.Analyze data to identify opportunities for growth and areas for improvement to inform marketing strategies.
Product Positioning and Messaging:
Develop clear and compelling product and service positioning and messaging that differentiates Centella's offerings in the market.Create and maintain marketing materials such as brochures, presentations, and website content. This list is not exhaustive.
Develop and execute go-to-market plans for product and/or service offering launches, including defining target audiences, marketing channels, and promotional activities.Collaborate with sales and portfolio management teams to ensure alignment and support for product and/or service offering launches.Create sales enablement tools and training materials to help teams effectively sell Centella product and service offerings, including sales decks and battle cards.Provide ongoing support to sales teams with product knowledge, competitive insights, and customer feedback.Campaign Development and Management:
Plan and execute marketing campaigns to drive product/service awareness and adoption.Monitor and analyze campaign performance, making data-driven adjustments as needed to optimize results.
Customer Insights and Feedback:
Gather and analyze customer feedback to inform marketing strategies.Conduct customer interviews, surveys, and focus groups.Leverage customer insights to refine product messaging and marketing strategies.
Collaboration and Communication:
Work closely with sales, portfolio management, customer support, and other teams to ensure cohesive and effective marketing efforts.Present marketing plans and performance updates to senior management.
Skills and AbilitiesStrong analytical and strategic thinking skills.Ability to translate data into actionable insights.Excellent communication and presentation abilities.Proficiency in marketing tools and software (e.g., CRM, marketing automation, analytics).Ability to manage multiple projects and priorities in a fast-paced environment.Highly motivated and results-oriented.Creative and innovative thinker.Strong collaborator and team player.QualificationsBachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.5+ years of experience in product marketing, preferably in a related industry.Proven track record of successful product launches and marketing campaigns.WHAT'S IN IT FOR YOUHybrid Work Schedule with some traveling requiredTraining and Development401k with company matchPaid Time OffHealth Savings and Flexible Spending AccountThis is a hybrid role, requiring office presence in our fabulous offices in South Miami, two to three days a week. Come join our collaborative and winning team in a family business that has become a business of families!
#J-18808-Ljbffr