Director, Social Strategy

Who We Are:WHY Brands Inc., a parent company of

Munchkin

and

Curio Home Goods , focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY’s vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.Position SummaryWe are looking for an experienced and passionate content creator with proven innovative brand-based social media skills to lead Munchkin and Curio Social Media teams. This is a unique opportunity to launch and build a new premium home goods brand from the ground up with the support of a leading consumer products company.Reporting to the Senior Director of Corporate Communications, the Director of Social Strategy will be responsible for developing and overseeing innovative social media strategy and campaigns across all social channels to increase brand awareness and drive growth.What You'll Do:Lead the overall management and growth of Curio and all Munchkin social media platforms globallyHelp develop social media and content strategies that align with each individual company initiativeExpand social media reach, maintain favorable consumer sentiment (views, engagement, impressions, sales)Work closely with agency, Brand, and Marketing teams to support campaignsDevelop, implement, and manage innovative ideas/promotions to drive greater relevance, engagement, and grow external social media communitiesOversee content development, distribution, and community management across all major social media platforms including Instagram, Twitter, Facebook, and PinterestOversee and lead editorial calendar that incorporates overall social media strategyStay current with social media trends and incorporate them, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvementSet goals, track, analyze, and report performance, identifying and implementing recommendations for improvement and growthManage and lead Social Media in-house teamManage external agencies to assist in Social Media activities, supporting decisions with ROI-based analysis and KPI trackingCollaborate with team members and agency partners to ensure initiatives have 360-degree support and alignment across all channelsOther duties as assignedBring it!10-12 years of experience in successfully managing/launching social media programs for new and legacy brands. In-house Consumer Product Industry experience is required.Experience building and leading an award-winning team with demonstrated EQ and people management skillsProven background in strategic planning within social and digital space and developing successful campaigns that have gained and maintained organic (versus paid-for) followers with proven sales resultsStrong and proven business acumenExpertise in social data analysis and measuring KPIs impactful to the businessStrong experience reporting ROI to senior leadershipAnalytical skills and the ability to use digital tools to find actionable insights through dataA collaborative nature with finesse in developing relationships cross-functionallyGlobal experience is requiredWe Got You Covered!As a Great Place to Work Certified company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, a generous employer-matched 401(k) plan, and Paid Childcare Leave, among other benefit plans. Our total rewards are top of the market and include competitive salaries, bonuses, and opportunities to earn equity. We focus on supporting employee development and growth.We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.To give our people flexibility, we offer a hybrid work environment. Munchkin’s Hybrid Schedule allows employees to work in the office on Monday, Wednesday, and Thursday, with remote work on Tuesday and Friday. We also provide annual weeklong global office closures giving our people a chance to recharge.Salary range: $150,000 - $170,000 (DOE)To learn more, visit us at

www.munchkin.com .Munchkin welcomes and values what makes everyone unique. We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.Applicant Privacy Statement

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