Director of Communications & Content Creation for Women's Basketball

The Director of Communications and Content Creation for Women’s Basketball reports to the Senior Associate Athletics Director, External Affairs/Strategic Communications. Serves as the communications advisor to the head coaches of those sports, providing expert input and guidance on all external-facing statements, social media presence, news releases, video, and other communications. The position will manage the head coaches’ and student-athletes’ media requests and serve as the lead spokesperson for women's basketball with the authority to issue statements and post to social media on behalf of the team. Will direct and lead brand management meetings, focusing on reach, generating revenue through ticket sales and marketing, and recruiting. Will focus on digital content creation with the goal of telling the best stories, as well as producing game notes and media guides, ensuring stats productions and records are recorded, directing media credentialing and press box organization. Will direct and oversee the development and execution of strategy, content, planning and analytical insights of all areas of social media. Will attend events and practices, creating content for social media and the web while setting up appropriate media interviews and service. Will travel with the Women’s Basketball team to 15-20 games per year. Will work with media to pitch story ideas and set up interviews, and will provide media training to student-athletes. Will work closely with others in External Communications to promote and protect the Carolina brand.Substantial experience working in athletics communications with college athletics. Strength across creative disciplines with industry expertise in one or more to include writing, editing, graphics and storytelling skills. Strong creative skills required. Ability to lead a creative team – understand how to engage, motivate and support creative personalities. Understand how to support recruiting needs of sport programs – content that resonates with appropriate channels. Exceptional communication, leadership and organizational skills. Valid driver’s license required. Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

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