Gannett
Consumer Marketing Strategy Director - APP.com & Delaware Online
Gannett, Asbury Park, New Jersey, us, 07712
Consumer Marketing Strategy Director - APP.com & Delaware Online
Req #42716
Asbury Park, NJ 07712, USA
Job Description
Posted Sunday, July 28, 2024, 11:00 PM
The Consumer Marketing Strategy Director builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for two Gannett publications: The Asbury Park Press (app.com) and The News Journal (delawareonline.com).
Base Salary: $105,000 - $120,000/annually
Must be able to work in the Asbury Park, NJ office 60% of the time or as directed by the key manager.
Key Responsibilities
Responsible for driving subscription volume and revenue by overseeing consumer sales and engagement results at app.com and Delaware Online.
Develop strategic marketing plan that outlines sales and engagement efforts to drive revenue.
Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters lead gen, social media followings, and native app downloads.
Work with news teams to incorporate high-performing and trending content into marketing plans.
Responsible for planning, managing, and monitoring paid social media ads to drive subscription sales or improve engagement of existing subscribers.
Be present (onsite) at key meetings.
Ensure website and ads are functioning as expected for both print and digital subscriptions.
Communicate results with key stakeholders.
Respond to changing trends internally and externally.
Understand competitive landscape in the market and factors impacting growth.
Adhere to all pricing strategies as defined by Local Revenue and Planning.
Collaborate with Audience Development and Content Strategy teams to stay abreast of social media and search trends and best practices.
Lead and be present at local events to drive top-of-funnel leads and brand awareness.
Work With Enterprise Team to Optimize Results
Develop and maintain best practices and standards in marketing materials and strategies across channels.
Work with Marketing Operations to ensure timely execution on sales efforts such as email communication, website ads, and other opportunities that drive sales and engagement.
Work with Analytics team to ensure proper tracking of results and to provide explanations as needed.
Maintain highlights documentation that will be needed to understand trends including YOY changes and anomalies.
Accountabilities
Head of subscription sales and engagement for app.com and Delaware Online.
Direct reporting structure to Consumer Subscription and Monetization team with dotted line to Local General Manager for both sites.
Must be able to work onsite 60% of time or as directed by key manager.
Education/Certification Requirements
Bachelor's Degree.
5+ years sales and marketing experience.
2+ years subscription sales experience.
Experience Required or Preferred
Must be a dynamic leader with a proven track record of evaluating, identifying, and executing strategic opportunities.
Demonstrated experience collaborating with cross-functional teams.
History of delivering results and implementing change.
Specialized Knowledge Required or Preferred
Required: Strategic marketing planner.
Required: Ability to derive actionable insights from metrics and marketing data.
Required: Knowledge and understanding of technology, paid media, search, new trends, and the latest in social media features.
Universal Skills and Traits Preferred
Strong collaborator.
Effective communicator.
Self-motivated and capable of managing multiple priorities and tasks.
Team player with the ability to work within a multi-tiered environment.
Excellent interpersonal skills, ability to work with diverse personality types.
Creative and efficient in proposing solutions to time-critical opportunities.
Ability to multi-task and thrive under pressure and deadlines.
Technology/Equipment Expertise or Proficiency
Proficient with Microsoft Office Products, Project Management tools.
#LI-NR2
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees.
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Req #42716
Asbury Park, NJ 07712, USA
Job Description
Posted Sunday, July 28, 2024, 11:00 PM
The Consumer Marketing Strategy Director builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for two Gannett publications: The Asbury Park Press (app.com) and The News Journal (delawareonline.com).
Base Salary: $105,000 - $120,000/annually
Must be able to work in the Asbury Park, NJ office 60% of the time or as directed by the key manager.
Key Responsibilities
Responsible for driving subscription volume and revenue by overseeing consumer sales and engagement results at app.com and Delaware Online.
Develop strategic marketing plan that outlines sales and engagement efforts to drive revenue.
Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters lead gen, social media followings, and native app downloads.
Work with news teams to incorporate high-performing and trending content into marketing plans.
Responsible for planning, managing, and monitoring paid social media ads to drive subscription sales or improve engagement of existing subscribers.
Be present (onsite) at key meetings.
Ensure website and ads are functioning as expected for both print and digital subscriptions.
Communicate results with key stakeholders.
Respond to changing trends internally and externally.
Understand competitive landscape in the market and factors impacting growth.
Adhere to all pricing strategies as defined by Local Revenue and Planning.
Collaborate with Audience Development and Content Strategy teams to stay abreast of social media and search trends and best practices.
Lead and be present at local events to drive top-of-funnel leads and brand awareness.
Work With Enterprise Team to Optimize Results
Develop and maintain best practices and standards in marketing materials and strategies across channels.
Work with Marketing Operations to ensure timely execution on sales efforts such as email communication, website ads, and other opportunities that drive sales and engagement.
Work with Analytics team to ensure proper tracking of results and to provide explanations as needed.
Maintain highlights documentation that will be needed to understand trends including YOY changes and anomalies.
Accountabilities
Head of subscription sales and engagement for app.com and Delaware Online.
Direct reporting structure to Consumer Subscription and Monetization team with dotted line to Local General Manager for both sites.
Must be able to work onsite 60% of time or as directed by key manager.
Education/Certification Requirements
Bachelor's Degree.
5+ years sales and marketing experience.
2+ years subscription sales experience.
Experience Required or Preferred
Must be a dynamic leader with a proven track record of evaluating, identifying, and executing strategic opportunities.
Demonstrated experience collaborating with cross-functional teams.
History of delivering results and implementing change.
Specialized Knowledge Required or Preferred
Required: Strategic marketing planner.
Required: Ability to derive actionable insights from metrics and marketing data.
Required: Knowledge and understanding of technology, paid media, search, new trends, and the latest in social media features.
Universal Skills and Traits Preferred
Strong collaborator.
Effective communicator.
Self-motivated and capable of managing multiple priorities and tasks.
Team player with the ability to work within a multi-tiered environment.
Excellent interpersonal skills, ability to work with diverse personality types.
Creative and efficient in proposing solutions to time-critical opportunities.
Ability to multi-task and thrive under pressure and deadlines.
Technology/Equipment Expertise or Proficiency
Proficient with Microsoft Office Products, Project Management tools.
#LI-NR2
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees.
#J-18808-Ljbffr