Gannett
Consumer Marketing Strategy Director, Milwaukee
Gannett, Milwaukee, Wisconsin, United States, 53244
Consumer Marketing Strategy Director, Milwaukee
Req #42532
Milwaukee, WI, USA
Job Description
Posted Sunday, July 7, 2024, 11:00 PM
Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth-focused media and digital marketing solutions company.
The Consumer Marketing Strategy Director builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for the Milwaukee Journal Sentinel and the Green Bay Press-Gazette. The successful candidate will have a keen understanding of the market, collaborate with the news teams on marketing plans, work with various teams to execute the plan, and communicate results to the news and corporate teams.
Key Responsibilities:
Head of subscription sales and engagement for the Milwaukee Journal Sentinel and the Green Bay Press-Gazette.
Direct reporting structure to consumer subscription and revenue team with a heavy dotted line to local GM.
Must be able to work in the Milwaukee office 60% of the time or as directed by the key manager.
Responsible for driving volume and revenue by overseeing consumer sales and engagement results.
Develop sales and engagement strategic plans including the audience roadmap to drive revenue.
Work with news teams to incorporate high-performing and trending content into marketing plans.
Launch marketing programs to support newsroom initiatives that drive subscription growth.
Be present on-site at key meetings.
Responsible for planning, managing, and monitoring social media ads to drive subscription sales or improve engagement.
Ensure website and ads are functioning as expected for both print and digital subscriptions.
Create and launch in-app campaigns to drive subscriptions or improve engagement.
Communicate results with key stakeholders.
Respond to changing trends internally and externally.
Understand the competitive landscape in the market and factors that are impacting growth.
Adhere to all pricing strategies as defined by Local Revenue and Planning.
Connect with social, search, and email teams to stay abreast of most trends and best practices.
Lead and be present at local events to drive subscriptions, top-of-funnel leads, and brand awareness.
Work With Enterprise Team to Optimize Results:
Participate proactively in developing and maintaining standards, tools, and best practices.
Work with marketing operations to ensure timely execution of sales efforts.
Work with the analytics team to ensure proper tracking of results.
Maintain highlights documentation that will be needed to understand trends.
Education/Certification Requirements:
Bachelor's Degree.
5+ years of sales and marketing experience.
2+ years of subscription sales experience.
Experience Required:
Must be a dynamic leader with a proven track record of evaluating, identifying, and executing strategic opportunities.
Demonstrated experience collaborating with cross-functional teams.
History of delivering results and implementing change.
Specialized Knowledge Required:
Strategic marketing planner.
Ability to derive actionable insights from social media metrics and marketing data.
Knowledge and understanding of technology, search, new trends, and the latest in social media features.
Universal Skills:
Strong collaborator.
Effective communicator.
Self-motivated and capable of managing multiple priorities and tasks.
Team player with the ability to work within a multi-tiered environment.
Excellent interpersonal skills, and ability to work with diverse personality types.
Creative and efficient in proposing solutions to time-critical opportunities.
Ability to multi-task and thrive under pressure and deadlines.
Technology Expertise or Proficiency:
Proficient with Microsoft Office, Project Management tools.
Google Analytics.
Base Salary: $105,000 - $120,000
#J-18808-Ljbffr
Req #42532
Milwaukee, WI, USA
Job Description
Posted Sunday, July 7, 2024, 11:00 PM
Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth-focused media and digital marketing solutions company.
The Consumer Marketing Strategy Director builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for the Milwaukee Journal Sentinel and the Green Bay Press-Gazette. The successful candidate will have a keen understanding of the market, collaborate with the news teams on marketing plans, work with various teams to execute the plan, and communicate results to the news and corporate teams.
Key Responsibilities:
Head of subscription sales and engagement for the Milwaukee Journal Sentinel and the Green Bay Press-Gazette.
Direct reporting structure to consumer subscription and revenue team with a heavy dotted line to local GM.
Must be able to work in the Milwaukee office 60% of the time or as directed by the key manager.
Responsible for driving volume and revenue by overseeing consumer sales and engagement results.
Develop sales and engagement strategic plans including the audience roadmap to drive revenue.
Work with news teams to incorporate high-performing and trending content into marketing plans.
Launch marketing programs to support newsroom initiatives that drive subscription growth.
Be present on-site at key meetings.
Responsible for planning, managing, and monitoring social media ads to drive subscription sales or improve engagement.
Ensure website and ads are functioning as expected for both print and digital subscriptions.
Create and launch in-app campaigns to drive subscriptions or improve engagement.
Communicate results with key stakeholders.
Respond to changing trends internally and externally.
Understand the competitive landscape in the market and factors that are impacting growth.
Adhere to all pricing strategies as defined by Local Revenue and Planning.
Connect with social, search, and email teams to stay abreast of most trends and best practices.
Lead and be present at local events to drive subscriptions, top-of-funnel leads, and brand awareness.
Work With Enterprise Team to Optimize Results:
Participate proactively in developing and maintaining standards, tools, and best practices.
Work with marketing operations to ensure timely execution of sales efforts.
Work with the analytics team to ensure proper tracking of results.
Maintain highlights documentation that will be needed to understand trends.
Education/Certification Requirements:
Bachelor's Degree.
5+ years of sales and marketing experience.
2+ years of subscription sales experience.
Experience Required:
Must be a dynamic leader with a proven track record of evaluating, identifying, and executing strategic opportunities.
Demonstrated experience collaborating with cross-functional teams.
History of delivering results and implementing change.
Specialized Knowledge Required:
Strategic marketing planner.
Ability to derive actionable insights from social media metrics and marketing data.
Knowledge and understanding of technology, search, new trends, and the latest in social media features.
Universal Skills:
Strong collaborator.
Effective communicator.
Self-motivated and capable of managing multiple priorities and tasks.
Team player with the ability to work within a multi-tiered environment.
Excellent interpersonal skills, and ability to work with diverse personality types.
Creative and efficient in proposing solutions to time-critical opportunities.
Ability to multi-task and thrive under pressure and deadlines.
Technology Expertise or Proficiency:
Proficient with Microsoft Office, Project Management tools.
Google Analytics.
Base Salary: $105,000 - $120,000
#J-18808-Ljbffr