Gannett
Consumer Marketing Strategy Director - Des Moines, IA
Gannett, Des Moines, Iowa, United States, 50319
Consumer Marketing Strategy Director - Des Moines, IA
Req #42773
Des Moines, IA, USA
Job Description
Posted Tuesday, August 20, 2024, 11:00 PM
The Consumer Marketing Strategy Director builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for the Des Moines Register in Des Moines, IA. The successful candidate will have a keen understanding of the market, collaborate with the news teams on marketing plans, work with various teams to execute the plan, and communicate results to the news and corporate teams.
Key Responsibilities:
Head of subscription sales and engagement for the Des Moines Register
Direct reporting structure to consumer subscription and revenue team with a heavy dotted line to local GM
Must be able to work in the Des Moines, IA office 60% of the time or as directed by the key manager
Strategic Collaborative Planner
Responsible to drive volume and revenue by overseeing consumer sales and engagement results for the Des Moines Register
Develop sales and engagement strategic plans including the audience roadmap to drive revenue
Work with news teams to incorporate high-performing and trending content into marketing plans
Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms, and native apps
Be present onsite at key meetings
Responsible for planning, managing, and monitoring social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelines
Ensure website and ads are functioning as expected for both print and digital subscriptions
Create and launch in-app campaigns to drive subscriptions or improve engagement
Communicate results with key stakeholders
Respond to changing trends internally and externally
Understand the competitive landscape in the market and factors that are impacting growth
Adhere to all pricing strategies as defined by Local Revenue and Planning
Connect with social, search, and email teams to stay abreast of most trends and best practices
Lead and be present at local events to drive subscriptions, top-of-funnel leads and brand awareness
Work With Enterprise Team to Optimize Results:
Participate proactively in developing and maintaining standards, tools, and best practices
Work with marketing operations to ensure timely execution of sales efforts such as email communication, onsite ads, and other opportunities that drive sales and engagement
Work with the analytics team to ensure proper tracking of results and to provide explanations as needed
Maintain highlights documentation that will be needed to understand trends including YOY changes and anomalies
Education/Certification Requirements:
Bachelor's Degree
5+ years of sales and marketing experience
2+ years of subscription sales experience
Experience Required:
Must be a dynamic leader with a proven track record of evaluating, identifying, and executing strategic opportunities
Demonstrated experience collaborating with cross-functional teams
History of delivering results and implementing change
Specialized Knowledge Required:
Strategic marketing planner
Ability to derive actionable insights from social media metrics and marketing data
Knowledge and understanding of technology, search, new trends and the latest in social media features
Universal Skills:
Strong collaborator
Effective communicator
Self-motivated and capable of managing multiple priorities and tasks
Team player with the ability to work within a multi-tiered environment
Excellent interpersonal skills, and ability to work with diverse personality types
Creative and efficient in proposing solutions to time-critical opportunities
Ability to multi-task and thrive under pressure and deadlines
Technology Expertise or Proficiency:
Proficient with Microsoft Office, Project Management tools
Google Analytics
Pay Type:
Salary
Base Salary:
$100,000 - $110,000
#J-18808-Ljbffr
Req #42773
Des Moines, IA, USA
Job Description
Posted Tuesday, August 20, 2024, 11:00 PM
The Consumer Marketing Strategy Director builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for the Des Moines Register in Des Moines, IA. The successful candidate will have a keen understanding of the market, collaborate with the news teams on marketing plans, work with various teams to execute the plan, and communicate results to the news and corporate teams.
Key Responsibilities:
Head of subscription sales and engagement for the Des Moines Register
Direct reporting structure to consumer subscription and revenue team with a heavy dotted line to local GM
Must be able to work in the Des Moines, IA office 60% of the time or as directed by the key manager
Strategic Collaborative Planner
Responsible to drive volume and revenue by overseeing consumer sales and engagement results for the Des Moines Register
Develop sales and engagement strategic plans including the audience roadmap to drive revenue
Work with news teams to incorporate high-performing and trending content into marketing plans
Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters, SMS campaigns, social media platforms, and native apps
Be present onsite at key meetings
Responsible for planning, managing, and monitoring social media ads to drive subscription sales or improve engagement of existing subscribers within brand guidelines
Ensure website and ads are functioning as expected for both print and digital subscriptions
Create and launch in-app campaigns to drive subscriptions or improve engagement
Communicate results with key stakeholders
Respond to changing trends internally and externally
Understand the competitive landscape in the market and factors that are impacting growth
Adhere to all pricing strategies as defined by Local Revenue and Planning
Connect with social, search, and email teams to stay abreast of most trends and best practices
Lead and be present at local events to drive subscriptions, top-of-funnel leads and brand awareness
Work With Enterprise Team to Optimize Results:
Participate proactively in developing and maintaining standards, tools, and best practices
Work with marketing operations to ensure timely execution of sales efforts such as email communication, onsite ads, and other opportunities that drive sales and engagement
Work with the analytics team to ensure proper tracking of results and to provide explanations as needed
Maintain highlights documentation that will be needed to understand trends including YOY changes and anomalies
Education/Certification Requirements:
Bachelor's Degree
5+ years of sales and marketing experience
2+ years of subscription sales experience
Experience Required:
Must be a dynamic leader with a proven track record of evaluating, identifying, and executing strategic opportunities
Demonstrated experience collaborating with cross-functional teams
History of delivering results and implementing change
Specialized Knowledge Required:
Strategic marketing planner
Ability to derive actionable insights from social media metrics and marketing data
Knowledge and understanding of technology, search, new trends and the latest in social media features
Universal Skills:
Strong collaborator
Effective communicator
Self-motivated and capable of managing multiple priorities and tasks
Team player with the ability to work within a multi-tiered environment
Excellent interpersonal skills, and ability to work with diverse personality types
Creative and efficient in proposing solutions to time-critical opportunities
Ability to multi-task and thrive under pressure and deadlines
Technology Expertise or Proficiency:
Proficient with Microsoft Office, Project Management tools
Google Analytics
Pay Type:
Salary
Base Salary:
$100,000 - $110,000
#J-18808-Ljbffr