Konecranes
Marketing Manager - Springfield , OH
Konecranes, Springfield, Massachusetts, us, 01119
POSITION TITLE: Marketing ManagerREPORTS TO: Director of MarketingWhat we offer:Benefits:
Medical Plan (You can reduce your deductible by participating in our Wellness Program for 2024. Employees will then have the option to potentially get their medical benefits at no cost in 2025. Ask us for details!) Dental, Vision, 401k plan with a match from day one, profit sharing, identity theft protection, accident insurance, travel insurance and so much more!Vacation:
2 weeks of vacation per year (pro-rated for the first year depending on start date). 5-12 years of service, 3 weeks. 13+ years of service, 4 weeks.Sick Leave:
5 days of Sick Leave per year. Pro-rated the first year after 90 days of service.Holidays:
10 paid holidays per year.PRINCIPAL RESPONSIBILITIES:Develop, implement, and maintain a communication content strategy and calendar to communicate with R&M and Demag key stakeholders, end users, and distributors.Maximize usage of business analytic data, interviews, and surveys to make our distributors more successful in pulling business toward R&M.Actively develop and review meaningful content that speaks to our distributor partners and provides them with relevant, tangible reasons to specify R&M and Demag’s products and a consistent brand voice. Coordinate with internal product and technical experts to validate accuracy.Direct and develop creative and graphic pieces for R&M and Demag.Manage creative and content projects with our outside vendors.Review existing websites, configurators, and ecommerce platforms for CX and advocate for improvements.Develop presentations, content, and graphics for distributor conference and tradeshow events.Other duties as assigned by supervisor.QUALIFICATIONS:Demonstrated leadership skills.Strong and creative communication skills.Resiliency and ability to adapt quickly.Ability to participate within a multi-disciplinary team as well as acting autonomously.Strong strategic skills, with an emphasis on measuring returns on investment and sales impacts.EDUCATION:
Bachelor’s degree in Communications, Engineering, Marketing, or equivalent required.EXPERIENCE:
A minimum of 2 to 3 years of experience in content development or creative work. Must have well-developed PC skills and excellent verbal and written communication skills and a strong knowledge of Adobe Creative Suite. Previous experience with SAP, Act-On, Google Analytics, Excel, Drupal, and CRM systems is a plus. Must be able to coordinate multiple projects simultaneously while advancing progress on all.TRAVEL:
Must be able to travel domestically and internationally, primarily in the US and Canada -- up to 15%.ADDITIONAL DETAILS:We are committed to helping you reach your professional, personal and financial goals. We offer competitive compensation that aligns with our business strategies and comprehensive benefits to help you live your healthiest. We are committed to building an inclusive and diverse culture that engages the different backgrounds and experiences of our employees, which spurs innovation, generates creative solutions and enhances our customer relations.*KCN
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Medical Plan (You can reduce your deductible by participating in our Wellness Program for 2024. Employees will then have the option to potentially get their medical benefits at no cost in 2025. Ask us for details!) Dental, Vision, 401k plan with a match from day one, profit sharing, identity theft protection, accident insurance, travel insurance and so much more!Vacation:
2 weeks of vacation per year (pro-rated for the first year depending on start date). 5-12 years of service, 3 weeks. 13+ years of service, 4 weeks.Sick Leave:
5 days of Sick Leave per year. Pro-rated the first year after 90 days of service.Holidays:
10 paid holidays per year.PRINCIPAL RESPONSIBILITIES:Develop, implement, and maintain a communication content strategy and calendar to communicate with R&M and Demag key stakeholders, end users, and distributors.Maximize usage of business analytic data, interviews, and surveys to make our distributors more successful in pulling business toward R&M.Actively develop and review meaningful content that speaks to our distributor partners and provides them with relevant, tangible reasons to specify R&M and Demag’s products and a consistent brand voice. Coordinate with internal product and technical experts to validate accuracy.Direct and develop creative and graphic pieces for R&M and Demag.Manage creative and content projects with our outside vendors.Review existing websites, configurators, and ecommerce platforms for CX and advocate for improvements.Develop presentations, content, and graphics for distributor conference and tradeshow events.Other duties as assigned by supervisor.QUALIFICATIONS:Demonstrated leadership skills.Strong and creative communication skills.Resiliency and ability to adapt quickly.Ability to participate within a multi-disciplinary team as well as acting autonomously.Strong strategic skills, with an emphasis on measuring returns on investment and sales impacts.EDUCATION:
Bachelor’s degree in Communications, Engineering, Marketing, or equivalent required.EXPERIENCE:
A minimum of 2 to 3 years of experience in content development or creative work. Must have well-developed PC skills and excellent verbal and written communication skills and a strong knowledge of Adobe Creative Suite. Previous experience with SAP, Act-On, Google Analytics, Excel, Drupal, and CRM systems is a plus. Must be able to coordinate multiple projects simultaneously while advancing progress on all.TRAVEL:
Must be able to travel domestically and internationally, primarily in the US and Canada -- up to 15%.ADDITIONAL DETAILS:We are committed to helping you reach your professional, personal and financial goals. We offer competitive compensation that aligns with our business strategies and comprehensive benefits to help you live your healthiest. We are committed to building an inclusive and diverse culture that engages the different backgrounds and experiences of our employees, which spurs innovation, generates creative solutions and enhances our customer relations.*KCN
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