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WorldLink, Inc.

Marketing Manager - HE Retail Experience

WorldLink, Inc., Ridgefield Park, New Jersey, us, 07660


Ridgefield Park, United States | Posted on 09/13/2024

POSITION TYPE:

Full Time (W2)

LOCATION:

Ridgefield Park, NJ

ABOUT WorldLink:

WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.

Collaborative. Respectful. Work hard, play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.

We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that likes to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.

We are looking for a Marketing Manager - HE Retail Experience who will be responsible for assisting in creating, developing and executing retail shopper experience solutions that drive conversion at retail (in-store and online), primarily but not exclusively TV and audio content. You will report to the Sr. Director HE Retail Experience.

Role and Responsibilities:

Responsible for the implementation of in-store and online video content.

Supports in-store video content creation/localization.

Supports production of compelling content for shoppers including products, featured demos, and all other videos for retail.

Manage legal reviews of all content and aligns internally on changes to content.

Develop individual content plans by display by retailer and works with the Merchandising and Display team for implementation.

Collaborates with cross-functional teams on content deployment plans and approvals.

Manages the user interface on TVs for shopper engagement with content.

Reports metrics and shares insights where available.

Maintains a library of all content both with the production vendor and on digital content management system.

Manages Explainer content usage on retailer websites.

Assists with the securing of movie studio, streaming content, SEC and 3rd party content to be deployed in retail.

Support account team needs for promotional video content and or static art cards in retail.

Partners with training team on video and training needs.

Partners with the Home Entertainment (HE) Field Team on video needs, and other marketing support.

Works closely with the Merchandising team on content plans by displays by retailer for all deployments.

Required Experience and Education:

Minimum of 5 years in marketing.

Bachelor's Degree is required.

Must be experienced with project management.

Focus on managing the process within marketing, particularly in video content.

Necessary Skills and Attributes:

Self-motivated individual with the ability to thrive in a team-based or independent environment.

Detail-oriented with strong organization skills.

Ability to work in a fast-paced environment.

Limited supervision and the exercise of discretion.

Must be a creative thinker.

Ability to work collaboratively with a team and external partners.

Physical Demands:

The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.

Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.

WHAT we’ll bring:

During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:

Medical Plans

Vision Plan

Short-Term Disability

Long-Term Disability

Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection

401(k)

WHAT you should know:

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.

This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.

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