Staffmark Group
Retail Marketing Manager
Staffmark Group, Ridgefield Park, New Jersey, us, 07660
Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices and appliances located in Ridgefield Park, NJ.Retail Marketing Manager - Retail Experience
Position Summary:Assist in creating, developing and executing retail shopper experience solutions that drive conversion at retail (in-store and online), primarily but not exclusively TV and audio content.Responsibilities:
In-store and Online Video Solutions.Responsible for the implementation of in-store and online video content.Supports in-store video content creation/localization.Supports production of compelling content for shoppers including products/feature demos and all other videos for retail.Manage legal reviews of all content and aligns internally on changes to content.Develop individual content plans by display by retailer and works with the Merchandising and Display team for implementation.Collaborates with cross-functional teams on content deployment plans and approvals.Manages the user interface on TVs for shopper engagement with content.Reports metrics and shares insights where available.Maintains a library of all content both with the production vendor and on Samsung's digital content management system.Oversees digital video content creation/localization.Manages Explainer content usage on retailer websites.Assists with the securing of movie studio, streaming content, SEC and 3rd party content to be deployed in retail.Support account team needs for promotional video content and or static art cards in retail.Leads cross-functional efforts to find new solutions to engage with shoppers in order to convert.Partners with training team on video and training needs.Partners with the HE Field Team on video needs, and other marketing support.Works closely with the Merchandising team on content plans by displays by retailer for all deployments.Requirements:
BA/BS requiredMinimum of 5 years in marketingProficient in Microsoft SuiteMust be a creative thinkerMust be very detail oriented and skilled at project managementAd hoc projectsStaffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K and Paid Time Off plus more!
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Position Summary:Assist in creating, developing and executing retail shopper experience solutions that drive conversion at retail (in-store and online), primarily but not exclusively TV and audio content.Responsibilities:
In-store and Online Video Solutions.Responsible for the implementation of in-store and online video content.Supports in-store video content creation/localization.Supports production of compelling content for shoppers including products/feature demos and all other videos for retail.Manage legal reviews of all content and aligns internally on changes to content.Develop individual content plans by display by retailer and works with the Merchandising and Display team for implementation.Collaborates with cross-functional teams on content deployment plans and approvals.Manages the user interface on TVs for shopper engagement with content.Reports metrics and shares insights where available.Maintains a library of all content both with the production vendor and on Samsung's digital content management system.Oversees digital video content creation/localization.Manages Explainer content usage on retailer websites.Assists with the securing of movie studio, streaming content, SEC and 3rd party content to be deployed in retail.Support account team needs for promotional video content and or static art cards in retail.Leads cross-functional efforts to find new solutions to engage with shoppers in order to convert.Partners with training team on video and training needs.Partners with the HE Field Team on video needs, and other marketing support.Works closely with the Merchandising team on content plans by displays by retailer for all deployments.Requirements:
BA/BS requiredMinimum of 5 years in marketingProficient in Microsoft SuiteMust be a creative thinkerMust be very detail oriented and skilled at project managementAd hoc projectsStaffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K and Paid Time Off plus more!
#J-18808-Ljbffr