Universal Music Group
Manager, Audience Growth Marketing
Universal Music Group, Santa Monica, California, United States, 90403
We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Universal Music Enterprises (UMe) is the centralized U.S. catalog entity for the Universal Music Group. Working closely in concert with all the company's record labels, UMe provides a global frontline approach to catalog management, a concentration of resources, a greater emphasis on strategic marketing initiatives and opportunities in new and emerging technologies.
How we LEAD:
Universal Music Enterprises (UMe) is presently seeking a Manager, Audience Growth Marketing - Streaming in the company's Santa Monica, CA location reporting to the Senior Director, Audience Growth. Universal Music Enterprises (UMe) is the global catalog and special markets division of Universal Music Group. Working closely in concert with UMG's record labels, territories and operating companies, UMe provides a frontline approach to catalog management, an emphasis on strategic marketing initiatives and creating in new technologies.
The foundations of the Audience Growth team include digital, lifestyle, and creator/influencer marketing strategy. We work to integrate insights, community engagement, paid media and performance metrics into campaigns and look to reach new audiences with innovative, proactive and reactive opportunities. Working exclusively in the streaming and track moments space, core functions involve supporting artists streaming marketing efforts in the creation and implementation of digital campaigns to increase fan engagement across short-form platforms, developing our owned audiences across short-form platforms, optimizations and working with external and internal partners to secure support and track / artist growth.
How you'll CREATE:
Work closely with the Director of Streaming Marketing, creator marketing team and Audience Growth leads to develop innovative, track-driven marketing campaigns aimed to proactively and reactively increase artist and track visibility.Develop comprehensive marketing strategies around key moments that drive streaming consumption - from anniversaries, to track moments, and warm up campaigns.Expert in Short Form platforms and the landscape, understanding how to monitor, analyze and create Short Form campaign strategies. Manage and oversee the UMe social channels by creating engaging content to tell the story of our vast catalog.Oversee track-moment and thematic campaign execution with a focus on global audience engagement to grow short and long-term audiencesLiaise closely with artists and their representatives to build a foundation of trustWell versed in social trends and strategies: including short form content, storytelling and sound consumption on short-form platformsUnderstanding and expertise in influencer and creator marketing campaigns, the landscape, micro communities, and how to develop campaigns that grow audience and drive streaming consumptionKnow how to analytics and communicate digital marketing data points from social media, streaming and digital advertisingInnovate and be proactive in bringing progressive partnerships and inspiring ideas to the teamOrganized and detail oriented in effectively managing timelines, due dates, and prioritizing tasksBe a trusted team member and understand how to collaborate with the broader Audience Growth team and other cross-functional teams at UMe, including Creator Marketing, Project Managers, International, Content, Commercial, Radio, Production, A&R and PublicityBring your VIBE:
2-4+ years of experience in marketing, digital marketing, communications, creative agency, or similar fieldsExcitement for, and understanding of, new digital trends, memes, and platformsStrong understanding of creator and influencer marketing and how it connects to music consumptionExperience in global music digital marketing, ideally working across genresUnderstanding of the technology and marketplace powering today and tomorrow's music industryDeep knowledge of advertising, fan engagement and analyticsCuriosity and openness to learn, as well as surfacing new opportunities to the teamProven ability to communicate and be a trusted team memberStrong grasp of collaboration and asset management toolsAn unquenchable thirst for innovation, experimentation, and reinvention and a passion for bringing music to the world in innovative waysAttention to detail for internal and external operationsAbility to handle multiple projects and operate effectively in a high-pressured environmentDiscretion necessary to work with sensitive projects and teamsPerks Playlist:
Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spiritComprehensive medical, dental, vision, and FSA options, as well as:100% coverage for out-patient mental health servicesWellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)A lifetime fertility support allowance of $30,000 to plan participantsStudent Loan Repayment Assistance and Tuition Reimbursement100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees3-weeks PTO for non-exempt employees2-weeks paid Winter Break10 Company Holidays (including Juneteenth and Wellbeing Day)Summer Fridays (between Memorial Day and Labor Day)Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
For more information, please click on the following links.
E-Verify Participation Poster:
English / Spanish
E-Verify Right to Work Poster:
English
|
Spanish
Job Category:Marketing, Streaming & Digital Media
Salary Range:$60,840 -$80,160
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.
Universal Music Enterprises (UMe) is the centralized U.S. catalog entity for the Universal Music Group. Working closely in concert with all the company's record labels, UMe provides a global frontline approach to catalog management, a concentration of resources, a greater emphasis on strategic marketing initiatives and opportunities in new and emerging technologies.
How we LEAD:
Universal Music Enterprises (UMe) is presently seeking a Manager, Audience Growth Marketing - Streaming in the company's Santa Monica, CA location reporting to the Senior Director, Audience Growth. Universal Music Enterprises (UMe) is the global catalog and special markets division of Universal Music Group. Working closely in concert with UMG's record labels, territories and operating companies, UMe provides a frontline approach to catalog management, an emphasis on strategic marketing initiatives and creating in new technologies.
The foundations of the Audience Growth team include digital, lifestyle, and creator/influencer marketing strategy. We work to integrate insights, community engagement, paid media and performance metrics into campaigns and look to reach new audiences with innovative, proactive and reactive opportunities. Working exclusively in the streaming and track moments space, core functions involve supporting artists streaming marketing efforts in the creation and implementation of digital campaigns to increase fan engagement across short-form platforms, developing our owned audiences across short-form platforms, optimizations and working with external and internal partners to secure support and track / artist growth.
How you'll CREATE:
Work closely with the Director of Streaming Marketing, creator marketing team and Audience Growth leads to develop innovative, track-driven marketing campaigns aimed to proactively and reactively increase artist and track visibility.Develop comprehensive marketing strategies around key moments that drive streaming consumption - from anniversaries, to track moments, and warm up campaigns.Expert in Short Form platforms and the landscape, understanding how to monitor, analyze and create Short Form campaign strategies. Manage and oversee the UMe social channels by creating engaging content to tell the story of our vast catalog.Oversee track-moment and thematic campaign execution with a focus on global audience engagement to grow short and long-term audiencesLiaise closely with artists and their representatives to build a foundation of trustWell versed in social trends and strategies: including short form content, storytelling and sound consumption on short-form platformsUnderstanding and expertise in influencer and creator marketing campaigns, the landscape, micro communities, and how to develop campaigns that grow audience and drive streaming consumptionKnow how to analytics and communicate digital marketing data points from social media, streaming and digital advertisingInnovate and be proactive in bringing progressive partnerships and inspiring ideas to the teamOrganized and detail oriented in effectively managing timelines, due dates, and prioritizing tasksBe a trusted team member and understand how to collaborate with the broader Audience Growth team and other cross-functional teams at UMe, including Creator Marketing, Project Managers, International, Content, Commercial, Radio, Production, A&R and PublicityBring your VIBE:
2-4+ years of experience in marketing, digital marketing, communications, creative agency, or similar fieldsExcitement for, and understanding of, new digital trends, memes, and platformsStrong understanding of creator and influencer marketing and how it connects to music consumptionExperience in global music digital marketing, ideally working across genresUnderstanding of the technology and marketplace powering today and tomorrow's music industryDeep knowledge of advertising, fan engagement and analyticsCuriosity and openness to learn, as well as surfacing new opportunities to the teamProven ability to communicate and be a trusted team memberStrong grasp of collaboration and asset management toolsAn unquenchable thirst for innovation, experimentation, and reinvention and a passion for bringing music to the world in innovative waysAttention to detail for internal and external operationsAbility to handle multiple projects and operate effectively in a high-pressured environmentDiscretion necessary to work with sensitive projects and teamsPerks Playlist:
Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spiritComprehensive medical, dental, vision, and FSA options, as well as:100% coverage for out-patient mental health servicesWellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)A lifetime fertility support allowance of $30,000 to plan participantsStudent Loan Repayment Assistance and Tuition Reimbursement100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees3-weeks PTO for non-exempt employees2-weeks paid Winter Break10 Company Holidays (including Juneteenth and Wellbeing Day)Summer Fridays (between Memorial Day and Labor Day)Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
For more information, please click on the following links.
E-Verify Participation Poster:
English / Spanish
E-Verify Right to Work Poster:
English
|
Spanish
Job Category:Marketing, Streaming & Digital Media
Salary Range:$60,840 -$80,160
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.