Marketing Specialist

Marketing Specialist-This job posting is for a full-time position with the Brookside Health Group (BHG).The role involves working Monday to Friday from 8:30 am to 5:00 pm, with a hybrid arrangement requiring office presence in Denver, Colorado on Tuesdays.Job ResponsibilitiesBrand ManagementUnderstanding & Planning: Maintain knowledge of BHG's brand, strategic plan, marketing goals, and objectives.Campaigns: Support global brand campaign planning and analysis, develop, execute, and manage promotional collateral.Integration: Lead integrated work with digital, content, and creative teams for channel plans and campaign measurement.Creative Direction: Provide creative direction for media and marketing materials.Project Management: Oversee timelines for new projects and internal review processes.Reporting: Lead campaign recaps and quarterly reporting, analyzing performance metrics.Web Management: Oversee web platforms for branded collateral and assets.Compliance: Ensure brand compliance for BHG and affiliate brands.Support: Assist in communication support for affiliate brands and manage agency/vendor relationships.Event Participation: Act as a brand ambassador at events.Clinic and Physician MarketingStrategic Partnership: Serve as a liaison for BHG clinic operations to deliver effective marketing plans.Project Intake: Support intake of new requests and develop strategic briefs.Marketing Plans: Develop and execute marketing plans for service lines and specialties.Onboarding: Lead marketing efforts for new physician onboarding.Requests & Projects: Support clinic marketing requests and special projects.Communication: Maintain consistent communication between marketing and operations teams.Project ManagementCoordination: Lead project coordination for clinic/operations client projects and strategic events.Budget Management: Manage relevant marketing budgets and assist in accounts payable.Other DutiesPerform additional tasks as assigned.Education and Experience RequirementsDegree: Bachelor's degree in marketing preferred, Communications, Business Administration, Management, or a related field.Experience: At least 6 years of related work experience.Knowledge, Skills & AbilitiesExperience: Marketing/communications, project management, media campaigns, and corporate branding/marketing.Integrated Programs: Experience with integrated marketing programs for varied audiences.Influence: Ability to build credibility and influence leadership on marketing strategies.Simplification: Ability to simplify complex data into actionable plans.Project Management: Strong project management skills, capable of leading teams and managing deadlines.Communication: Excellent organization, communication, and time management skills.Problem-Solving: Strong analytical skills with the ability to present information and find creative solutions.Self-Motivation: Ability to lead projects independently from start to finish.Collaboration: Effective collaboration within and outside the organization.Writing Skills: Strong writing, editing, and communication skills with attention to detail.