TIAA
Director, Client Marketing, Retirement (Acquisition)
TIAA, Frisco, Texas, United States, 75034
Client MarketingThe Client Marketing role is responsible for the execution of strategic campaigns and marketing initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute multi-faceted campaign deliverables that deliver high-quality leads to the sales organization.
Key Responsibilities and Duties
Executes Go-To-Market plan strategy, including developing campaigns and executing deliverables.Establishes and maintains strong working relationships and collaboration with sales organization and business partners.Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.Owns campaign planning, development and execution in partnership with Sales and functional marketing team members.Manages and helps develop departmental measurements and KPIs based on overall business goals.Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.Educational Requirements
University (Degree) PreferredWork Experience
5+ Years Required; 7+ Years PreferredPhysical Requirements
Sedentary Work
Career Level8ICRequired Qualifications:5 + years financial services or retirement/institutional marketing experiencePreferred Qualifications:7 + years financial services or retirement/institutional marketing experiencePrevious experience in Consultant Relationship, Institutional or Retirement marketing experiencePrevious experience collaborating enterprise-wide and leading development of marketing communications, campaigns and programs that drive client awareness, engagement, and growthAbility to establish and facilitate effective cross-functional relationships across your peer groupDemonstrated experience with intellectual curiosity, analytical mindset, innovative thinking, and storytellingExperience managing projects/processesAnalytical and decision-making skills to identify and prioritize critical issuesExcellent communication and relationship building skillsOrganizational skills with ability to manage multiple projects in a fast-paced environment and able to pivot priorities should leadership priorities changeAnticipated Posting End Date:
2024-09-30Base Pay Range:
$99,400/yr. - $160,000/yr.Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.Company OverviewTIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.Benefits and Total RewardsThe organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being.Equal OpportunityWe are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.Accessibility SupportTIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:Phone: (800) 842-2755Email: accessibility.support@tiaa.org
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Key Responsibilities and Duties
Executes Go-To-Market plan strategy, including developing campaigns and executing deliverables.Establishes and maintains strong working relationships and collaboration with sales organization and business partners.Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.Owns campaign planning, development and execution in partnership with Sales and functional marketing team members.Manages and helps develop departmental measurements and KPIs based on overall business goals.Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.Educational Requirements
University (Degree) PreferredWork Experience
5+ Years Required; 7+ Years PreferredPhysical Requirements
Sedentary Work
Career Level8ICRequired Qualifications:5 + years financial services or retirement/institutional marketing experiencePreferred Qualifications:7 + years financial services or retirement/institutional marketing experiencePrevious experience in Consultant Relationship, Institutional or Retirement marketing experiencePrevious experience collaborating enterprise-wide and leading development of marketing communications, campaigns and programs that drive client awareness, engagement, and growthAbility to establish and facilitate effective cross-functional relationships across your peer groupDemonstrated experience with intellectual curiosity, analytical mindset, innovative thinking, and storytellingExperience managing projects/processesAnalytical and decision-making skills to identify and prioritize critical issuesExcellent communication and relationship building skillsOrganizational skills with ability to manage multiple projects in a fast-paced environment and able to pivot priorities should leadership priorities changeAnticipated Posting End Date:
2024-09-30Base Pay Range:
$99,400/yr. - $160,000/yr.Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.Company OverviewTIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.Benefits and Total RewardsThe organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being.Equal OpportunityWe are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.Accessibility SupportTIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:Phone: (800) 842-2755Email: accessibility.support@tiaa.org
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