Priceline
Senior Industry Marketing and Communications Manager, Priceline Partner Solution
Priceline, Norwalk, Connecticut, us, 06860
This role is eligible for our hybrid work model: 2 days in-officeSenior Industry Marketing and Communications Manager, Priceline Partner SolutionsWhy this job's a big deal:We are looking for a best-in-class, strategic communicator to support our B2B division, Priceline Partner Solutions (PPS). In this critical role, you will partner with both the Priceline Brand and PPS teams to build, implement, and execute an industry marketing and communications strategy to increase PPS' profile, presence, positioning, messaging and profile within the travel industry. The ideal candidate will have a deep understanding of communications and industry relations, a proven track record of successful GTM campaigns, and demonstrated experience within the travel, B2B & partner ecosystem.In this role you will get to:Communications + Industry RelationsBuild out a PPS-specific communications strategy and plan to cement PPS's leadership in market and drive awareness and interest in PPS products and services.Develop press releases and communications materials to execute against above comms plan.Recommend and manage execution of approach for broader PPS industry relations, specifically: conference/event engagement and participation, executive visibility + speaking opportunities, and associated messaging and talking points.Work with external PR agency for additional support as appropriate.Under direction from Sr. Director of External Communications, ensure alignment of above with master Priceline communications, executive visibility and conference strategies while executing specifically in support of driving the PPS agenda within the industry.
Marketing Strategy + Messaging FrameworkDevelop a concrete understanding of the PPS target customer and personas, their needs and motivations.Translate key insights into clear messaging around PPS products and service.With oversight from the Brand Strategy + Research team, implement PPS-oriented research as needed, such as PPS brand tracker, partner-oriented surveys, new message testing, etc.
Product MarketingCreate launch plans for new product launches across channels, including: website/landing pages, PR strategy, partner emails, sales decks + collateral, announcement videos, talking points, blog posts / articles, etc.Brief and manage internal design resources to execute necessary product marketing materials, ensuring alignment with broader Priceline Brand positioning and Brand Guidelines.Inform and collaborate with PPS Sales leadership on creation of sales decks and other associated content in support of key products.
MeasurementDevelop KPIs and report on results/impact of marketing and communications efforts, ensuring ongoing optimizations and learnings are applied.
Cross-Functional Integration + CohesionStreamline co-branding opportunities and other marketing requirements between PPS business team and Brand, Design and other cross-functional teams.
Who you are:7-10+ years of related experience in marketing communications or industry relations. Experience in travel / tech / B2B space preferred.Bachelor's degree in Communications, Marketing, Business, or a related field.A confident self-starter able to influence, prioritize, move projects forward and collaborate cross-functionally, while meeting deadlines in a fast-paced environment.Creative thinker with experience developing and executing 360 go-to-market strategies and press materials for new products, technologies and partnerships.Ability to synthesize complex technology and strategy into digestible and compelling narratives and materials.A passionate communicator with a pulse on the latest industry news, emerging trends and events.Outstanding communication skills: written, verbal, and presentation.A reliable contributor with equal enthusiasm for high-level strategic development and tactical daily execution.You sweat the details and have excellent organizational skills.Strong analytical skills with the ability to interpret data and trends.Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust.The Right Results, the Right Way is not just a motto at Priceline; it's a way of life. Unquestionable integrity and ethics is essential.There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.The salary range for this position is $120,000 - $150,000 USD.#LI-EH1#LI-Hybrid
#J-18808-Ljbffr
Marketing Strategy + Messaging FrameworkDevelop a concrete understanding of the PPS target customer and personas, their needs and motivations.Translate key insights into clear messaging around PPS products and service.With oversight from the Brand Strategy + Research team, implement PPS-oriented research as needed, such as PPS brand tracker, partner-oriented surveys, new message testing, etc.
Product MarketingCreate launch plans for new product launches across channels, including: website/landing pages, PR strategy, partner emails, sales decks + collateral, announcement videos, talking points, blog posts / articles, etc.Brief and manage internal design resources to execute necessary product marketing materials, ensuring alignment with broader Priceline Brand positioning and Brand Guidelines.Inform and collaborate with PPS Sales leadership on creation of sales decks and other associated content in support of key products.
MeasurementDevelop KPIs and report on results/impact of marketing and communications efforts, ensuring ongoing optimizations and learnings are applied.
Cross-Functional Integration + CohesionStreamline co-branding opportunities and other marketing requirements between PPS business team and Brand, Design and other cross-functional teams.
Who you are:7-10+ years of related experience in marketing communications or industry relations. Experience in travel / tech / B2B space preferred.Bachelor's degree in Communications, Marketing, Business, or a related field.A confident self-starter able to influence, prioritize, move projects forward and collaborate cross-functionally, while meeting deadlines in a fast-paced environment.Creative thinker with experience developing and executing 360 go-to-market strategies and press materials for new products, technologies and partnerships.Ability to synthesize complex technology and strategy into digestible and compelling narratives and materials.A passionate communicator with a pulse on the latest industry news, emerging trends and events.Outstanding communication skills: written, verbal, and presentation.A reliable contributor with equal enthusiasm for high-level strategic development and tactical daily execution.You sweat the details and have excellent organizational skills.Strong analytical skills with the ability to interpret data and trends.Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust.The Right Results, the Right Way is not just a motto at Priceline; it's a way of life. Unquestionable integrity and ethics is essential.There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.The salary range for this position is $120,000 - $150,000 USD.#LI-EH1#LI-Hybrid
#J-18808-Ljbffr